{"id":1487001,"date":"2022-02-07T18:20:46","date_gmt":"2022-02-07T18:20:46","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1487001"},"modified":"2025-09-09T06:20:46","modified_gmt":"2025-09-09T06:20:46","slug":"the-best-attorney-ads-2021","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/the-best-attorney-ads-2021\/","title":{"rendered":"Top 10 Best Lawyer Ads 2021 (+ Extras!)\u00a0"},"content":{"rendered":"<p>We&#8217;d like to show you some of the most <strong>memorable<\/strong> and <strong>striking<\/strong> advertisements within the legal industry during 2021. Many attorney advertisements are so good that we remember them and, most importantly, the attorney responsible for them.<\/p>\n<p>Now, let&#8217;s pop some popcorn and watch some of the best lawyer ads that are out there today. Psst\u2026Do you love SNL? Who doesn&#8217;t, right? Stay until the end for the best surprise!<\/p>\n<h2>Callahan&#8217;s Consulting Epic Mission Impossible<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599517\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/XlEB1sZ5xyg?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>Many would think that firms have to keep up with an uptight formal image to sell and come across as the best. The truth is that the best strategy is different for each firm; it&#8217;s about finding the most authentic ways of connecting with <em>your<\/em> audience.<\/p>\n<p>PS &#8211; This firm sure does have personality! Want to see more of them? Learn more? We&#8217;re cooking a surprise that&#8217;ll feature in our <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/podcast\/good-customer-service-for-legal-professionals\/\" title=\"The Power of Good Customer Service for Legal Professionals\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2754\">LAWsome<\/a> podcast <strong>soon<\/strong>! <a data-wpil=\"url\" href=\"https:\/\/www.consultwebs.com\/podcast\/\">Stay tuned, so you don&#8217;t miss out<\/a>.<\/p>\n<h2>When two worlds collide: Texas Law Hawk and Coronavirus<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599526\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/4UADVcigsBE?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>We&#8217;ve said it before, and we&#8217;ll repeat it \u2013 if you haven&#8217;t seen a Texas <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/videos\/texas-law-hawk-vs-coronavirus-directors-cut-full-length\/\" title=\"Texas Law Hawk vs Coronavirus: Director&#8217;s Cut &#8211; Full Length\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2752\">Law Hawk<\/a> commercial, you are really missing out. Allow us to introduce you to Bryan Wilson, <a href=\"https:\/\/www.youtube.com\/watch?v=cWpkmXQbZV0\" target=\"_blank\" rel=\"noopener\">America&#8217;s Loudest Lawyer<\/a>.<\/p>\n<p>It&#8217;s memorable from the get-go. It uses a lot of repetition by emphasizing the main character, who&#8217;s loud and proud: Bryan E. Wilson, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/videos\/bryan-wilson-texas-law-hawk\/\" title=\"Bryan Wilson &#8211; TEXAS LAW HAWK\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2832\">the Texas Law Hawk<\/a>. They sure know the power of repeating a marketing message, and they do so in a way that makes people laugh.<\/p>\n<p>This time Bryan Wilson wrestled Coronavirus. Want to know who was the blatant knockoff? <a href=\"https:\/\/www.youtube.com\/watch?v=4UADVcigsBE\" target=\"_blank\" rel=\"noopener\">Find out here<\/a>.<\/p>\n<h2>Gomez trial attorneys show the power of understanding your client\u2019s background<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599536\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/LWI9emvtaNY?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p><a href=\"https:\/\/www.thegomezfirm.com\/\" target=\"_blank\" rel=\"noopener\">Gomez Trial Attorneys<\/a>, a personal injury firm based in San Diego, CA knew how to make the most of their audience\u2019s demographic. Their main theme throughout the video is around the community of San Diego. Since it\u2019s based in a location where <a href=\"https:\/\/datausa.io\/profile\/geo\/san-diego-ca#:~:text=In%202019%2C%20the%20most%20common,2.69%25%20speak%20Chinese%20(Incl.\" target=\"_blank\" rel=\"noopener\">Spanish is the most common non-English language<\/a>, they decided to include this important group.<\/p>\n<h2>The Bull Attorneys For All Motorcycle Riders<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599546\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/4hq-Y4EcXEg?