Now that we’re halfway through the year, it’s time to revisit those predictions and see exactly what we got right.

Let’s dive in!

SEO & AI Search Predictions

SEO is no stranger to rapid changes, especially with AI-driven shifts in the past couple of years. These are the trends we correctly forecasted.

What We Predicted: 

“We have to answer people’s searches (now a.k.a, prompts) directly, without having too much fluff. Now it’s not about word count (it hasn’t been for a long time), it’s about answering the search intent with the most relevant information and in the most unique way, so that you can differentiate from others.”

What We’re Seeing:

This continued to grow and become important, giving a unique perspective and data, which is how you get more visibility.

What We Predicted:

“Pages with clear, comprehensive, and first-hand experience-based content will perform better. This is especially true for “Your Money or Your Life” (YMYL) topics like legal advice, where Google holds sites to the highest standard. Law firms need to prove their real-world expertise and authority. Building a standing E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) is inevitable for law firms.”

What We’re Seeing:

The December 2025 and March 2026 core updates hammered this home; sites that we saw doing this well grew during those updates while sites that lagged or lacked them saw declines.

What We Predicted:

“But this time, not only for Google, but also for ChatGPT, Gemini, Grok, and so on. Google’s SERP is becoming more visual and interactive, with carousels, grids, and filters taking a larger portion of the screen (As of January 2025, some AIOs have increased to 800px and are predicted to potentially reach 1,000px), particularly on mobile devices. This “visual-first” approach means that content isn’t just about text anymore; it’s about rich media and structured data. It’s especially important for the law firms that are smaller, and those that compete in a large competition.”

What We’re Seeing:

While our prediction about Schema Markup being specifically utilized by AI tools didn’t quite hit the mark, it does still play an important role.

One of the biggest influences on what shows in an AI result is whether the LLM does an external search or just uses its training data. If it uses Google or Bing and searches to look at answers and then factors the results of that search into its own answer, then your ranking and visibility in traditional SEO has a major impact. The features you show up for in those searches are impacted by Schema Markup and other traditional SEO tactics.

What We Predicted:

“Focusing only on Google Search is not enough anymore. It’s not only about the SEO you know of, as per Rand Fishkin. People are searching everywhere. Not being on that platform, you are missing the opportunity of getting cited there and missing the opportunity to beat your competitors. A lot of large platforms have their own AI search results, and if they don’t, they are working hard on getting there. Be prepared. We will continue to see more AI-powered features roll out from Google. Change will be constant, and testing will be a key focus for 2026.”

What We’re Seeing:

This prediction has been spot on and continues to remain relevant. We watched as Reddit was the top cited source in Google AI Overviews, which has changed a bit, and now YouTube has overtaken that, with LinkedIn climbing the ranks as well. We have also seen legal directory sites make a huge comeback as AI models are using them as trusted sources on a regular basis. AI is not looking in one place; it’s looking all over.

What We Predicted:

“AI cannot be tracked like traditional keywords can. The extent of reliable tracking comes from analytics and monitoring the traffic and conversion rates coming from AI platforms. You cannot reliably track visibility, rankings, or anything else tied to AI results in the various platforms or in Google’s AI Overviews. These are already personalized, and this will continue as they provide memory, so the tools remember your likes and dislikes and can further tailor the response. This leads to everything being new and unique.”

What We’re Seeing:

This has continued to be a pain point for marketing professionals; we still do not have reliable tracking, and there are various ways of getting results. It can be broken down into two buckets. LLM-only searches, where it looks only at the data in the model. Then LLM + Search, where it does a live search to look for related results and pull them in to inform its decision.

The search piece is where SEO comes in. If you have good visibility, then you will show up more often. As for tracking, it’s still not great. Recent studies show that you can run a search 100 times, and every time the answer will vary. Also, personalization has become stronger, with more memory, it can remember searches you did previously and other conversations you had, and use that information to help personalize your results.

Web Design Predictions

What We Predicted:

“AI has taken some of the grunt work out of our daily digital workloads and routines. This will apply to web design in the form of AI chatbots that can provide customer service 24/7, 365 days a year. Website search will also be improved with on-site AI tools, providing more accurate and speedy results when searching very large, technical, and content-heavy websites.”

What We’re Seeing:

New AI-fueled chat products launch every day. AI assistance has been increasingly prominent in 2026.

Video Marketing Predictions

Call us Nostradamus, because ALL of our video marketing predictions came true this year. We will be highlighting our favorites, but be sure to check the rest of them out in the full book here.

What We Predicted:

“Large-language-models (LLMs) like Gemini and ChatGPT will lean more on answers that feature video content when applicable, showcasing high-quality content that answers questions in a concise manner. SEO for videos on websites and social media platforms will need to be even more critical for LLMs to recommend them.”

What We’re Seeing:

This couldn’t be truer today. YouTube continues to vie for the number one platform being cited for LLMs like ChatGPT and AI Overviews. Videos are increasingly embedded in AI Overviews as sources of information.

What We Predicted:

“Short-form video content will continue to dominate. We expect to see more short-form content tailored to specific platforms like slightly longer videos for TikTok and shorter ones for Reels. Instead of only repurposing long-form video, more brands will prioritize separate original short-form content for episodic series, interactive shorts, and more. ”

What We’re Seeing:

Short-form videos remain popular for social media platforms like TikTok and Instagram, with platforms like LinkedIn also continuing to prioritize them. Many social media platforms are also indexed by Google, which helps demonstrate a law firm’s EEAT. Social media plays an integral role in establishing social proof and authority.

What We Predicted:

“AI video floods the market and will continue to do so. Audiences will be seeking proof of human involvement. AI-usage transparency in video content will be under a microscope, with the sentiment leaning toward audiences craving more unpolished human-created videos. Platforms will enforce AI-generated labels.”

What We’re Seeing:

Due to an influx of AI-generated content, major social media platforms, along with websites like Wikipedia, have cracked down on AI content. These new policies continue to evolve with new guidelines and labels rolling out frequently.

What We Predicted:

“Strong hooks and text overlays will be critical. Silent video consumption is widespread (scrolling without sound), and many people who do this will flip right past a video without obvious and attractive captioning.”

What We’re Seeing:

Videos with native or high-quality stylized captions consistently outperform identical videos without them in average watch time. Furthermore, platforms process and index the actual words in your captions, making them a crucial driver for Search Engine Optimization (SEO).

Strong hooks and text overlays will be critical. Silent video consumption is widespread (scrolling without sound), and many people who do this will flip right past a video without obvious and attractive captioning.

PPC Predictions

Our PPC team correctly predicted many items as well. Google is notoriously cryptic, so it is quite the feat to predict this many items correctly.

