{"id":1500538,"date":"2022-10-28T15:51:57","date_gmt":"2022-10-28T15:51:57","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1500538"},"modified":"2026-06-17T13:03:35","modified_gmt":"2026-06-17T13:03:35","slug":"mailing-list","status":"publish","type":"page","link":"https:\/\/www.consultwebs.com\/marketing\/email\/mailing-list\/","title":{"rendered":"Law Firm Mailing list"},"content":{"rendered":"<p><strong>Investing in email marketing? Managing your email campaigns? Whatever the case, you&#8217;ll want to build and maintain an email list to reach all your clients right in their inboxes! Find out how here.<\/strong><\/p>\n<p><a href=\"https:\/\/financesonline.com\/legal-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">ABA<\/a> conducted a survey and found that more and more firms are opting for email newsletters, from 26% in 2020 to 41% in 2022. This is no surprise since other sources also found that the overall email marketing revenue is estimated to reach 11 billion by the end of 2023. Take a look:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/email-marketing-growth-2019-2027.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/email-marketing-growth-2019-2027-1024x656.png\" alt=\"\" width=\"1024\" height=\"656\" \/><\/a><\/p>\n<p>Because email is so much a part of a way of life for most of us, using <strong>email for marketing is also a powerful tool for all businesses<\/strong>. However, the difference between a good and the greatest email strategy lies in how well you define your different clients, their needs, wants, etc. This is where email lists come in handy!<a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/email-marketing-growth-2019-2027.png\"><br \/>\n<\/a><\/p>\n<p><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/importance-building-email-list\/#:~:text=What%20is%20an%20email%20list,sent%20to%20their%20email%20inbox\" target=\"_blank\" rel=\"noopener\">Email lists<\/a> are emails a business gathers from users who would like to receive their firm&#8217;s newsletters sent to their inboxes. It&#8217;s tempting to want to skip the intricacies behind a solid email marketing strategy, but the devil is in the details! It&#8217;s worth putting in the work early on as <strong>your email list is one of the most important elements behind all email marketing campaigns<\/strong>.<a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/email-marketing-growth-2019-2027.png\"><br \/>\n<\/a><\/p>\n<p>With that said, let&#8217;s look at a few different ways you can build and maintain your firm&#8217;s email list.<\/p>\n<h2>Best Ways to Build and Maintain Your Email List<\/h2>\n<p>Before diving into details, we want to clarify something:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/email-list-ethics-and-legality-1024x576.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/email-list-ethics-and-legality-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a><\/p>\n<p>The following practices will help you grow and nurture your email list the right way:<\/p>\n<h3>1. Choose a trustworthy email platform<\/h3>\n<p>In the beginning, sending emails to your first contacts may seem feasible. But, as your email list grows, you&#8217;ll want to fully capitalize on your email&#8217;s potential by either managing it through a platform like <a href=\"https:\/\/mailchimp.com\/marketing-platform\/\" target=\"_blank\" rel=\"noopener\">Mailchimp<\/a> or, better yet, <a href=\"https:\/\/www.consultwebs.com\/marketing\/email\/\">leaving it in the hands of email marketers<\/a>.<\/p>\n<p>When we say you should &#8216;fully capitalize your email&#8217;s potential,&#8217; we mean leveraging:<\/p>\n<ul>\n<li>Landing page builders<\/li>\n<li>Marketing automation<\/li>\n<li>A\/B testing<\/li>\n<li>Setting up different email campaigns<\/li>\n<li>*Creating drip campaigns (sending pre-written emails over a predetermined period)<\/li>\n<\/ul>\n<p>*This is an example of a drip campaign:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/drip-marketing-flowchart-1024x677.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/10\/drip-marketing-flowchart-1024x677.png\" alt=\"\" width=\"1024\" height=\"677\" \/><\/a><\/p>\n<h3>2. Promote your newsletter like a product<\/h3>\n<p>Besides capitalizing on the other aspects of email, you&#8217;ll want to promote your newsletter like a product to build on your list. <strong>Think back to these questions:\u00a0<\/strong><\/p>\n<ul>\n<li>Why should anyone join your firm&#8217;s email list?<\/li>\n<li>What are its features?<\/li>\n<li>Most importantly, what are the benefits?<\/li>\n<\/ul>\n<p>Not all your clients will have the same reason to join your email listing. However, each individual will have their motivation to do so.<\/p>\n<h3>3. Practice email segmentation<\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=9x5l90BYPMU\" target=\"_blank\" rel=\"noopener\">Recently we covered a webinar on the &#8216;Top 5 Email Marketing Strategies Law Firm Shouldn&#8217;t Miss&#8217;<\/a>, and one of the strategies is email segmentation.