{"id":1491399,"date":"2022-05-03T15:26:00","date_gmt":"2022-05-03T15:26:00","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1491399"},"modified":"2026-08-24T18:19:26","modified_gmt":"2026-08-24T18:19:26","slug":"tiktok","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/tiktok\/","title":{"rendered":"TikTok for Lawyers"},"content":{"rendered":"

Tap into Tiktok to expand your Law firm\u2019s Reach<\/h2>\n

TikTok is creating a buzz in the world, and by now, you’ve probably heard of it through viral challenges, dance videos, and even the once-famous discussion around banning the app in the United States! The latter never came to be, and in fact, TikTok was the most downloaded app of 2021, and it’s currently the 6th most-used social media platform globally.<\/p>\n

This app is taking the world by a storm but before diving into #LawyerTikTok, let’s cover 2 essential questions:<\/p>\n

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  1. What is TikTok?<\/strong> By definition, it’s a social media app centered around short videos.<\/li>\n
  2. Is it only a place where Gen-Z posts their dance videos?<\/strong> Many businesses mistakenly shy away from apps like this because of the misconception that the audience is only young people. Still, you’ll be surprised to find out that the young audiences are using it to educate themselves. What\u2019s more, Statista found out that only 32.5% of TikTok\u2019s total users were under the age of 20<\/a>. The rest, 67.5%, are users in their 20s, 30s, 40s and on!<\/li>\n<\/ol>\n

    What makes TikTok so successful is its focus on videos. For humans today, this is the key to retaining people’s attention.\u00a0University of Cincinnati Law Review<\/a> found that videos are inarguably one of, if not the most, effective way to sell services. In 2020, 96% of consumers increased their online video consumption, and most (9 out of 10) want to see more of them from businesses – law firms are no exception.<\/p>\n

    So, are law firms meeting the demand for more visuals? You’ll be surprised to find out that ABA’s 2021 tech report<\/a> found out that only 28% of respondents’ firms use video to grow their business. Although the number of followers and likes you get on TikTok doesn’t directly translate to clients, it’s not a lost cause. Forward-thinking lawyers are now successfully incorporating a video strategy<\/a> in this app.<\/p>\n

    Think that legal topics aren\u2019t \u2018fun enough\u2019 for TikTok? Time to rethink! TikTok is a powerful business tool. Whether you\u2019ve already joined the app, or plan to and don\u2019t know where to begin, we\u2019ve got you. (we\u2019ve included a FREE List! Dive in and claim your gift!)<\/strong><\/p>\n

    Is TikTok a place solely for Gen-Z? Far from it! According to Prabhakar Raghavan<\/a>, senior vice president at Google, \u201cWe keep learning, over and over again, that new internet users don\u2019t have the expectations and the mindset that we have become accustomed to [\u2026] these users don\u2019t tend to type in keywords but rather look to discover content in new, more immersive ways.\u201d<\/em><\/p>\n

    TikTok is a force to be reckoned with. Research<\/a> states that,<\/p>\n

    \"\"<\/a><\/p>\n

    Source: https:\/\/backlinko.com\/tiktok-users<\/a><\/p>\n

    Want to know what\u2019s even more surprising? TikTok is now being considered a search engine power. Yes, you read that right.<\/strong><\/p>\n

    Data<\/a> finds that almost half (40%) of people between ages 18 and 24 are using TikTok for searching, meaning it\u2019s entering competing territory with long-time search engine dominator, Google.<\/p>\n

    Since its launch in China’s app market in 2016 under the parent company, ByteDance, TikTok has proven to be more than just a platform for ‘silly dances.’<\/p>\n

    Should Lawyers Join #LegalTok?<\/h2>\n

    Absolutely! According to Consultwebs<\/a> social media manager\u00a0Paige York<\/a>, TikTok has the power to replace streaming services:<\/p>\n

    \"Consultwebs<\/a><\/p>\n

    Many in law have a common misconception: “my audience isn’t there.”<\/em> In reality, your TikToks may not be for everyone, but they are for someone! That is the beauty of legal niche marketing<\/a> – no matter your service or product, there is a market for it.\u00a0<\/strong><\/p>\n

    Lawyers that enter the platform with that mentality are also getting benefits like:<\/p>\n