What We Predicted:

“AI is Mandatory – AI drives automation, optimization, and predictive campaign performance.”

What We’re Seeing:

Throughout 2026, Google continued expanding AI-powered advertising features, making AI a core part of campaign management. Law firms increasingly relied on AI-driven bidding, audience targeting, and campaign optimization to remain competitive.

What We Predicted:

“Human + AI Balance – Scale with AI while keeping strategy, compliance, and oversight intact.”

What We’re Seeing:

This prediction proved especially accurate for law firms. While AI-generated optimizations helped increase lead volume, many legal advertisers reported lower lead quality and irrelevant case inquiries. Human oversight remained essential to maintain compliance, control search intent, and improve lead qualification.

What We Predicted:

“Tracking Offline Conversions”

What We’re Seeing:

Offline conversion tracking became increasingly important for law firms because signed cases, qualified consultations, and retained clients are stronger indicators of success than online leads alone. Google’s automation systems continue to prioritize high-quality conversion data.

What We Predicted:

“Strengthen First-Party Data Strategy”

What We’re Seeing:

As privacy regulations increased and third-party tracking became less reliable, law firms were encouraged to invest in first-party data strategies, Customer Match, and Enhanced Conversions to improve campaign performance and measurement.

What We Predicted:

“Stay Flexible with Campaign Structures.”

What We’re Seeing:

As Google continued expanding Demand Gen, AI Max, and AI-powered placements, law firms increasingly tested new campaign formats while maintaining Search as the primary lead-generation channel. Successful firms adapted to new formats without abandoning proven search strategies.

Social Media Predictions

Social media changes weekly, daily, sometimes even by the hour. Almost every single prediction in our original book was predicted correctly for Social Media. We’ve highlighted the most noteworthy ones below.

What We Predicted:

“TikTok becomes the new Google (especially for Gen-Z) not only in search, but in Maps. More and more people are turning to TikTok, especially for local searches like businesses (especially law firms!)”

What We’re Seeing:

When users search on TikTok they can filter by nearby businesses and videos. The app also introduced local feeds earlier in the year.

What We Predicted:

“Nostalgia makes a big comeback.”

What We’re Seeing:

Nostalgia is making a huge comeback! It’s primarily driven by Millennials and Gen-Z. More users are using old filters, trends in audio and dance, fashion, unpolished styles, etc.

What We Predicted:

“Governments will regulate platforms even more. We’ve seen it hitting in 2025, and it’s only going to grow. Expect stricter privacy data laws, platform accountability, and stricter local laws.”

What We’re Seeing:

We’ve been sounding bells on this one for years, but with social media lawsuits and AI developing even quicker, this is bound to continue. Examples of public calls for action here and here.

What We Predicted:

“AI-generated tools will become very popular, even more than they currently are (which is super popular). This will force AI users to note when their content is AI-generated.”

What We’re Seeing:

While some gaps still remain, social media platforms have made a significant effort in labeling AI disclosures.

Stay Ahead of the Curve

If the first half of the year taught us anything, it’s that “future” trends become reality quicker than we realize. At Consultwebs, our team of highly skilled specialists has spent nearly 30 years weathering changes, and in turn, are trusted voices for predicting legal digital marketing trends.

Ready to build a forward-thinking strategy for your law firm? Reach out to our team today to get a free review of your firm’s current strategy. Find our full free predictions book here.

The post Revisiting 2026 Predictions appeared first on Consultwebs.

That’s why we’re excited to introduce our newest free ebook, 2026 Digital Marketing Predictions for Law Firms—a forward-looking guide designed to help attorneys understand what’s coming next and how to prepare ahead of changes.

As we look ahead to 2026, one reality stands above all others:

AI isn’t coming. It’s already here.

From Google’s AI Overviews to increased automation in advertising and a renewed demand for human-first experiences, the digital ecosystem is evolving faster than ever. For law firms, visibility, credibility, and trust in 2026 will depend on how well these tools are adopted, without losing the human connection that drives real client decisions.

Our new ebook breaks down what these changes mean in practical terms. Below is a preview of the key trends expected to shape legal marketing in 2026.

Adapting to the AI Search Revolution

One of the most significant shifts already underway is Google’s AI Overviews, which summarize answers directly in search results. These experiences are accelerating the rise of “zero-click” searches, where users get what they need without visiting a website at all.

For law firms, this represents a fundamental change. Rankings still matter—but in 2026, success will depend on whether AI engines view your firm as a trusted source worth citing.

What this means for personal injury firms:

• Content must deliver clear, authoritative answers in formats AI can easily understand.
• First-hand experience and true E-E-A-T (Experience, Expertise, Authoritativeness, Trust) content will matter more than ever.
• Expect volatility as AI platforms continue refining how relevance and credibility are defined.

Generative Engine Optimization (GEO)

Traditional SEO is expanding into Generative Engine Optimization, focused on visibility within platforms like ChatGPT, Gemini, and Perplexity. These tools synthesize information from across the web to generate custom answers, making credibility just as important as keywords.

In 2026, firms should expect:

• Increased importance of structured data and schema to help AI understand content.
• Reduced reliance on Google alone as search behavior spreads across AI tools, social platforms, and communities like Reddit.
• New measurement standards that prioritize traffic, leads, and conversions over keyword rankings.

Branded campaigns and diversified visibility will be critical. Firms that rely on a single channel will be more vulnerable to disruption.

Web Design

After years of “AI everything,” audiences are gravitating back toward authenticity. The most effective law firm websites in 2026 will balance AI-powered efficiency with genuine, human storytelling.

Key shifts include:

• Warmer, more approachable copy that feels personal, not robotic.
• AI-powered chat tools that improve response times while preserving human follow-up.
• Voice-enabled navigation, accessibility improvements, and immersive visual experiences.

Your website remains your digital front door. In 2026, it must feel alive, trustworthy, and unmistakably your law firm’s unique voice.

Video Marketing

AI can speed up video production, but it can’t replace credibility. Attorneys who appear on camera, sharing insights, stories, and real experiences, will continue to stand out.

Looking ahead:

• Video SEO will expand as AI platforms increasingly surface video in responses.
• Short-form video on TikTok, Reels, and Shorts will remain dominant.
• Clearly labeled AI-generated content will make real, human-led videos even more compelling.

If your firm isn’t creating consistent short-form video yet, you’re already behind. 

PPC 

Pay-per-click advertising is becoming more automated, but legal nuance still requires expert oversight. AI-driven systems can improve efficiency, but without guidance, they often generate unqualified leads or wasted spend.