<\/p>\n<p>Email segmentation is the act of separating email subscribers based on preference. For example, you can separate them by the stages in a sales funnel:<\/p>\n<div class=\"row\">\n<ul class=\"col-xl-6\">\n<li>New prospects<\/li>\n<li>Clients with an open case<\/li>\n<li>Clients based on the type of case<\/li>\n<li>Clients with previous cases<\/li>\n<li>Clients based on engagement frequency<\/li>\n<\/ul>\n<ul class=\"col-xl-6\">\n<li>Clients completing transactions and payments<\/li>\n<li>Client contracts<\/li>\n<li>Clients with a closed case<\/li>\n<\/ul>\n<\/div>\n<h3>4. Analyze the data<\/h3>\n<p>With email marketing just about anything a subscriber does is trackable! For example, if you add a link to your email, you can follow the click-through rate for that specific link.<\/p>\n<p>We suggest 2 things here:<\/p>\n<ul>\n<li>A\/B test 1 variable at a time and see what works best, e.g., changing the subject line.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/03\/the-anatomy-of-the-best-email-marketing-campaigns.pdf\" target=\"_blank\" rel=\"noopener\">Download our FREE email anatomy publication to find out what all successful emails include.<\/a><\/li>\n<\/ul>\n<h3>5. Give users a reason to sign up<\/h3>\n<p>People usually only provide their email in exchange for something valuable; give people a reason to sign up with you. In an email, this is known as a lead magnet. Here are a few creative ideas you can use as lead magnets to capture and grow your list(s):<\/p>\n<div class=\"row\">\n<ul class=\"col-xl-6\">\n<li>A free ebook<\/li>\n<li>A free piece of content<\/li>\n<li>A free consultation<\/li>\n<li>A cheat sheet<\/li>\n<\/ul>\n<ul class=\"col-xl-6\">\n<li>A checklist with tips\/tricks<\/li>\n<li>A webinar registration<\/li>\n<li>A worksheet<\/li>\n<\/ul>\n<\/div>\n<h3>6. Create pop-ups for your website<\/h3>\n<p>Pop-ups may seem annoying, but when placed in the right place, at the right time, they can be a game changer.<\/p>\n<ul>\n<li><strong>Example 1 pop-up (based on activity)<\/strong> &#8211; You can create a pop-up box for users that have scrolled past a certain point on a page.<\/li>\n<li><strong>Example 2 pop-up (based on time)<\/strong> &#8211; You can create a pop-up box that appears after the user has spent some time on the page.<\/li>\n<\/ul>\n<h3>7. Create a referral program<\/h3>\n<p>Direct recommendations are fantastic and help convince others more quickly. Usually, people will spread the good word when offered something in exchange, e.g., a discount or a special offer.<\/p>\n<h3>8. Add a way to sign up under your email signature<\/h3>\n<p>From the dozens, if not hundreds, of emails your firm sends out daily, there is no better (and more subtle) way than adding a sign-up CTA under your email signature to grow your list. Perhaps include one significant benefit, e.g., &#8216;Know and protect your rights. Don&#8217;t miss out on the latest legal updates.&#8217;<\/p>\n<h3>9. Create a re-engagement series<\/h3>\n<p>The beauty of email marketing is that not all is lost when you think it is! Naturally, some subscribers aren&#8217;t as active every once in a while. As you continuously analyze your data, it&#8217;s a good practice to keep an eye on the number of inactive subscribers.<\/p>\n<p>If you notice several inactive users, it&#8217;s an excellent sign to draft and send a re-engagement series. Think back to: what else can you offer? Is there a lead magnet they might be interested in?<\/p>\n<h2>The Money Is In The Email List<\/h2>\n<p>Regarding email strategies, some might argue that &#8216;the money is in the list,&#8217; and we agree!<\/p>\n<p>As email continues to look promising, your firm should build an email strategy that&#8217;s robust from the get-go. If you&#8217;re looking to leave the intricacies and details in the hands of experts, <a href=\"https:\/\/meetings.hubspot.com\/tanner-jones\/discovery_call?uuid=3b57f3e5-a30b-49f1-af8c-e2109fec9811\" target=\"_blank\" rel=\"noopener\">we&#8217;re here to help out<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Investing in email marketing? Managing your email campaigns? Whatever the case, you&#8217;ll want to build and maintain an email list to reach all your clients right in their inboxes! Find out how here. ABA conducted a survey and found that more and more firms are opting for email newsletters, from 26% in 2020 to 41% [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1500595,"parent":637,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1500538","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build and Maintain Your Law Firm\u2019s Mailing List - Consultwebs<\/title>\n<meta name=\"description\" content=\"Discover essential strategies to effectively grow and manage your law firm&#039;s email list for improved client engagement and business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/marketing\/email\/mailing-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build and Maintain Your Law Firm\u2019s Mailing List - 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