{"id":1488458,"date":"2022-11-08T18:13:33","date_gmt":"2022-11-08T18:13:33","guid":{"rendered":"https:\/\/www.consultwebs.com\/?page_id=1488458"},"modified":"2026-08-17T20:13:02","modified_gmt":"2026-08-17T20:13:02","slug":"local-services-ads","status":"publish","type":"page","link":"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/","title":{"rendered":"Local Services Ads"},"content":{"rendered":"<p>The legal industry is one of fierce competition, and external factors like COVID-19 pushed it towards digitalization at an exponentially faster pace. Digital advertising campaigns and <a href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/local\/\">Local SEO for law firms<\/a> are paramount in this day and age, and it isn\u2019t showing any signs of slowing down.<\/p>\n<p>To maintain your firm\u2019s competitive edge in the legal landscape, both in the online and offline worlds, you will need to find strategies that will allow your firm to <a href=\"https:\/\/www.consultwebs.com\/blog\/ways-for-law-firms-to-generate-more-business\/\">remain 2 steps ahead of the game<\/a> to <a href=\"https:\/\/www.consultwebs.com\/blog\/recession-resistant-law-firms\/\">remain recession-resistant<\/a>.<\/p>\n<p><strong>Google LSAs, or Local Service Ads, can help your firm excel and score quality leads that ultimately turn into paying clients. The primary focus of these ads is to help your firm appear to prospects who are in the area and searching the web for services like yours.\u00a0\u00a0<\/strong><\/p>\n<p><em>Securing leads = securing the sales pipeline.<\/em><\/p>\n<p>Leads are those found in the middle of your sales funnel:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/customer-lifecycle-stages-1024x748.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/customer-lifecycle-stages-1024x748.png\" alt=\"\" width=\"906\" height=\"662\" \/><\/a><\/p>\n<p><strong>You can think of LSA as the newest \u201cmiddleman\u201d between your law firm and clients, if you will. Google even refers to LSA as the \u201cmessy middle.\u201d<\/strong><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/customer-lifecycle-stages.png\"><br \/>\n<\/a><\/p>\n<p>Just like what Consultwebs talked about in this interview:<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1581846\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/yMvFMn2dMmw?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-quote-matt-smyers-778x1024.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-quote-matt-smyers-778x1024.png\" alt=\"\" width=\"690\" height=\"908\" \/><\/a><\/p>\n<p>Although Google originally launched local service ads for home services, they are now being served to the prospects of other lines of business as well, and law firms were added to the list of eligible industries last year. Since then, LSAs have become the most appealing ad type for search campaigns, and your law firm can <a href=\"https:\/\/www.consultwebs.com\/contact-us\/\">take advantage of this opportunity<\/a>, too.<\/p>\n<p>For example, this firm is securing above industry averages, resulting from\u00a0 LSAs\u2019 efforts.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/ctr-lsa-monthly-trends-1024x786.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/ctr-lsa-monthly-trends-1024x786.png\" alt=\"\" width=\"900\" height=\"691\" \/><\/a><\/p>\n<p>In law, <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/whats-good-click-rate-ctr-industry\/\" target=\"_blank\" rel=\"noopener\">the average CTR for search is 2.93%<\/a>. While this firm is up to 5%, their conversion rate is almost double, at 9%.<\/p>\n<p>Read on to uncover how LSAs can give your firm the boost it needs to start generating the ROI you always envisioned.<\/p>\n<h2>It\u2019s All About Showing Up<\/h2>\n<p>Your prospects are in your area and searching for you as we speak. The only way for them to find you is if you make yourself visible on Google, and your best bet is through <a class=\"wpil_keyword_link\" title=\"Best of the Best Attorney Advertisements\" href=\"https:\/\/www.consultwebs.com\/blog\/the-best-attorney-advertisements\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2750\">local service ads for law firms<\/a>.<\/p>\n<p>How?<\/p>\n<p><strong>Let\u2019s first get into the details of what LSAs are and are not:<\/strong><\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-strategies-ppc-lsa-1024x680.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-strategies-ppc-lsa-1024x680.png\" alt=\"Difference between LSA and PPC\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<h2>What Local Service Ads Are<\/h2>\n<ul>\n<li>A completely different advertising program where law firms are pre-vetted and verified on Google.