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>What makes this ad successful? In the short 30 seconds, they implemented marketing strategies similar to those of infomercials. These types of ads have always been successful because of their secret ingredients:<\/p>\n<ul>\n<li>Client testimonials (Proof that <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/videos\/bull-attorneys-motorcycle-accident-injury-attorneys\/\" title=\"Bull Attorneys Motorcycle Accident Injury Attorneys\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2753\">Bull Attorneys<\/a> settled a case for $375,000.)<\/li>\n<li>Presents information in an easy-to-grasp way.<\/li>\n<li>Positions the attorney as the thought-leader.<\/li>\n<li>Promises and benefits\u00a0 (Avoid \u201cgetting bucked by the insurance company\u201d and win with them by your side.)<\/li>\n<\/ul>\n<h2>Russ Brown\u2019s<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599555\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/ObjlsKRUOek?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>Just like the previous ad, this ad is short, sweet and to the point. In 15 seconds they\u2019ll tell you everything you need to know:<\/p>\n<ul>\n<li>Motorcycle law is all they do.<\/li>\n<li>They support the motorcycle community because they are riders themselves.<\/li>\n<li>A quick CTA by placing their 1-800 number.<\/li>\n<\/ul>\n<p>Ads don\u2019t necessarily have to be super long in order to get their message across and this is proof.<\/p>\n<h2>Sam &amp; Ash shows the power of emotional advertising<\/h2>\n\n<p><a href=\"https:\/\/samandashlaw.com\/\" target=\"_blank\" rel=\"noopener\">Sam &amp; Ash<\/a> immediately come across as reliable, friendly, community-driven, and caring, which are emotionally attached values.<\/p>\n<p>They are aware that powerful ads like this bring in website traffic and besides that, they are implementing a more holistic approach that integrates digital and social media marketing campaigns.\u00a0<a href=\"https:\/\/samandashlaw.com\/\" target=\"_blank\" rel=\"noopener\">Check out their website<\/a>.<\/p>\n<h2>Shook &amp; Stone\u2019s puppy love ad<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599573\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/lTkHcw-26ME?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>This one\u2019s short, sweet and simple. It focuses on putting a face to their firm by immediately introducing themselves as the lawyers at <a href=\"https:\/\/www.shookandstone.com\/\" target=\"_blank\" rel=\"noopener\">Shook &amp; Stone<\/a>, a Southern Nevada Personal Injury Firm. Besides featuring some of the cutest dogs, they mention some key components in just 15 seconds:<\/p>\n<ul>\n<li><strong>Expertise:<\/strong> They\u2019ve been in business for over 25 years.<\/li>\n<li><strong>Their purpose:<\/strong> Fighting hard for the underdogs.<\/li>\n<li><strong>Proof of success:<\/strong> Winning more than $500,000,000 for their clients.<\/li>\n<li><strong>Clear call to action<\/strong> with promise and actionable steps like \u201ccall X number with a \u201cno fees unless we win\u201d promise.<\/li>\n<\/ul>\n<h2>In Advertising; What&#8217;s Silly, Stays \u2013 What&#8217;s Serious, Is Static<\/h2>\n<p>Jokes, laughter, and the associated emotions around humor have a powerful ability to impact memory and leave impressions on audiences when artfully (and even inartfully) applied in advertising.<\/p>\n<p>Here are three memorable examples of humor in attorney advertising:<\/p>\n<h3>Orlando attorney, John Morgan, flashes medical marijuana card instead of ID<\/h3>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599582\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/V_0uMyBwPwg?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>Okay, this wasn\u2019t an ad, but it turned out to go viral. Orlando attorney and advocate for legalizing recreational marijuana, <a href=\"https:\/\/www.forthepeople.com\/attorneys\/john-morgan\/\" target=\"_blank\" rel=\"noopener\">John Morgan<\/a>, got over <strong>200,000 TikTok views<\/strong> in just one day. It\u2019s provocative, hilarious and stirs up some conversations.<\/p>\n<p>In advertising comedy doesn\u2019t have to be loud or obvious; it can be situational and character-driven like in this scenario.<\/p>\n<h2>Attorney Benjamin Crump featuring as the hilarious Benjamin \u201cGrump\u201d<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599594\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/iCus42SC71w?