Winning PPC strategies will include:

• Strong first-party data foundations.
• Video-first campaigns across YouTube and Google Discover.
• Ongoing human monitoring to ensure relevance, compliance, and lead quality.
• Continuous testing to align automation with real firm goals.

AI is a tool—not a replacement for strategy.

Social Media

Social platforms will continue evolving rapidly in 2026. While AI-generated content becomes more common, audiences are also becoming more skeptical of it.

Expect:

• Increased use of AI avatars, alongside growing fatigue when they’re overused.
• A resurgence of memes, short looping videos, and relatable humor.
• LinkedIn is shifting more toward lifestyle, culture, and behind-the-scenes content.
• Greater regulation around data privacy and transparency.

Bottom line: don’t automate your humanity. The firms that show real faces, real stories, and real wins will always outperform those that don’t.

The Takeaway: Human Expertise + Intelligent Automation

2026 will be a defining year for legal digital marketing. AI will continue changing how potential clients discover and evaluate law firms, but trust, experience, and authenticity will remain irreplaceable.

Winning firms will:

  Use AI to enhance efficiency, not replace expertise.

  Build visibility beyond Google search across social, video, and AI platforms.

  Keep their voice authentic, personal, and client-focused.

Download our full, free ebook: 2026 Digital Marketing Predictions for Law Firms to explore these trends in depth and see exactly how forward-thinking firms are preparing now.

At Consultwebs, we’ve helped personal injury firms stay ahead of digital shifts for more than 26 years. If you’re ready to future-proof your marketing strategy for 2026 and beyond, speak with one of our experts today and turn tomorrow’s predictions into your law firm’s competitive advantage.

The post 2026 Marketing Predictions for Law Firms: What Attorneys Need to Know Next appeared first on Consultwebs.

Let’s Get to the Updates!

AI

• Nearly all ChatGPT users still rely on Google. ChatGPT and AI search are booming, but Google is still the default starting point for search. Traditional search engine usage is at 95%, according to data from Datos and SparkToro, and heavy AI users are still cross-checking with Google. Attorneys should prioritize diversification, focusing on channels that matter the most in terms of incoming leads and cases signed. AI tools will continue to rise, but Google isn’t going anywhere.

SEO

•  A judge ruled that Google illegally held a monopoly on internet search. While they avoided the most severe penalties, the court did impose a few solutions. 1 – prohibition of exclusive contracts and 2 – mandated data sharing. (More on that in the article) While Google still retains advantages, this ruling paves the way for competitors, especially those in the AI space, to have a fairer shot in the search market industry. Maintaining current search efforts paired with diversifying search should be a priority for law firms right now.

Paid Advertising               

• Google quietly raised ad prices 5-15% at a time using “pricing knobs” that made increases look like normal auction fluctuations to advertisers. Now, a federal judge requires them to publicly disclose auction changes that raise advertiser costs. Moving forward, they should provide insight into price changes that were previously hidden. Law firms may see an increase in advertising costs.
• Meta expands Reels and Threads ad options, which are still in beta. Reels will allow advertisers to place their ads in popular trending reels. They are also offering new formats for Threads ads, including new 4:5 sizing and carousels. The most significant change is that advertisers can now use existing posts from Facebook or Instagram without needing a Threads profile. Attorneys should add new placements for A/B testing if they become available and monitor campaigns to understand if there are any notable differences.

Social Media

• Instagram will enable you to pin your own comments. Previously, Instagram only allowed users to pin others’ comments. Now, you can leave your own and pin it to the top of your post. This is especially helpful for law firms that want to share important information in comment sections. This feature can be used for updates, announcements, responses to common questions, and more. It is still being rolled out, so it may not be available to everyone just yet.
• Will the never-ending TikTok saga end? Maybe! The US reports a deal will be finalized soon, with Oracle playing a major part. According to the article, they will be overseeing a re-creation of a new US-only version of TikTok’s algorithm, which they will maintain after the initial build. In the meantime, lawyers should continue posting to the app and saving content to repurpose across other platforms. When the deal is struck, there’s no telling what kind of shifts we will see in the algorithm. 
• YouTube announces new updates. These updates make it easier for attorneys to grow channels. AI-powered editing tools simplify Shorts and podcasts, while A/B testing and auto-dubbing expand reach and engagement across languages. Firms can expect to reach broader audiences and more opportunities to repurpose content.

Stay LAWsome–We’ll See You Again Next Month!

Thanks for checking out this month’s roundup! See you next time with more tips, trends, and insights to help your law firm grow.

The post October Legal Digital Marketing Industry Updates appeared first on Consultwebs.

Marketing Updates

SEO

• Google coughs up $1.4 billion to Texas in a privacy lawsuit. The lawsuit alleged that Google collected users’ biometrics without express consent and tracked their locations even if the feature was disabled. 
  • “In Texas, Big Tech is not above the law. For years, Google secretly tracked people’s movements, private searches, and even their voiceprints and facial geometry through their products and services. I fought back and won,” Texas Attorney General Ken Paxton says in a statement.
• Video matters now more than ever in SEO. Many foundational SEO tactics remain relevant when it comes to social media video optimization. Social media influences discoverability. SEO works hand in hand with social media to boost visibility, drive engagement, and turn videos into powerful marketing.

Paid Advertising               

• Meta unveils new ad updates at NewFronts 2025. The two that affect legal industry campaigns most are as follows:
  • Reels trending ads
    • This new placement allows advertisers to put ads in the most trending creator Reels.
  • Video Ads on Threads
    • A new placement for video advertisements, reaching a new audience
• YouTube shares its new ad options and usage stats at BrandCast 2025. They also note that YouTube Shorts viewing is up 20% year-over-year. YouTube says that 70% of its channels now post them.      
• Threads advertisements are now available to all Meta advertisers globally. This opens up a new audience for testing.       

Social Media

• The average engagement rate for Facebook is a whopping….0.15%, with smaller accounts (>5k followers) seeing an average rate of 0.30%. Consultwebs has consistently monitored engagement rates for our clients’ social media, setting our target goal at 4%–more than ten times higher than the industry standard.
• Threads will soon begin prioritizing links in posts, unlike X. This is a surprising move, as most social media platforms want users to remain on their platform for as long as possible instead of external sites. 
• After two years, X is still not close to their “Everything App” vision. Unless attorneys have a sizable and highly engaged following, we recommend prioritizing other social media apps that offer higher value results. 
• Google recently removed 15k YouTube channels for China-originated influence activity. China is not the only country that targets USA social media platforms to influence public opinions, but is the top source. An interesting opinion offered in this article is that the threat is less about data privacy and more about the capacity in which social channels have to influence public opinions. 