<\/li>\n<li>Lead directly to a \u201cclick-to-call\u201d functionality.<\/li>\n<li>A new ad format above PPC and all other search ads on Google within the search query.<\/li>\n<li>Operate on a pay-per-lead basis.<\/li>\n<li>Level the advertising field between large and small law firms.<\/li>\n<\/ul>\n<h2>What Local Service Ads Are Not<\/h2>\n<ul>\n<li>Local service ads (not to be mistaken with local search ads.)<\/li>\n<li>Managed through Google Ads (Only their billing and payment system is.)<\/li>\n<li>Operational on a <a href=\"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/\">PPC (pay-per-click)<\/a> basis.<\/li>\n<\/ul>\n<p>Local service ads have completely changed <a href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/google-search-algorithm\/march-2023\/\">Google\u2019s SERP hierarchy<\/a> and consequently impact the way <a href=\"https:\/\/www.consultwebs.com\/blog\/marketing-metrics-to-track-for-success\/\">local businesses partake in advertising<\/a>. The new hierarchy from top to bottom is the following:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/03\/digital-marketing-pyramid.png\" alt=\"\" width=\"800\" height=\"370\" \/>\n<p>If your firm were to build a search strategy around LSAs, the profile of your firm or the lawyer representing your firm would appear at the very top of Google\u2019s search results.\u00a0Here is an example:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/personal-injury-lawyer-search-tablet-778x1024.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/personal-injury-lawyer-search-tablet-778x1024.png\" alt=\"\" width=\"778\" height=\"1024\" \/><\/a><\/p>\n<p>As you can see, local ads are Google-screened and provide the user with valuable information, such as performance (reviews) and years in business.<\/p>\n<p><strong>That\u2019s why, nowadays, the most successful law firms invest capital in technology to enhance their digital capabilities.<\/strong><\/p>\n<p>Take a look at these <a href=\"https:\/\/www.clio.com\/resources\/legal-trends\/2021-report\/infographic\/\" target=\"_blank\" rel=\"noopener\">findings<\/a>:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-investment-strategies-laptop.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-investment-strategies-laptop.png\" alt=\"\" width=\"777\" height=\"506\" \/><\/a><\/p>\n<h2>LSA\u2019s Benefits Beyond Your Firm\u2019s Expectations<\/h2>\n<p><strong>As a whole, strong <a class=\"wpil_keyword_link\" title=\"seo\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2112\">SEO<\/a> services\u00a0can build on your firm\u2019s long-term success.<\/strong> With SEO, it takes a while to notice the fruits of its labor. But with LSAs, you can see a more noticeable impact.<\/p>\n<p>Some of the benefits LSAs have on your firm\u2019s growth include the following:<\/p>\n<h3>Benefit 1 \u2013 Bringing in more calls.<\/h3>\n<p>LSAs give prospects the option to directly call your firm. Seeing as these ads include specific information on how happy past clients are with your services, as well as other valuable info, they will be more call-happy than with <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2Jsb2cvYmVzdC1vZi10aGUtYmVzdC1hdHRvcm5leS1hZHMtb2YtMjAyMy8=\" href=\"https:\/\/www.consultwebs.com\/blog\/best-of-the-best-attorney-ads-of-2023\/\">other advertising tactics<\/a>.<\/p>\n<h3>Benefit 2 \u2013 Building more trust.<\/h3>\n<p>LSAs require an extensive verification process.<\/p>\n<p style=\"text-align: center\"><a href=\"#setup\">(You can find a step-by-step guide below.)<\/a><\/p>\n<p>After your firm goes through the verification process, it receives a \u201cGoogle Guaranteed\u201d checkmark and a badge. This, in turn, helps users identify your firm as a legitimate one. Trust is the name of the game, so this gets definite plus points.<\/p>\n<h3>Benefit 3 \u2013 Helping your website\u2019s traffic.<\/h3>\n<p>LSAs are ads that are served to prospects based on their proximity to your firm and their specific needs. This makes this ad type one of the most targeted and, with it, one of the most prone to actually converting into a profitable business.<\/p>\n<p>Here\u2019s a great example: The image shows how the combined efforts of LSAs and <a class=\"wpil_keyword_link\" title=\"SEO\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2277\">SEO<\/a> help a personal injury law firm enhance its financial performance.