{"id":1509185,"date":"2023-03-23T15:48:42","date_gmt":"2023-03-23T15:48:42","guid":{"rendered":"https:\/\/www.consultwebs.com\/?page_id=1509185"},"modified":"2026-06-04T16:53:36","modified_gmt":"2026-06-04T16:53:36","slug":"over-the-top-media","status":"publish","type":"page","link":"https:\/\/www.consultwebs.com\/over-the-top-media\/","title":{"rendered":"Over-the-top Media Service"},"content":{"rendered":"

The Cutting-Edge Marketing Strategy Firms Shouldn\u2019t Miss<\/h2>\n

Streaming advertising, or in Consultwebs<\/a>, we call it Over-The-Top or OTT<\/strong> is a campaign no law firm should miss out on.<\/p>\n

With the rise of cord-cutting, traditional TV advertising<\/a> is losing its edge. Streaming advertising allows your law firm to deliver content directly to your target audience through popular streaming platforms like Hulu, Roku, Amazon Fire TV, and Apple TV.<\/p>\n

This means you can now connect with potential clients where they spend most of their time \u2013 streaming their favorite content.<\/p>\n

*cord-cutting refers to a household that had a traditional pay-TV service<\/a> (cable\/satellite) in the past 5 years but has now canceled that service.<\/p>\n

Studies<\/a> show OTT has increased by more than 20 percent since January 2020, and it\u2019ll only keep growing! Take a look:<\/strong><\/p>\n\"Dynamic\n

\u201cThe leading streaming services drew more viewers than cable TV for the first time in July, according to a report released Thursday by the media firm Nielsen.\u201d\u00a0Read full article<\/strong><\/a><\/p>\n

OTT content has become a mainstream media behavior in the U.S.<\/h2>\n\"2023\n

Source: Comscore<\/a><\/p>\n\"Woman\n

With our OTT service<\/a>, your law firm can take advantage of this trend by creating engaging and informative content that can be viewed by potential clients on their preferred streaming devices.<\/p>\n

Let\u2019s take a quick look at why law firms opt for streaming advertising or OTT.\u00a0Besides being more appealing than traditional media, with streaming advertising firms can have:<\/strong><\/p>\n

    \n
  1. Increased reach:\u00a0<\/strong>OTT services can help your law firm reach a larger audience by delivering content directly to viewers through popular streaming platforms such as Roku, Amazon Fire TV, and Apple TV.<\/li>\n
  2. Better targeting:\u00a0<\/strong>With OTT advertising, you can target specific demographics based on their streaming habits, location, and interests.<\/li>\n
  3. Cost-effectiveness:<\/strong>\u00a0Compared to traditional advertising methods, OTT advertising can be more cost-effective, as it allows you to reach a larger audience without spending on expensive TV commercials or print ads. You can target your audiences for a fraction of cable costs!<\/li>\n
  4. Improved engagement:\u00a0<\/strong>With the ability to create engaging and informative content, OTT advertising can help your law firm build a stronger relationship with potential clients and increase brand recognition.<\/li>\n
  5. Measurable results:\u00a0<\/strong>With OTT advertising, you can track and measure the success of your campaigns in real-time, giving you insights into what works and what doesn\u2019t.<\/li>\n
  6. Flexibility:<\/strong>\u00a0OTT advertising can be flexible, allowing your law firm to create and distribute content in different formats, including pre-roll ads, full-length commercials, and branded content.<\/li>\n<\/ol>\n\"Overview\n

    How does OTT for law firms work?<\/h2>\n\"Family\n

    Streaming advertising for law firms or OTT\u2019s beauty lies in its ability to circumvent third-party networks that have traditionally managed online content.Its accessibility is one of the reasons for its popularity.<\/strong><\/p>\n

    You\u2019ll be able to reach a wide range of prospects. All they need to have is:<\/p>\n

      \n
    1. An internet connection<\/strong><\/li>\n
    2. A compatible hardware device<\/strong>\u00a0(which includes pretty much any media e.g., mobile devices, personal computers, smart TVs, any digital player like Apple TV, Amazon Fire TV, etc.<\/li>\n<\/ol>\n

      Law Firm Streaming Advertising or OTT = Replacing Expensive Traditional Media Distribution\u00a0<\/strong><\/p>\n

      All in all, streaming advertising or OTT\u2019s biggest perk is its capacity to supplant traditional media distribution and to do it at a lower cost. The majority of OTT services are linked with \u201ccord-cutting,\u201d which involves cancelling TV or phone subscriptions to switch to web-based alternatives.<\/p>\n

      As a result, businesses are switching to streaming advertising or OTT, thanks to its targeting options.<\/p>\n

      What audience targeting options exist?<\/h2>\n

      Reaching people based on behavior attributes.<\/p>\n\"CTV\n\n\n\n\n\n\n\n\n
      \"People<\/td>\n\"Graph<\/td>\n<\/tr>\n
      Age & Gender<\/strong><\/td>\nTarget Audience’s Online Activity<\/strong><\/td>\n<\/tr>\n
      \"Cart<\/td>\n\"Email<\/td>\n<\/tr>\n
      Target Audience’s Purchase History<\/strong><\/td>\nEmail Lists<\/strong><\/td>\n<\/tr>\n
      \"Settings<\/td>\n\"People<\/td>\n<\/tr>\n
      Website Pixel Data<\/strong><\/td>\nLook-alike Audiences, based on existing data<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

       <\/p>\n\"Person\n

      Why Opt for Streaming Advertising or OTT With Consultwebs?<\/h2>\n

      With a team of legal marketing experts like Consultwebs, you can expect:<\/strong><\/p>\n