{"id":1493036,"date":"2023-09-28T13:22:05","date_gmt":"2023-09-28T13:22:05","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1493036"},"modified":"2026-05-04T20:20:06","modified_gmt":"2026-05-04T20:20:06","slug":"recession-resistant-law-firms","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/recession-resistant-law-firms\/","title":{"rendered":"Recession-Resistant Law firms"},"content":{"rendered":"<p><strong>According to a survey by Bankrate, almost <a href=\"https:\/\/www.bankrate.com\/banking\/federal-reserve\/economic-indicator-survey-recession-risks-july-2023\/\" target=\"_blank\" rel=\"noopener\">59%<\/a> of the top economists predict a potential recession by July 2024. This is equal to a 3-in-5 chance of an economic drop.\u00a0<\/strong><\/p>\n<p>We are all aware that a recession can mean the following:<\/p>\n<p>\ud83d\udcc9Job losses<\/p>\n<p>\ud83d\udcc9Decrease in business growth<\/p>\n<p>\ud83d\udcc9Decline stock markets<\/p>\n<p>Although many agree that the forecasted recession won&#8217;t be as severe as the COVID-19 pandemic or the &#8220;Great Recession,&#8221; many law firms are still on edge.<\/p>\n<p><strong>But despite this prediction, here&#8217;s the good news\u2026<\/strong><\/p>\n<p><a href=\"https:\/\/www.law.com\/americanlawyer\/2023\/06\/15\/tech-developments-evolving-client-demands-expected-to-drive-legal-industry-change\/\" target=\"_blank\" rel=\"noopener\">The American Lawyer<\/a> retells, \u201cThe [legal] industry continues its <a href=\"https:\/\/www.consultwebs.com\/blog\/artificial-intelligence-in-law-firms\/\">transition into an increasingly digitally-enabled world<\/a>.\u201d<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/legal-tech-impact-law-2023-1024x576.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/legal-tech-impact-law-2023-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a><\/p>\n<p>Law firms can defend their practice from economic downturns by looking ahead and, more than surviving, <a href=\"https:\/\/www.consultwebs.com\/blog\/marketing-roi\/\">your firm can thrive through it all<\/a>.<\/p>\n<p>Let\u2019s dive in.<\/p>\n<h2>Marketing During the Great Recession<\/h2>\n<p><strong>During recessions, when gaining profit is a battle, a typical response among law firms is to cut back on marketing budgets rapidly.<\/strong> Businesses need to learn that <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2Jsb2cvYmVzdC1vZi10aGUtYmVzdC1hdHRvcm5leS1hZHMtb2YtMjAyMy8=\" data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2Jsb2cvYmVzdC1vZi10aGUtYmVzdC1hdHRvcm5leS1hZHMtb2YtMjAyMy8=\" href=\"https:\/\/www.consultwebs.com\/blog\/best-of-the-best-attorney-ads-of-2023\/\" data-wpil=\"url\">consistent marketing efforts<\/a> are the pillar of strength they need during hard times.<\/p>\n<p>This is why neglecting and cutting on <a href=\"https:\/\/www.consultwebs.com\/blog\/organic-marketing\/\">marketing strategies<\/a> could be one of the most damaging decisions in such scenarios, and here&#8217;s why\u2026<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/06\/organic-strategies-infographic-1024x654.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/06\/organic-strategies-infographic-1024x654.png\" alt=\"Organic strategies \" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<p><em><strong><a href=\"https:\/\/www.consultwebs.com\/blog\/5-marketing-strategies-to-grow-your-firm-in-2023\/\">Strategic marketing<\/a> helps maintain your firm&#8217;s visibility and effectiveness while capturing new clientele when competitors retreat.<\/strong><\/em><\/p>\n<p>As proof, take a look at how marketing online can tremendously help law firms reach success.<\/p>\n<h2>How Personal Injury Law Firms Remain Recession-Resistant<\/h2>\n<p><strong>Businesses may struggle, but the differentiating factor between those who move ahead and those who stay behind is the response.<\/strong><\/p>\n<p>Law firms seeking to respond rather than retract need to consistently and continuously believe in the process, <strong>just like a Chicago-based <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL3Rlc3RpbW9uaWFscy8=\" data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL3Rlc3RpbW9uaWFscy8=\" href=\"https:\/\/www.consultwebs.com\/testimonials\/\" data-wpil=\"url\">law firm that weathered the storm with Consultwebs<\/a>.<\/strong><\/p>\n<p><em><strong>The firm almost chose to give up but decided to stay, and that decision paid off big time.<\/strong><\/em><\/p>\n<ul class=\"list-check\">\n<li>Over time, their website visitors increased by over 25%.<\/li>\n<li>Their page views grew significantly, and their organic traffic grew by over 4X.<\/li>\n<li>The firm began seeing a regular boost in sign cases monthly.<\/li>\n<\/ul>\n<h2>The Top Marketing Practices for Building a Recession-Resistant Personal Injury Law Firm<\/h2>\n<p><strong>The most successful law firms <a href=\"https:\/\/www.consultwebs.com\/consultwebs-strategy\/\">mix and match their digital marketing strategies<\/a> according to their needs. <\/strong>However, there are some standard best practices:<\/p>\n<h3>1. Continuously Market to Your Loyal Clients<\/h3>\n<p>While getting new clients is critical for business, <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL3Rlc3RpbW9uaWFscy8=\" data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL3Rlc3RpbW9uaWFscy8=\" href=\"https:\/\/www.consultwebs.com\/testimonials\/\" data-wpil=\"url\">taking care of your existing clientele<\/a> is your real asset, especially during an economic crisis.