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/leads-cpl-analysis-2023-1024x700.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/leads-cpl-analysis-2023-1024x700.png\" alt=\"\" width=\"1024\" height=\"700\" \/><\/a><\/p>\n<h3>Benefit 4 \u2013 Providing more information.<\/h3>\n<p>LSAs give users a direct connection to your Google My Business information, such as phone number, address, years in business, and reviews. Perhaps the most important connection is that it also links to your website, so your prospects can scour <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2Jsb2cvcmVwdXJwb3NlLWNvbnRlbnQv\" href=\"https:\/\/www.consultwebs.com\/blog\/repurpose-content\/\">the content you have on your site<\/a> for information as well!<\/p>\n<h3>Benefit 5 \u2013 Managing your budget.<\/h3>\n<p>How your investment is managed on the LSA platform is in weekly intervals. By working with weekly budgets, your total investment is carefully monitored, and adjustments can easily be made at any time to meet your current needs.\u00a0 Additionally, LSAs work on a pay-per-lead basis!<\/p>\n<p>So, if a lead wasn\u2019t up to your standards, you can <a href=\"https:\/\/support.google.com\/localservices\/answer\/7435486?hl=en\" target=\"_blank\" rel=\"noopener\">dispute the charge<\/a>.<\/p>\n<h3>Benefit 6 \u2013 Showing off your reviews.<\/h3>\n<p>Having some form of social proof is arguably the most important decision factor for all consumers searching the web. Luckily, local service ads for law firms incorporate your firm\u2019s GMB (Google My Business).<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/professional-testimonial-display-778x1024.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/professional-testimonial-display-778x1024.png\" alt=\"\" width=\"778\" height=\"1024\" \/><\/a><\/p>\n<p>One of the key benefits of having a Google Business Profile is the possibility to <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL3Rlc3RpbW9uaWFscy8=\" href=\"https:\/\/www.consultwebs.com\/testimonials\/\">showcase the reviews and ratings your clients have left for your firm<\/a>. This dramatically impacts the decision-making of prospects who are looking to see what has been said of your services, management, and overall support.<\/p>\n<p>Also, another quick note: If you have negative reviews, too, don\u2019t fret. You can also use them.<\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/meetings.hubspot.com\/tanner-jones\/discovery_call?uuid=3b57f3e5-a30b-49f1-af8c-e2109fec9811\" target=\"_blank\" rel=\"noopener\">Find out how to create a solid review strategy here<\/a><\/strong>.<\/p>\n<h2>Do\u2019s and Don\u2019ts To Maximize Your Ads\u2019 Performance<\/h2>\n<p>Now that we\u2019ve explained the basics, it\u2019s important to keep some best practices in mind before jumping in.<\/p>\n<p><strong>Here are our top 5 recommendations:<\/strong><\/p>\n<h3>Best Practice 1 \u2013 Use the Maximum Paid Ad Budget Recommended.<\/h3>\n<p>Google gives you a <a href=\"https:\/\/support.google.com\/localservices\/answer\/7195435?hl=en&amp;ref_topic=6224863&amp;visit_id=637590368721400620-925259967&amp;rd=2\" target=\"_blank\" rel=\"noopener\">weekly budget recommendation<\/a> for your paid ads. Although you will never pay more than your monthly max, you should stick to the maximum recommendation. By doing so, you guarantee your investment gets you as much quality traffic as possible.<\/p>\n<h3>Best Practice 2 \u2013 Slowly Increase the Paid Ad Budget.<\/h3>\n<p>Don\u2019t go \u201ctoo big, too fast.\u201d Even if you feel like your firm\u2019s ads are struggling to pop up, it is always best to increase gradually.\u00a0 If you go in and increase your investment abruptly, your local service ads account might be flagged due to suspicious behavior, and this will prevent your LSAs from showing at all. (Here\u2019s the kicker: Google does not warn you about this!)<\/p>\n<h3>Best Practice 3 \u2013 Pay Attention To Your Reviews.<\/h3>\n<p>LSAs go through 2 types of reviews.<\/p>\n<ol>\n<li>The Google Business Profile reviews \u2013 They\u2019re automatically attached to your LSA account. It is always a good rule to answer reviews in a timely manner (whether it\u2019s a positive or negative review).<\/li>\n<li><a href=\"https:\/\/support.google.com\/localservices\/answer\/7496631?hl=en\" target=\"_blank\" rel=\"noopener\">The verified reviews<\/a> \u2013 These LSA reviews are given priority over the Google My Business Profile reviews. These reviews are left after a client uses your services. Like Google Business Profile reviews, they should always be answered in a timely manner (whether it\u2019s a positive or negative review).