Antitrust Cases

• Epic Games and Spotify test Apple’s new App Store rules. The updated App Store policies were rolled out last week after Apple lost a major legal battle in the antitrust case filed by Epic Games, when a federal judge ruled that Apple had not followed the court’s orders around in-app purchases. The Kindle app has also released a new version of its app. https://techcrunch.com/2025/05/09/epic-games-and-spotify-test-apples-new-app-store-rules/

AI

• It’s here! Google tests ads in AI overview and AI mode. We knew Google would monetize AI spaces eventually. This means that ad strategies for top-of-page results will likely shift in the near future. Our PPC team will keep you up to date with optimal places to spend ad dollars online as processes evolve. 
• AI mode–the future of SEO? What matters going forward? Clicks, tracking those clicks, branding, and agents (Google recommending “buy now” or “contact” type links for products and services). There is a 10-minute video that explains this well, embedded in this link. It is essential that brands of all sizes adapt to these changes early and optimally, or risk irrelevance online. 

Stay LAWsome–We’ll See You Again Next Month!

Thank you for reading our monthly roundup! We’ll see you again next month for another newsletter packed with insights, trends, and expert guidance for helping your law firm thrive. 

The post May Digital Marketing Industry Updates appeared first on Consultwebs.

So, what happened in April? Let’s dive in!

Marketing Updates

SEO

• Google launches thousands of updates per year. In total, they run approximately 700,000 tests annually. In 2023, that led to 4,700 changes to Search. 
• Google Maps and business profiles get an upgrade to combat fake reviews. What Google says about this change: “We trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from ‘Zoe’s Coffee House’ to ‘Zoe’s Cafe’ isn’t suspicious—but a business that suddenly changes its category from ‘cafe’ to ‘plumber’ is.” 
• Google AI Overviews reaches 1.5 billion monthly users. 

Paid Advertising               

• Google recently sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. The policy’s enforcement date began April 14th, 2025.                                                                                                                                             

Social Media

• TikTok is here to stay–at least for another 75 days or so. The new extension date is June 19th.
• Instagram’s new edits app is now available. The app is meant to be Instagram’s version of the video editing app Capcut. 
• Facebook announces new measures to combat spam posts and comments. This means their systems will be searching more for irrelevant hashtags on posts. For example: If an attorney posts a testimonial and the caption is about how much they love dogs and has hashtags like #ilovepuppies instead of “Our clients are great! #clienttestimonials #personalinjuryattorney” — the puppy caption would be considered spam.

Antitrust Cases

• Google’s antitrust trial enters remedies phase. DOJ wants Google to sell the Chrome browser. 
• FTC antitrust case against Meta heads to trial.
• Did Meta allow TikTok to grow intentionally in order to dilute their own FTC Antitrust case? This article discusses that possibility in depth. 

AI

• Google adds image search to AI Mode, expanding to more users. You can now upload pictures and ask questions about them. 
• Chat GPT expands memory capabilities.
• As much as we learn from AI, it’s also learning from us. 

See You Next Month!

Thanks for catching up with us. Don’t forget to sign up for our newsletter to get next month’s news straight to your inbox. We’re always here to help you stay ahead in the digital world!

The post April Digital Marketing Industry Updates appeared first on Consultwebs.

Their full report delves into key findings, including the rise of social media advertising, the dominance of specific industries, and the role of OTT platforms in shaping the future of digital marketing. Below we summarize the must know digital marketing information for attorneys.

US Ad Spend on Social Channels Climbs 15% YoY

Social media continues to be a dominant force in digital advertising. Social ad channels, including Facebook, YouTube, and TikTok, accounted for the vast majority of digital ad spend in the US. 

These platforms outpaced OTT and desktop/mobile display advertising, growing by 15% year-over-year (YoY). This trend further illustrates how brands have leaned more on social media to engage their audiences and reinforces the importance for attorneys to make authentic connections with clients and potential clients in these online spaces.

TLDR; Social media is an ever-growing part of digital marketing plans. Don’t count paid social media out of your law firm’s marketing strategies!

Social Media Trends: Facebook Dominates, but Other Platforms Gain Ground

Facebook remains the top social ad channel, accounting for 36% of US social ad spend in the first half of 2024. Other platforms, such as Instagram, TikTok, and YouTube, gained market share as well.

Notably, Instagram led all US social ad channels with 27% YoY growth. TikTok followed with 19% growth, while X (formerly Twitter) was the only platform to experience a decline in ad spend. The fall of Twitter/X has been an unsurprising one for many marketers, while TikTok’s growth may surprise many due to questions surrounding its possible ban.

TLDR; Attorneys should be prioritizing Meta platforms for paid campaigns. Don’t count out LinkedIn either, especially for organic social media and cultivating a network of peers.

Audience Insights: Understanding Demographics on Social Platforms

Brands tailor their ad spend to reach specific audience demographics across social media platforms:

• Pinterest: Dominated by female users.
• X and LinkedIn: Skew more toward male users.
• Instagram and YouTube: Have balanced gender and age distributions.

Data Source for graphs: Sensor Tower

The demographic data is a helpful tool that allows advertisers to best optimize attorney ads.

OTT Advertising Surpasses $10 Billion in 2024

OTT (Over-the-Top) advertising has become a game-changer for marketers looking to extend their reach beyond traditional channels. Unlike cable TV ads, OTT allows advertisers to target specific audiences on streaming platforms like Hulu, YouTube, and Roku, reaching users on smart TVs, mobile devices, and gaming consoles. Another major selling point for OTT advertisements is its price point–it is much more affordable than traditional TV advertising.

OTT ad spend in the US surpassed $10 billion in the first eight months of 2024, marking a 13% YoY increase. Growth in OTT ad spend has outpaced desktop and mobile display ads (+11% YoY) but remains slightly behind social media advertising (+15% YoY).

TLDR; OTT could be a great addition to attorneys’ digital marketing campaigns who are looking to expand their audience and reach past traditional tv commercials.

Streaming Services: Peacock’s Olympic Boost and Hulu’s Continued Dominance

Major sporting events continue to drive OTT engagement. The Paris Olympics provided a significant boost for Peacock, increasing its US OTT ad market share from 6.8% in 2023 to 8.2% in 2024. During the Olympics, Peacock averaged nearly 3 million daily active users, marking a 130% increase from its 2024 pre-Olympic average.

Hulu remains the leader in OTT advertising, surpassing 10 billion monthly impressions in 2024. Pluto TV and Tubi are closely competing for the #2 and #3 spots. Since launching its ad-supported tier in 2022, Netflix has seen substantial growth, though its ad-supported audience remains a small fraction of its overall user base. Its targeting options are also currently national only, so is slightly less appealing to small businesses.