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>Humor is a difficult thing to get right, but that didn\u2019t stop this firm from making use of satirical humor. The attorney, Benjamin Crump impersonates his \u201calter ego\u201d Benjamin \u201cGrump\u201d. Instead of playing the serious attorney, they were able to create a storyline that\u2019s pretty much comedic genius.<\/p>\n<h2>Marilyn York\u2019s Comical \u201cDuct Tape It\u201d Method<\/h2>\n\r\n\t\t\t\t\t\t<div id=\"video_play-27115\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/3U-X6aG2NgA?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p><a href=\"https:\/\/www.marilynyork.net\/\" target=\"_blank\" rel=\"noopener\">Marilyn York<\/a>, a divorce attorney, and men\u2019s rights advocate has been using humor in her advertising for years, and her latest ad is no exception. Provocative, hilarious, something to stir up some conversations \u2013 if we\u2019re talking good attorney advertising, this checks all the boxes!<\/p>\n<h2>And the funniest SNL Attorney Skits\u2026drum rolls!<\/h2>\n<p>Okay, this isn&#8217;t part of a Super Bowl ad or a specific law firm, but it&#8217;s SNL. What connects this skit to advertisements is that they focus on creating the most killer scripts.<\/p>\n<p>Here\u2019s SNL&#8217;s take on attorney advertisements.<\/p>\n<p>PS &#8211; We think Aziz Ansari\u2019s character deserves justice! What do you think?<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599618\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/C8_3jS9wd9w?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>Couldn\u2019t get enough with that last skit? We\u2019ve got another one for you. And while it may seem like it\u2019s totally fake, it\u2019s loosely based on real-life events! After running out of hairspray, a Louisiana woman coated her hair with Gorilla Glue spray. With that back story, do you think SNL did a great job at \u2018suing\u2019 the makers of Gorilla Glue?<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1599628\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/eT6NUxmUrvk?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<h2>Takeaway<\/h2>\n<p>Whether the marketing medium is paid, organic, online, or off, law firms that choose to advertise their firms need to have strategic goals and partnerships with agencies they can trust to deliver the results they desire from their investments.<\/p>\n<p>If you&#8217;d like to <a href=\"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/\">know more about what paid ads can do for your firm<\/a>, tailor a strategy for success or ask any questions &#8211; <a data-wpil=\"url\" href=\"https:\/\/www.consultwebs.com\/book-a-call\/\">we&#8217;re here to help you out<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;d like to show you some of the most memorable and striking advertisements within the legal industry during 2021. Many attorney advertisements are so good that we remember them and, most importantly, the attorney responsible for them. Now, let&#8217;s pop some popcorn and watch some of the best lawyer ads that are out there today. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1487273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[498],"tags":[],"class_list":["post-1487001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Attorney Ads 2021 - Consultwebs<\/title>\n<meta name=\"description\" content=\"Check out the top 10 best lawyer ads of 2021 and get inspired for your own marketing campaigns. Stand out from the competition!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/the-best-attorney-ads-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Attorney Ads 2021 - Consultwebs\" \/>\n<meta property=\"og:description\" content=\"Check out the top 10 best lawyer ads of 2021 and get inspired for your own marketing campaigns. Stand out from the competition!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consultwebs.com\/blog\/the-best-attorney-ads-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultwebs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultwebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T18:20:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T06:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/02\/top-10-attorney-ads-super-bowl.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amanda Wiebke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Wiebke\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Attorney Ads 2021 - Consultwebs","description":"Check out the top 10 best lawyer ads of 2021 and get inspired for your own marketing campaigns. 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