<\/li>\n<\/ol>\n<h3>Best Practice 4 \u2013 Consistently Monitor Your Reports and Disputes on Time.<\/h3>\n<p>It is best to regularly monitor your <a href=\"https:\/\/support.google.com\/localservices\/answer\/6226265?co=GENIE.Platform\" target=\"_blank\" rel=\"noopener\">LSA reports<\/a> and review the leads that are coming in.\u00a0 With the insights into your qualified\/unqualified leads, you will be able to discern what needs optimizing and how. <a href=\"https:\/\/support.google.com\/localservices\/answer\/7435486?hl=en&amp;ref_topic=6224863&amp;visit_id=637592786799579893-2791504545&amp;rd=1\" target=\"_blank\" rel=\"noopener\">You can also learn and read the rules and regulations when disputing a lead here<\/a>.<\/p>\n<h3>Best Practice 5 \u2013 Have a 24\/7 Response.<\/h3>\n<p>Response time is critical. This can make or break your firm\u2019s credibility and overall client service. The best practice is to provide a 24\/7 response time. In order to achieve this, you may want to hire a 3rd party to work through your after-hours calls. If you opt for this route, make sure they are able to provide the quality of service and the answers you require.<\/p>\n<h2 id=\"setup\">Setting Up Your LSA Account<\/h2>\n<p>You can make the most of your budget within your firm\u2019s advertisement with an LSA account.<\/p>\n<p><strong>To do so, follow this 9-step process:<\/strong><\/p>\n<h3>Step 1 \u2013 <a href=\"https:\/\/ads.google.com\/localservices\/signup\/eligibility?gl=ALL&amp;hl=en&amp;subid=ALL-en-et-z-gls-a-get_started_end_z!o2\" target=\"_blank\" rel=\"noopener\">Start by checking your firm\u2019s eligibility here<\/a>.<\/h3>\n<p>All the main law firm service areas are included. Here is an <a href=\"https:\/\/onward.justia.com\/google-has-opened-up-local-services-ads-to-lawyers-nationwide\/\" target=\"_blank\" rel=\"noopener\">example<\/a>:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/eligibility-initial-phase-778x1024.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/eligibility-initial-phase-778x1024.png\" alt=\"\" width=\"778\" height=\"1024\" \/><\/a><\/p>\n<h3>Step 2 \u2013 Continue setting up your profile<\/h3>\n<p>This is a series of samples of the information you\u2019ll need to provide:<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1488458 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-local-services-setup.png'><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-local-services-setup-228x300.png\" class=\"attachment-medium size-medium\" alt=\"Tablet showing Local Services Account setup for advertisers.\" aria-describedby=\"gallery-1-1520616\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-local-services-setup-228x300.png 228w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-local-services-setup.png 778w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-local-services-setup-768x1011.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-local-services-setup-1167x1536.png 1167w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/tablet-local-services-setup-1556x2048.png 1556w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1520616'>\n\t\t\t\tTablet displays setup interface for a Local Services Account with user-friendly design.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-form.png'><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-form-228x300.png\" class=\"attachment-medium size-medium\" alt=\"Detailed business information form with sections for contact, history, and financial details.\" aria-describedby=\"gallery-1-1520630\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-form-228x300.png 228w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-form.png 778w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-form-768x1011.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-form-1167x1536.png 1167w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-form-1556x2048.png 1556w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1520630'>\n\t\t\t\tComplete Guide to Filling Out a Business Information Form.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-service-area-config-tablet.png'><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-service-area-config-tablet-228x300.png\" class=\"attachment-medium size-medium\" alt=\"Tablet screen showing business service area customization options with map and controls.