Ad Category Trends on Streaming Services

Each streaming service attracts different advertising categories:

• Peacock & Tubi: Financial Services dominated ad spend.
• Pluto TV: Automotive brands, including Nissan, Chevrolet, Toyota, and Hyundai, were the top advertisers.
• Netflix: Travel & Tourism accounted for 18% of its US ad spend, driven by brands like Airbnb and Expedia.

Methodology: How Digital Advertising Data Is Collected

The data presented in this report was compiled by Sensor Tower’s Insights team using Pathmatics by Sensor Tower Digital Advertising Insights. The estimates cover ad spending through August 31, 2024, based on a sample of digital ads collected from select channels in each market.

Pathmatics employs two leading data sourcing technologies: panels and data aggregators. By utilizing statistical sampling methods, the platform estimates impressions, cost per thousand impressions (CPMs), and total ad spend for each creative. Notably, OTT data is derived from real OTT & CTV viewers, representing popular streaming services such as Hulu, Netflix, Pluto TV, Tubi, Peacock, and Paramount+.

What’s Next for Law Firm Advertising? Let’s Map Out Your Future Together.

Digital advertising is more dynamic than ever. With social media and OTT leading the way, it’s important to consider how the shape of advertising influences your law firm’s strategy. 

Attorneys need a trusted partner who is informed on paid advertising strategy refinement to maximize their ad spend efficiency and to reach the right audiences in the right places. Speak with us one-on-one today to discuss your paid advertising options.

The post The State of Digital Advertising in 2024: Trends, Growth, and Market Insights Attorneys NEED To Know appeared first on Consultwebs.

These winning firms have one common strategy, and their success is far from coincidental; it is forecasted! 

They all diversify their digital advertising efforts to an Agile approach tailored for law firms and experience adaptive and dynamic techniques that helped them unlock:

• Stronger online presence
• Visibility
• New heights of digital success

These law firms’ experience:

• Teamwork and collaboration
• Data-driven decision making
• Quick and iterative releases

Be one of these money-making law firms dominating the digital advertising space today.

Secure Your Spot

Please note: Our law firm marketing agency maintains an exclusive partnership model, accepting only a select number of law firms per state and practice area to ensure our undivided focus on optimizing your firm’s market position. Spots are booked quickly; book yours before it fills up.

Effective Agile Digital Advertising Efforts Produce Results

As proof, this is the data of a law firm partnered with Consultwebs. ( For privacy purposes, we will keep the law firm’s name anonymous and address it as ‘the firm’.)

The firm focuses on Social Security Disability Insurance (SSD) and Personal Injury (PI) cases. The firm leveraged using LSAs in its digital marketing strategy, and look how it paid off.

• For Personal Injury cases, the firm’s ave. Spent was $928.65 and got $5,727.25 earnings from the generated cases, making a 516.73% ROI.

• Meanwhile, in SSD, the firm’s ave. spend was $2,128.34, and got $11,772.73 in earnings from the generated cases, making a 453.14% ROI

• In combination with PI and SSD, the firm’s ave. Spent was $3,056.99, and received $17,500 in earnings from the generated cases, making a 472.46% ROI.

So you might be wondering, how did Consultwebs practice Agile digital advertising? Take it from Matt Smyers, our Senior Digital Advertising Advisor.

That is why one of the strategies that Consultwebs strongly leverages is Local Service Ads or LSA.

Local Service Ads for Law Firms

LSA is an advertising program where law firms are verified on Google and pre-vetted as the strongest match in the search results.

The profile of your firm or the lawyer representing your firm would appear at the very top of Google’s search results. This is what it looks like:

Local ads are Google-screened. It provides the user with the most significant information, such as reviews and years in business.

About LSAs:

• It will lead searchers directly to a “click-to-call” functionality.
• LSA ads appear above PPC and all other search ads on Google within the search results
• Unlike PPC, LSA operates on a pay-per-lead basis.
• Local service ads (should not be mistaken for local search ads.)
• It can also be managed through Google Ads (only their billing and payment system)
• It can be operational on a PPC (pay-per-click) basis.

Its goal is to help your firm appear to prospective clients searching in your area for your services. Moreover, LSAs help your firm score quality leads that ultimately become paying clients.  

And when you secure your leads, it also means securing your sales pipeline.

Leads are found in the middle of your sales funnel:

LSAs serve as the  “middleman” between your law firm and clients; this is why Google refers to LSA as the “messy middle.”

Learn more about the messy middle here:

Now that you have a better understanding of what Local Service Ads are, let us briefly talk about the power of PPC. It is a service that some mixed up with LSA, but it also has a significant impact on every firm’s digital advertising strategy if done right.

Pay-Per-Click (PPC) Works Best With LSA + SEO

Talking about the Agile approach and investing in what works based on the data. Using PPC with the combination of LSA and SEO efforts is a giant strategy to beat.

How? Let us elaborate…

PPC for law firms allows firms to bid on specific keywords related to their services. Using effective Search Engine Optimization (SEO) for your firm’s PPC Ads, ranking on the first page of search results is not impossible.

With LSAs, again, local service ads can be operational on a PPC (pay-per-click) basis, so combining these two strategies can strengthen your ad campaign more.

Here are a few areas your PPC team will work through:

• Reaching your target audience
• Focusing on the right keywords
• Clear messaging within the advertising
• Managing the bids and budget
• Retargeting campaigns
• Boosting a social media ad campaign

The Right Law Firm Marketing Agency That Breathes and Lives Through Agile Digital Advertising Is What You Need

Whether it is in life or in business, it is not about what you want, but what you NEED. Finding the RIGHT partner in business can directly impact the success of your law firm’s GOALS.

Consultwebs values the essence of collaboration and teamwork. Let us talk about how we can tailor your firm’s goals to the needs of your prospective clients through effective digital marketing strategies.

Book Your 1-1 With Our sales consultant Sam Polesak

The post Attorney Digital Advertising appeared first on Consultwebs.

Here’s a shocking statistic:

That means that if you’re not using paid search as part of your law firm marketing strategy, you’re missing out on potential clients. Let’s change that.

It’s true, all successful legal marketing requires a long-term strategy. But, is it enough? We’ll start by saying, a strong legal marketing strategy requires targeted and specific actions to boost your brand image and awareness while increasing traffic and leads. Here we’ll cover why paid marketing is such an important strategy and how you can implement it into your law firm business today.