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/06\/Lean-on-your-loyal-customers-1024x812.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/06\/Lean-on-your-loyal-customers-1024x812.png\" alt=\"\" width=\"1024\" height=\"812\" \/><\/a><\/p>\n<p>They\u2019ve already used your services, trust you, and have \u2018been there, done that.\u2019 Plus, your existing clients are already your strongest advocates, and their <a href=\"https:\/\/www.consultwebs.com\/blog\/reputation-management\/\">reviews and testimonials<\/a> are the proof that speaks for itself.<\/p>\n<h3>2. Be Where Your Customers Are<\/h3>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/01\/legal-service-search-stats-1024x576.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/01\/legal-service-search-stats-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a><\/p>\n<p>Let\u2019s take a closer look at <a href=\"https:\/\/pages.consultwebs.net\/peakstone-case-study\/\" target=\"_blank\" rel=\"noopener\">the case of a criminal defense law firm partnering with Consultwebs<\/a>. <strong>By partnering with Consultwebs, they have decided to invest in <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2xhd3llci1zZW8v\" data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2xhd3llci1zZW8v\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\" data-wpil=\"url\">SEO<\/a> and <a href=\"https:\/\/www.consultwebs.com\/video-marketing\/\">digital advertising<\/a>.<\/strong> To show you the increasing impact these investments have on the firm, we\u2019ll go over the following time period:<\/p>\n<ul>\n<li>After &#8211; referring to the time period between January 2023 &#8211; March 2023<\/li>\n<li>Before &#8211; referring to the time period between July 2022 &#8211; December 2022<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/leads-cpl-analysis-2023-1024x700.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/12\/leads-cpl-analysis-2023-1024x700.png\" alt=\"\" width=\"1024\" height=\"700\" \/><\/a><\/p>\n<p><strong>Through a consistent investment in <a class=\"wpil_keyword_link\" title=\"seo\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2137\">SEO<\/a> and digital advertising, the firm is increasing its average monthly leads by 243% and is decreasing the cost per case by 71%, which is more than half.<\/strong><\/p>\n<p>This is clear proof that partnering with an experienced <a class=\"wpil_keyword_link\" title=\"Social Media Marketing for Personal Injury\" href=\"https:\/\/www.consultwebs.com\/marketing\/personal-injury-lawyer\/social-media\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2827\">personal injury marketing agency<\/a> is key.<\/p>\n<p>This brings us to the next section.<\/p>\n<h2>Is Your Marketing Agency Doing All They Can With the Available Tools?<\/h2>\n<p>Your relationship and communication with <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2Jsb2cvaW4taG91c2UtdnMtYWdlbmN5LWxhdy1maXJtLW1hcmtldGluZy8=\" data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2Jsb2cvaW4taG91c2UtdnMtYWdlbmN5LWxhdy1maXJtLW1hcmtldGluZy8=\" href=\"https:\/\/www.consultwebs.com\/blog\/in-house-vs-agency-law-firm-marketing\/\" data-wpil=\"url\">your current marketing agency<\/a> significantly impact your firm&#8217;s success.<\/p>\n<p>Being transparent with each other about your firm\u2019s goals, where your firm currently stands, and whether <a href=\"https:\/\/www.consultwebs.com\/blog\/marketing-audit\/\">your firm is properly being audited<\/a> is essential.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/06\/veronica-latsano-marketing-quote-1024x654.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/06\/veronica-latsano-marketing-quote-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/><\/a><\/p>\n<h2>Firms Can Emerge Stronger Than Ever<\/h2>\n<p><strong>Remember: you can turn every challenge into an opportunity to grow.\u00a0<\/strong><\/p>\n<p>Even if your competitors decide on a different route, know that <strong>your consistent investments can help you remain rock-solid<\/strong>.<\/p>\n<p>If you\u2019d like more information and come to your own conclusions as to which vendor is the best fit for your firm, we\u2019ve got you covered.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pages.consultwebs.net\/your-vendor-comparison-checklist\" target=\"_blank\" rel=\"noopener\">Download Your Vendor Comparison Checklist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a survey by Bankrate, almost 59% of the top economists predict a potential recession by July 2024. This is equal to a 3-in-5 chance of an economic drop.\u00a0 We are all aware that a recession can mean the following: \ud83d\udcc9Job losses \ud83d\udcc9Decrease in business growth \ud83d\udcc9Decline stock markets Although many agree that the [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":1493055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[366,500],"tags":[],"class_list":["post-1493036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-law-firm-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building a Recession Resistant Law firm - Consultwebs<\/title>\n<meta name=\"description\" content=\"Discover how recession-resistant law firms navigate challenging times and continue to thrive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/recession-resistant-law-firms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Recession Resistant Law firm - 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