\" aria-describedby=\"gallery-1-1520628\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-service-area-config-tablet-228x300.png 228w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-service-area-config-tablet.png 778w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-service-area-config-tablet-768x1011.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-service-area-config-tablet-1167x1536.png 1167w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-service-area-config-tablet-1556x2048.png 1556w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1520628'>\n\t\t\t\tInteractive Service Area Configuration on a Digital Tablet.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-2-services-list.png'><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-2-services-list-228x300.png\" class=\"attachment-medium size-medium\" alt=\"Detailed step 2 services list showcasing categorized options for easy navigation.\" aria-describedby=\"gallery-1-1520625\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-2-services-list-228x300.png 228w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-2-services-list.png 778w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-2-services-list-768x1011.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-2-services-list-1167x1536.png 1167w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-2-services-list-1556x2048.png 1556w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1520625'>\n\t\t\t\tStep 2: Explore our detailed, categorized list of services for easy selection.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-hours-setup-tablet.png'><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-hours-setup-tablet-228x300.png\" class=\"attachment-medium size-medium\" alt=\"Tablet screen showing business hours setup with daily toggle options and editable times.\" aria-describedby=\"gallery-1-1520623\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-hours-setup-tablet-228x300.png 228w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-hours-setup-tablet.png 778w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-hours-setup-tablet-768x1011.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-hours-setup-tablet-1167x1536.png 1167w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-hours-setup-tablet-1556x2048.png 1556w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1520623'>\n\t\t\t\tEasily set your businesss weekly hours with this intuitive tablet interface.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-creation-preview.png'><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-creation-preview-228x300.png\" class=\"attachment-medium size-medium\" alt=\"Digital tablet showcases Google ad creation interface with editable fields on a clean layout.\" aria-describedby=\"gallery-1-1520621\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-creation-preview-228x300.png 228w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-creation-preview.png 778w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-creation-preview-768x1011.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-creation-preview-1167x1536.png 1167w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/digital-ad-creation-preview-1556x2048.png 1556w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-1520621'>\n\t\t\t\tPreview your Google search ad on a digital tablet interface.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Since Google has to be pre-vetted and verified, the information your law firm needs to fill in goes deeper than Google Business Profile.\u00a0 In order to continue, your firm will need the Google Screened\/<a href=\"https:\/\/support.google.com\/localservices\/answer\/7549288?hl=en&amp;ref_topic=10491040\" target=\"_blank\" rel=\"noopener\">Google Guarantee badge<\/a>. This will show customers they can trust you.<\/p>\n<p><strong>Our best practice advice here is to have all the information you will need at hand; this includes:<\/strong><\/p>\n<ol>\n<li>Number of employees in your firm<\/li>\n<li>Law firm name<\/li>\n<li>Phone number<\/li>\n<li>Website<\/li>\n<li>Owner\u2019s name<\/li>\n<li>Year founded (Important to add, as it shows establishment)<\/li>\n<li>Languages spoken (A great differentiator amongst law firms)<\/li>\n<li>Law firm address<\/li>\n<\/ol>\n<p>The information you provide here constitutes the differentiating factor between your firm and others. These are also the factors Google takes into account when giving you your weekly LSA<\/p>\n<p>\u201csuggested budget.