Paid Advertising: A Key Marketing Strategy for Law Firms

Paid strategies like PPC,( pay-per-click), activate short-term sales, an essential part of your firm’s long-term success.

PPC (pay-per-click) advertising is one of the main paid marketing strategies for law firms.

In short, advertisers pay a fee each time someone clicks on their ad. PPC ads are shown to your target demographic when a user searches for key terms related to your business, like “lawyer near me” or “best personal injury lawyer.” You only pay when someone clicks on the ad.

Like a billboard along the highway, with PPC, you pay for advertising “space” on search engines such as Google when someone searches for keywords associated with your law firm.

The beauty behind PPC and other digital marketing strategies is that it is also relevant on other search engines (i.e., Yahoo! or Bing), but naturally, with 80% of the market share, most law firms and businesses choose to focus first on Google.

Here are some of the main benefits of PPC for law firms:

PPC ads can be competitive and bidding for keywords against competitors can get costly.

For this reason, it’s important to have a thorough and expertly executed PPC advertising campaign. For more details, check out the top 9 PPC questions every law firm should have answers to. If you are currently looking for marketing agency we can give you a hand with our:

Compare Marketing Vendors

PPC vs. SEO for Law Firms

It can’t go without saying that another profitable marketing strategy employed by many law firms is SEO or Search Engine Optimization. This is the process of optimizing your website and content so that Google and other search engines organically rank your site higher based on what the user is searching for.

The main difference between SEO and PPC is that SEO is a long-term lead generation strategy focused on organic reach whereas PPC can lead to quick, even instant, results-focused on paid reach.

Takeaway:

Now the question is, should firms focus on PPC or SEO? The best strategy for your law firm will depend a lot on your budgeting and goal strategy. However, if you are looking to boost your sales leads and inquiries from prospective clients, PPC, and paid marketing can help you get there faster.

If you’re unsure where to start with PPC campaigns and paid search strategies for your law firm, feel free to go over this PPC for law firms guide. And if you’re looking to take this conversation outside and see the different digital advertising options available, we’re here to help.

The post The Power of Paid Advertising for Law Firms appeared first on Consultwebs.

Is your firm running ads? If yes, you’ll want to read ahead! Find out more about the new changes to Google ads and the best practices you should implement moving forward.

Ever had this happen to you? You’re enjoying watching a video, and suddenly, a super annoying ad pops up. If you’re like most of us, you’ve been there. Most of the time you probably skip the ad as quickly as possible and continue watching, or maybe you finally decided to ’re ‘outsmart’ the advertisers by installing ad blockers.

According to findings, around 27% of American internet users have ad blockers. Globally, 42.7% of internet users use ad blockers. The reasons? Primarily because, as most people say “there are too many ads,” and others go further, saying, “there are too many ads that are annoying or irrelevant.” See for yourself:

So, what do ad blockers have to do with Google’s recent update to their Destination Requirements Policy? 

We’ll delve into the details in the following sections, but briefly, Google continuously aims to provide the best user experience. One obvious way to do so is to discontinue frustrating ad experiences such as flashing and invasive pop-ups. When a user has lots of annoying ad experiences, there’s a higher chance they’ll install ad blockers, which means that your ads, even if they meet Google’s criteria, won’t get seen either.

What happens when users install ad blockers? 

Publishers and businesses cannot make money from ads that no one sees. Without an audience, the entire advertising ecosystem is disrupted. This is 100% avoidable, thanks to Google’s new update.

What’s the Destination Requirements Policy update?

As Google states, “We want consumers to have a good experience when they click on an ad, so ad destinations must offer unique value to users and be functional, useful, and easy to navigate.”

Google wants to ensure its ads offer a positive experience through the Destinations Requirements Policy. To do so, they use something similar to SEO; for example, content that gives EAT (expertise, authority, and trust) ranks better organically.

This all sounds great, but if you’re wondering, “what is Destination in this case?” This isn’t the type of destination you reach at airports. Google defines ‘Destination’ as the page where users land once they click on your ad; this could range from a homepage to a landing page.

Starting October 2022, the Destinations Requirements Policy will be updated to include ad experiences that conform with the CBA, Coalition for Better Ads. This is a nonprofit organization that, like Google, wants to ensure the best ad experience for users. Giants like Google and Facebook are partnered with the CBA.

The CBA created rules all ads should follow under a set of global standards called BAS, Better Ads Standards, and defined 18 types of ads that are disapproved. (More on this in the following sections.)

Implementing the Better Ads Standards’ Practices

The Coalition for Better Ads researched over 66,000 consumers in various countries representing 70% of global ad spending.

Based on this research, the Better Ads Standards’ practices were built. Instead of focusing on what practices to include, the CBA decided to showcase what not to do. Perhaps you’re familiar from first-hand experience with one or more of the following (irritating) types of ads:

• Disruptive unskippable ads
• Obstructive ads aq
• Flashing, animated pop-ups, and others

For example, when it comes to mobile, here are the ads you should avoid at all costs:

There’s an entire list of least preferred ad experiences. Feel free to explore it here.

What type of ads will be disapproved of by Google?

A ‘disapproved’ ad means it violated Google’s policies. When this happens, the ad cannot run until the elements are fixed or appealed.

Here’s the great news! The ad experiences that do not conform to the Better Ads Standards will inform the advertiser via the Ad Experience Report.

Learn how to install and view your reports here:

And even better news for those working with Consultwebs! If you’re running Google Ads with us, feel free to reach out to us, and we’ll be happy to guide you through your reports.

Takeaway

Frustrating ad experiences are common, and you’ve probably had your share! Fortunately, giants like Google are trying to counteract invasive ads and avoid driving users like you and me towards installing ad blockers.

We know that quality ads can be powerful (take the case of the great Super Bowl ads). They help drive users towards valuable free content and help build connections. However, as Google enforces its new policies, you’ll need to use best practices to keep reaching the users that need your services.

If you want to protect your digital ecosystem and, most importantly, your advertisement dollars, we’ve got a team of experts on board and ready to help.

The post Google Ads Destination Policy appeared first on Consultwebs.

It is said that the teams that are going agile are 25% more productive. Moreover, 71% of US companies are now using Agile, and the number is expected to grow. While there are plenty of figures demonstrating the powerful benefits behind going Agile, there’s an apparent reason why some of the top fortune 500 businesses are already implementing this. Here’s a quick example of a giant that went Agile:

Cisco Systems, a multinational tech company, initially used the waterfall technique. This approach slowed the company’s development process, resulting in many problems, from quality issues to missed deliveries. In light of this, they opted for an Agile framework known as SAFe, the Scaled Agile Framework, and introduced agile training with their internal team. The results?