\u201d<\/p>\n<p><strong>Here\u2019s a heads up:<\/strong> You will be asked to provide the following <a href=\"https:\/\/nanatomedia.com\/blog\/google-local-services-ads-and-google-screened-for-lawyers\/\" target=\"_blank\" rel=\"noopener\">additional requirements<\/a> as well:<\/p>\n<ul>\n<li>Different locations of your business (if applicable)<\/li>\n<li>Your practice areas and any specializations your firm focuses on<\/li>\n<li>Business hours<\/li>\n<\/ul>\n<p><strong>*It is important to note that the best practice within \u2018Business hours\u2019 is to accurately state your hours of business.<\/strong><\/p>\n<p><em>Why?<\/em><\/p>\n<p>According to <a href=\"https:\/\/nanatomedia.com\/blog\/google-local-services-ads-and-google-screened-for-lawyers\/\" target=\"_blank\" rel=\"noopener\">LSA research<\/a>, \u201cIf they [Google] notice unanswered calls or form submissions, they might penalize you or exclude your Law Firm from LSAs.\u201d<\/p>\n<h3>Step 3 \u2013 Google Screening<\/h3>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/process-phase-three-1024x654.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/process-phase-three-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<p>As mentioned above, your law firm needs a Google Guarantee badge. Search Engine Journal showcases a <a href=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/09\/lsa-needs-5f5161b89e80d.png\" target=\"_blank\" rel=\"noopener\">business verification sample<\/a>:<\/p>\n<p><strong>Per best practices, make sure you have all the information at hand and follow this \u201cmust-have\u201d checklist:<\/strong><\/p>\n<ul>\n<li>Headshot of the person showing in the ad<\/li>\n<li>License information (number and expiration date)<\/li>\n<li>Any other additional information (this includes other lawyers that will be featured in the ad)<\/li>\n<\/ul>\n<p><strong>How can your law firm pass the Google screening?<\/strong><\/p>\n<ol>\n<li>Add all the information within steps 1 \u2013 3.<\/li>\n<li>Make sure your Google Business Profile reviews are at least a 3+. We will explain the best practices for reviews in the steps to come.<\/li>\n<li>Agree to a background check of your firm\u2019s founder<\/li>\n<li>Prepare headshots for the lawyers in the featured ads.<\/li>\n<\/ol>\n<p>Now, this information is definitely helpful, but surely you still have some concerns\u2026<\/p>\n<p>Let us elaborate.<\/p>\n<ul>\n<li><em>Do law firms pay for the Google screening? <\/em><strong>The background check is FREE.<\/strong><\/li>\n<li><em>How long can law firms expect this process to take?<\/em> <strong>The answer to this will vary between firms. Google states the <a href=\"https:\/\/www.hubspot.com\/startups\/tech-startup-budget\" target=\"_blank\" rel=\"noopener\">screening process<\/a> takes between 2-5 weeks.<\/strong><\/li>\n<\/ul>\n<p>Another best practice for Google Screening is to submit only one of the business owners because adding all the firm\u2019s partners delays the screening process significantly.<\/p>\n<p>Having only one business owner within the screening process means there are fewer questions asked in the setup process. This is a <a href=\"https:\/\/www.google.com\/search?client=firefox-b-d&amp;q=personal+injury+lawyer+Boston\" target=\"_blank\" rel=\"noopener\">sample<\/a> of a \u2018personal injury lawyer in Boston\u2019 that has been Google screened and appears within the top 3 LSAs.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/boston-personal-injury-lawyer-search-1024x654.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/boston-personal-injury-lawyer-search-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<h3>Step 4 \u2013 Understand what your ad will contain.<\/h3>\n<p>According to <a href=\"https:\/\/support.google.com\/localservices\/answer\/7549347?hl=en&amp;visit_id=637592751348303949-2829050305&amp;rd=1\" target=\"_blank\" rel=\"noopener\">Google<\/a>, your firm\u2019s ad will contain the following information:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-profile-setup-1024x654.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/business-profile-setup-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<h3>Step 5 \u2013 Set Your Budget.<\/h3>\n<p>LSAs function with a combination of leads and your weekly budget. Your weekly budget is converted into your \u201csuggested budget\u201d for your ads. The way this is determined is through:<\/p>\n<ol>\n<li>The estimated cost per lead<\/li>\n<li>The number of leads your firm wants to target<\/li>\n<\/ol>\n<p>In this budget sample, you can see that your bidding mode depends on your weekly budget and leads.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-five-guide-778x1024.