• Reducing defects by 40%
• Increasing efficiency by 14%

And that’s not all! Research shows that many industries, including the legal profession, adopt Agile for 5 main reasons. Check it out:

By now, you may be thinking, “So, what’s agile marketing? How can firms like mine go agile in this day and age?” You’re in the right place.

What is Legal Agile Marketing and Advertising & Why should Law firms care?

Bob, a multi-business owner, is in the market looking for an estate planning firm that’ll take care of his finances. He might have a few attorneys top of mind based on advertisements, billboards, networking events, etc. However, most seeking legal services consider this type of business a high-ticket purchase. Because of this nature, consumers like Bob will not only draw from their awareness; he’ll most likely confide in his close circles, such as family, friends, and colleagues. It doesn’t end here. Besides that, he’s most likely also actively checking review sites like Avvo and more.

Eventually, Bob will have a list of potential estate planning firms, and he’ll start narrowing down that list. Once he has his top choices, he might keep digging to find out more. At last, the ideal dream would be him booking a call with your firm. Nonetheless, it’s clear to see the process is not linear anymore.

In today’s marketing, this convoluted process challenges today’s firms who are trying to identify a clear path of purchase. The one-way customer journey as we once knew it isn’t a linear, direct process anymore. To give you an idea, the traditional funnel looks like this:

All customers going through the sales funnel should convert this way in a perfect world. However, we need to reiterate that today many customers are like Bob and their purchase process is unique and non-linear. They may go back and forth between different stages. So, what does this mean for law firms? Is this a bad thing? Far from it!

We’ll explain this new underlying phenomenon and new opportunities you can venture toward. Let’s begin.

Everything You Need to Know About the Dark Side of the Digital marketing Funnel

It indeed sounds like a concept straight out of the dark side of the force of Star Wars, but this concept was coined back in 2016.  We’ll use a small science lesson to help explain the name and the concept of the dark funnel.

Dark matter is invisible and emits no light, yet it makes up over 80% of all matter in the universe. Amazing, isn’t it? There’s a similar theory in marketing, and it’s called the dark funnel.

Understanding today’s customers’ touchpoints

The dark funnel refers to the often hidden yet critical insights many miss when trying to understand the customer journey. It’s the untapped source of hidden and powerful knowledge you can leverage in your marketing. Think of the dark funnel as tapping into uncharted territory, the same way NASA and other aeronautics explore the great mystery of space.

Marketing is a highly-complex service, and the work between capturing a lead, nurturing it, and turning it into an actual case is far-stretched but not impossible, as we’ve seen in the profitable success many firms have with us.

However, can only one channel take all the credit for a firm’s success? Actually, on average, it can take around 8 different touchpoints to engage a user. For this reason alone, the most successful firms today are trying to be everywhere, digitally speaking. We continue to witness this first-hand, case after case.

Perhaps the most significant advantage of tapping into the dark funnel is hitting the mark with clients like Bob. It may seem like you’re blind to understanding the consumer’s behavior when most users today are constantly jumping back and forth in the messy middle, but there’s good news. Customers leave a kind of ‘breadcrumb trail’ across the internet, and you can make the most of it too.

To follow the breadcrumb trail, it’s best to combine data and a thorough understanding of your consumer’s behavior. These are also some of the promises behind the dark funnel, and here are 3 of the main ones:

1. It helps you understand why people come to your website, read your blogs, watch your videos, listen to your podcasts, etc.
2. It helps you define why you should do something and what to do.
3. It helps you understand how things change over time and thus, helps you adapt and evolve.

Now that we’ve talked about a critical piece you shouldn’t miss out on, let’s talk about how you can pull the data “into the light.”

Improving your firm’s chances of being top of mind

Nobody decides to wake up in the morning and call a law firm, but you’ll want to be there when the time comes and they do. Prospects contact a firm once they require legal services, but that shouldn’t stop firms from creating an association and relationship beforehand. This is what is known as brand recall.

Making the most of the digital advertising budget

Firms investing, or looking to invest, in digital advertising services can benefit the most from our marketing Agile management. Why? The top benefit of Agile is better management of changing priorities and projects. Due to the dynamic and complex nature of digital advertising, this is a match made in heaven.

In fact, the latest tech report by AgileSherpas finds that Agile management is being adopted primarily for social media efforts.

With Agile management in place, Consultwebs can swiftly relocate a firm’s digital advertising budget accordingly. The adoption of Agile is helping businesses dynamically reallocate their budget on an ongoing basis:

An Example of How Agile Marketing Works With Consultwebs:

• If data suggests costs are increasing on Facebook during the holiday season, we would have limited options when making Facebook campaign alterations or turning it off before Agile.
• Now, Agile allows us to use those funds on other platforms like Google Ads, LSAs, Digital Audio, etc. Here, clients can still get consistent results while Facebook runs at a higher cost.

Moving Faster Without Compromising Quality With Agile Marketing

In 2012 a group of forward thinkers met to create a guide pertaining to the future of modern marketing. This event was known as Spring Zero, a two-day gathering where many provided their take on digital marketing’s future. This led to the question, “Which method is ‘the best?” With that question in mind, Agile Marketing was born.

Agile Marketing is an approach based on the principles of agile methodology. These are the 5 principles in agile marketing:

• Adapt to change: Your firm’s business is dynamic by nature; therefore, it’s best to modify your plan of action from time to time.
• Experiment and test: To find out what’s working and what isn’t it’s critical to have organized controlled experiments.
• Quick iterations: A/B test with small changes in your marketing and re-run the modified strategies.
• Frequent interactions and feedback: For anyone in business, law firms included, feedback is necessary to grow.
• Constant learning and improvement: If you want to grow your firm, you’ll need to tweak your legal marketing.

The objective behind agile marketing is to manage all projects related to legal marketing. In other words, moving faster without compromising the quality of the deliverables.

How firms can implement Agile Marketing:

1. Sprints – A sprint refers to the timeframe you’re giving your team to complete the current projects. This isn’t set in stone, but sprints typically last between 2-6 weeks. More significant projects might not fit into this timeframe. Therefore you can break the projects into pieces.
2. Stand-up meetings – AKA a daily scrum is a short daily meeting where your team gets together to check-in. Each member goes over what they did, goals for the team, roadblocks, etc.
3. A board to track your firm’s progress – It’s your choice whether you prefer sticky notes or a digital Kanban board. As long as you have a central way of tracking your sprint efforts.
4. Teamwork – This is the most critical element. Everyone in your team should be prepared to collaborate and assist.