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/step-five-guide-778x1024.png\" alt=\"\" width=\"778\" height=\"1024\" \/><\/a><\/p>\n<p>This <a href=\"https:\/\/www.hubspot.com\/startups\/tech-startup-budget\" target=\"_blank\" rel=\"noopener\">\u201csuggested budget\u201d<\/a> will vary between firms, years of experience, location, your practice areas, and how many leads your firm can handle. It is still up to your firm to decide on its specific budget, depending on your wants and needs.<\/p>\n<h3>Step 6 \u2013 Aim for the top 3 positions.<\/h3>\n<p>The legal industry is competitive. It may come as no surprise to you that there are people bidding on LSAs to be in one of the top three spots on <a href=\"https:\/\/moz.com\/learn\/seo\/serp-features\" target=\"_blank\" rel=\"noopener\">Google\u2019s SERP<\/a>.<\/p>\n<p>Although the \u201cwinners\u201d of the top 3 LSA spots are usually the highest bidders, you can still help your firm in other ways. Make sure to include:<\/p>\n<div class=\"row\">\n<ul class=\"col-xl-6\">\n<li>Quality reviews<\/li>\n<li>A completed GMB (Google My Business)<\/li>\n<li>A good record (with few complaints)<\/li>\n<\/ul>\n<ul class=\"col-xl-6\">\n<li>Responsiveness<\/li>\n<li>Availability<\/li>\n<li>Location(s)<\/li>\n<\/ul>\n<\/div>\n<h3>Step 7 \u2013 Reviews and Responsiveness Are Critical.<\/h3>\n<p>Your firm should actively seek reviews online. Besides the heaps of benefits reviews offer, they can help boost the ranking of your LSAs.<\/p>\n<p>The best practice advice here is to try to keep response speeds within 24 hours of having received a review. We will elaborate on best practices for reviews in the steps to follow.<\/p>\n<h3>Step 8 \u2013 Monitor Reports and Dispute Non-Leads<\/h3>\n<p>This step is very important. Google considers a lead anyone who calls\/texts\/ fills in a form during your business hours. Within calls, Google considers a lead any call lasting more than 30 seconds.<\/p>\n<p>Your firm can monitor the <a href=\"https:\/\/support.google.com\/localservices\/answer\/6226265?co=GENIE.Platform\" target=\"_blank\" rel=\"noopener\">LSA reports<\/a> and expect to see the following:<\/p>\n<p>You can also<a href=\"https:\/\/support.google.com\/localservices\/answer\/6224859?hl=en&amp;ref_topic=10491040\" target=\"_blank\" rel=\"noopener\"> learn how to manage the response time and forms of communication<\/a>.<\/p>\n<p>According to <a href=\"https:\/\/www.clio.com\/blog\/law-firms-respond-faster\/\" target=\"_blank\" rel=\"noopener\">research on client responsiveness<\/a>, you should give your clients and prospects options within their communication process with your firm.<\/p>\n<p><strong>Our best practice advice is to give your clients options when communicating with you:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.clio.com\/blog\/law-firms-respond-faster\/\" target=\"_blank\" rel=\"noopener\">19% of millennials<\/a> with a legal issue at hand would rather text or email a lawyer and avoid phone or face-to-face confrontation.<\/li>\n<li>Clients also like to have a follow-up email (e.g., let them know they are in the waiting process or what to expect next)<\/li>\n<\/ul>\n<p>Remember that a missed lead is a missed opportunity, and you can avoid this risk by providing options.<\/p>\n<h3>Step 9 \u2013 How To Dispute a Lead<\/h3>\n<p>If you ever receive a lead that was misled or unqualified, you can dispute the lead. An example of an unqualified lead might be someone who calls seeking help in a practice area that your law firm doesn\u2019t offer. Google offers a thorough <a href=\"https:\/\/support.google.com\/localservices\/answer\/7435486?hl=en&amp;ref_topic=6224863&amp;visit_id=637592786799579893-2791504545&amp;rd=1\" target=\"_blank\" rel=\"noopener\">explanation for disputing a lead<\/a>.<\/p>\n<p>Why dispute leads?<\/p>\n<p>Because you only need to pay for the leads that are actually qualified.<\/p>\n<p>Here\u2019s a brief explanation:<\/p>\n<p>Disputing a charge is only a couple of simple steps. Once you add the details needed, the Google LSA team will review the charge and process the lead dispute within 1 week. After that, a message will show at the top of the lead in the dashboard to notify you if your dispute was approved or not.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-1488458 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"192\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet-300x192.png\" class=\"attachment-medium size-medium\" alt=\"Guide on disputing charges via Local Services Ads on a modern tablet display.