Measuring your Firm’s Agile Marketing Strategy

“How do I know agile marketing is effective for my firm?” This is perhaps the most crucial question of them all. Here’s the metric in agile marketing: brand recall.

Brand recall correlates to your revenue. However, measuring direct-cause-and-effect is tricky because there isn’t a single-touch attribution. Today’s marketing focuses on being all around the conversion path to reach your audience at different stages. When your ads appear on a user’s screen, that’s an impression. This is important because before you get any user to click and convert, you need to know if you’re commanding their attention.

You want to give users that ‘aha’ moment when they see you, and this is where brand recall comes in. It helps you answer questions like:

• Did users see the ad?
• Did users engage with it?
• Did it make an impact on the viewer?

Learn more about how conversion attribution works and find out how you should best attribute YOUR firm’s conversions by downloading the resource below.

Download Resource

Why Consultwebs has Adopted Agile Management

We understand digital marketing services are dynamic and highly complex, and to meet today’s demands, Consultwebs was the first legal marketing agency to adopt Agile.

Firms want to navigate challenges and venture into new opportunities, which is precisely what Consultwebs is helping firms accomplish. AgileSherpas, the world’s leading Agile training, found that more B2B and B2B industries are moving from traditional waterfall techniques to Agile. Take a look:

Planning for the Unplanned Road Ahead

Investing in organizational agility doesn’t mean problems won’t arise. However, challenges like last-minute requests, lack of consistency in work, and poor effectiveness are handled better than in traditional teams.

All firms investing marketing dollars need a team that is:

• Aligning with your goals, especially long-term ones.
• Maximizing the customer experience.
• Moving the needle.

Before diving in, you’ll want to know: “How Agile is my firm’s marketing?”

Find Out How Agile Your Firm is With this FREE analysis.

Whether you want to plan for the unplanned road ahead, ask more questions, see Agile management in action, or more, we’re here to help.

Top FAQs For Law Firms Going Agile

1. What exactly is Agile for law firms?

Agile is all about adapting to evolve and thrive in today’s highly dynamic, complex, and competitive business world – especially for those in the legal profession. By definition, Agile is “the ability to create and respond to change. It is a way of dealing with, and ultimately succeeding in, an uncertain and turbulent environment.”

This brings us to the next question…

2. What’s the difference between Agile and Waterfall?

Most involved in the marketing, advertising, and business process are familiar with the good old Waterfall technique. It involves the creation of monthly, quarterly, and yearly plans combined with a series of launches throughout the year. While it’s pretty straightforward, in today’s highly dynamic world, it may be challenging to foresee the market 6 or even 12 months from now, and this is where Agile comes in.

Agile focuses on shorter sprints and shorter campaigns that reflect current market conditions. Unlike waterfall’s rigid structure, Agile focuses on the ability to pivot to thrive in today’s dynamic environment.

3. What are the main characteristics of a legal Agile team?

Whether you’re looking to implement this internally or with your legal marketing agency, there are 4 main characteristics of an Agile team:

• Teamwork and collaboration
  • Working with more collaboration across teams, ensuring everyone contributes ideas. The more, the merrier.
• Data-driven decision making
  • Data in today’s world is one of the most valuable assets, and decisions driven by data are worth their weight in gold!
• Rapid and iterative releases
  • To regularly adapt and adjust to your firm’s current needs, it’s best to work in short sprints that allow room for improvement as you go.
• Adherence to the agile marketing manifesto
  • Last but not least, the team should stick to the Agile Marketing Manifesto. If you want to know the history behind the Manifesto and its 4 values, check out this short explanatory video:

4. “Can you name a few benefits my law firm can expect from going Agile?”

5. “What are some of the top Agile techniques my law firm can implement?”

• Sprints – A sprint refers to the timeframe you’re giving your team to complete the current projects. This isn’t set in stone, but sprints typically last between 2-6 weeks. More significant projects might not fit into this timeframe. Therefore you can break the tasks into pieces.
• Stand-up meetings – AKA a daily scrum, this is a short daily meeting where your team gets together to check in. Each member goes over what they did, goals for the team, roadblocks, etc.
• Teamwork – Everyone in your team should be prepared to collaborate and assist.
• A board to track your firm’s progress – It’s your choice whether you prefer sticky notes or a digital Kanban board. The point is to have a central tracking record of your sprint efforts.

Want a FREE Kanban template? We’ve created one for you!

Want to try it? Download by clicking on the image above, print a copy and put sticky notes in the categories!

6. “Let’s say I want to implement a Kanban board. How do I define the ‘In Review’ section?”

The previous Kanban board offers a general birdseye view of how your team’s workflow works with Agile, but Kanbans can be 100% adjustable according to your firm’s process. Usually, it begins with an idea and follows through with the to-do and doing, but confusion may arise under the ‘review’ stage.

A basic Kanban board would typically stick to one ‘review’ section, but you can break it down into multiple sections. For example:

• Ready for review: The work is done, and the person in charge of reviewing needs to go over the task.
• Review in progress: The person in charge of reviewing is already going through the task.
• Waiting on 3rd party: The work is done, except the team is waiting on an external party to check it.

7. “Does daily stand-up really help my team? I feel a sprint is enough. What added value do daily stand-ups offer?”

We’ve discussed some Agile techniques, two of them being sprints and stand-up meetings. Firms looking to go agile should incorporate both. Here’s why.

Things move fast; a week from now, your team might have different priorities, and going an entire week without checking in on your teammate’s progress introduces a high level of risk. This is one of the main reasons many businesses are going Agile;  they want to be able to switch gears rapidly without compromising team communication and quality work.

8. “How do I get my team on board with real agility vs last-minute pivots?”

Frequent last-minute changes impact a team’s staff and clientele in more ways than one might expect. If we were to revisit the case of Cisco Systems, the waterfall technique with strict timelines and “last-minute pivots” impacted the company’s delivery and bottom line.

On the contrary, real agility relying on sustainable techniques like stand-up meetings, sprint projects, and cross-functional team collaboration helps build “moldable guardrails” around the team. Because Agile focuses on shorter periods, it allows the team to focus on what’s essential now while keeping an open mind to any future changes.

Eventually, All Roads Should Lead To…

Your clients!

One of the most potent underlying benefits of Agile is the ability to remain consistent with your success, your team, and, most importantly, your clients. In the business of law, consistency beats predictability. Most people prefer to avoid the unknown, and if a client knows a firm can consistently deliver the same level of service, they will be comfortable because they know what to expect from you.

Learn more about how conversion attribution works and find out how you should best attribute YOUR firm’s conversions by downloading the resource below.

Download Resource

The post Agile Marketing for Law Firms appeared first on Consultwebs.