\" aria-describedby=\"gallery-2-1520645\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet-300x192.png 300w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet-1024x654.png 1024w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet-768x491.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet-1536x981.png 1536w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet-2048x1308.png 2048w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet-91x58.png 91w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/charge-dispute-instructions-tablet.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-1520645'>\n\t\t\t\tClear instructions for disputing charges on a tablet display, featuring a step-by-step guide.\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"192\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard-300x192.png\" class=\"attachment-medium size-medium\" alt=\"CRM dashboard on tablet showing lead details and recording for a Personal Injury Lawyer.\" aria-describedby=\"gallery-2-1520647\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard-300x192.png 300w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard-1024x654.png 1024w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard-768x491.png 768w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard-1536x981.png 1536w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard-2048x1308.png 2048w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard-91x58.png 91w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/11\/lead-tracking-dashboard.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-1520647'>\n\t\t\t\tCRM tablet interface displaying lead management details for a Personal Injury Lawyer.\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h2>Manage Your Firm\u2019s Marketing Alongside A Google Premier Partner<\/h2>\n<p>Overall, LSAs are a very appealing tool for law firms, and though we\u2019ve provided you with a basic understanding of how they should be set up and how they work,\u00a0 it can become a bit confusing without some guidance.<\/p>\n<p>Partnering with a Google Premier Partner prevents any issues from occurring. They come with the added benefit of having creative ideas to ensure your firm is always 2 steps ahead of your competition.<\/p>\n<p>At <a href=\"https:\/\/www.consultwebs.com\/\" target=\"_blank\" rel=\"noopener\">Consultwebs<\/a>, we have LSA experts on board who can happily assist you in your marketing and search ads endeavors alongside a dedicated onboarding specialist from the Local Service Ads for law firms team. We are equipped to fight the bidding war by your side!<\/p>\n<p style=\"text-align: center\"><a class=\"btn btn--primary\" href=\"https:\/\/meetings.hubspot.com\/tanner-jones\/discovery_call?uuid=3b57f3e5-a30b-49f1-af8c-e2109fec9811\" target=\"_blank\" rel=\"noopener\" aria-label=\"Button\">Talk to us and discover how LSAs can be applied to your firm.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The legal industry is one of fierce competition, and external factors like COVID-19 pushed it towards digitalization at an exponentially faster pace. Digital advertising campaigns and Local SEO for law firms are paramount in this day and age, and it isn\u2019t showing any signs of slowing down. To maintain your firm\u2019s competitive edge in the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1488464,"parent":1502659,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1488458","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local Service Ads for Lawyers &amp; Law Firms - Consultwebs<\/title>\n<meta name=\"description\" content=\"Boost your visibility with Local Services Ads. Connect with local clients and increase your chances of getting hired.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Service Ads for Lawyers &amp; Law Firms - Consultwebs\" \/>\n<meta property=\"og:description\" content=\"Boost your visibility with Local Services Ads. Connect with local clients and increase your chances of getting hired.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultwebs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultwebs\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T20:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/03\/lsa-best-practices-boost-local-rankings.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"15 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Local Service Ads for Lawyers & Law Firms - Consultwebs","description":"Boost your visibility with Local Services Ads. 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