According to statistics, Internet users in the US spend 3X more time on blogs than they do on email. And, are law firms keeping up? Surprisingly, the recent ABA tech report <\/a>found the following:<\/p>\n More than half of law firms are still operating at a snail’s pace when it comes to nurturing their blogs. But what if I told you that a well-crafted, regularly updated blog could be your secret weapon to outshine competitors?<\/p>\n While it\u2019s true, every law firm is vying for attention. There are small details that can make all the difference, which is when a blog isn’t just an optional add-on. It’s an essential tool to improve your blog strategy for Law firm SEO<\/a>\u00a0and ultimately draw clients and prospects back to you.<\/p>\n Think of blogs as your firm\u2019s digital backbone and an extension of your firm\u2019s online personality.<\/p>\n Blogging has evolved from a personal pastime to an increasingly professional strategy. Although blogs originally started with individuals sharing insights into their lives, they have become a key part of a business\u2019s growth strategy.<\/p>\n Our favorite benefit is that strategically planned blog posts and topics can also help your site rank higher on the SERP. How?<\/p>\n Think about it, if you\u2019re maintaining your blog updated, your firm\u2019s site is constantly receiving additional content. This informs search engines like Google that your firm\u2019s website is active and that it has valuable and relevant information that answers users\u2019 questions.<\/p>\n Your blog has to cater first to readers and then to the search engines in order for it to rank. Because of this, the first step is making sure the content is relevant to your audience. The second step is optimizing your content with some SEO best practices<\/a>. Stay with us as we unfold SEO practices you can incorporate in your firm\u2019s blog section.<\/p>\n When you first stare at a blank piece of paper, you might be completely confused about where to start. What should you write about? What shouldn\u2019t you write about? Don\u2019t stress it too much! Go ahead and brain-dump all of the different topics you feel comfortable writing about.<\/p>\n Coming up with questions like this can help you get the creative juices flowing. It can help to think of what your law firm does and what it can offer for its clients and readers. Besides the aforementioned questions, you might also add topics, i.e., within family law, about surviving divorce, starting over, taking care of yourself during this time, and much more.<\/p>\n It is important that your firm thinks of the bigger picture in terms of blog posts. Remember, your clients are looking at your services, but beyond that, they need you to take the role of the fixer and the problem solver. So your clients would appreciate you going the extra mile and providing them with external sources of information.<\/p>\n Ever heard the saying, “The customer is king”? In the world of blogging, we say, “The reader is king.\u201d<\/p>\n Often, you might hear marketers stress the importance of understanding your audience, but how do you understand your audience, and more so, how do you apply that to your content strategy?<\/p>\n Keywords can give you a jumpstart with your content writing.<\/p>\n You can plan content around keywords that are relevant in the legal industry. An example of a tool you can use to find out what keywords are trending is\u00a0Google\u2019s keyword planner<\/a>. No matter which platform you pick, keyword research is a must.<\/p>\n After finding the right keywords, you can get additional information such as word difficulty, ranking, cost-per-click, bidding price, and overall volume. Your firm can also find the \u201cSEO difficulty<\/a>,\u201d\u00a0also known as keyword competition. It will help discover how your keyword(s) rank on Google\u2019s organic search results page.<\/p>\n Your firm can also implement long-tail keywords<\/a>. These are long, specific keywords. They are easier to rank and highly targeted.<\/p>\n Additionally, it is imperative to think of the user intent<\/a>:<\/p>\n This background information can help you speak directly to your prospects by addressing their needs and capturing their attention in their search journey.<\/p>\n And what about keyword usage for blogging? Here are some of the best tips:\u00a0<\/strong><\/p>\n Numbers can be impressive, but in the world of Law firm SEO<\/a>, quality trumps quantity every single time, and the biggest search engine, Google, agrees!<\/p>\n In December 2022, Google updated its Quality Rater Guidelines to EEAT, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness<\/a>. The EEAT acronym, updated in December 2022, reflects the principles Google values in assessing content:<\/p>\n How can you start? We\u2019ll give you 4 tips:\u00a0<\/strong><\/p>\n One of Google\u2019s top-ranking factors is content quality<\/a>.<\/p>\n You can also learn\u00a0how to compile a \u201cpower page\u201d to grow your firm<\/a>. Your firm\u2019s content production should be top-notch. To ensure this, you need to offer relevant, new insights and solutions.<\/p>\n There are several reasons you need to keep your content up-to-date, but an indispensable reason is to increase your firm\u2019s number of pages in Google\u2019s index. This improves your firm\u2019s website and strengthens your firm\u2019s domain.<\/p>\n Besides quality, your blog should also remain consistent. Search engines feed off fresh content. By pushing quality content, you are signaling Google\u2019s search engine that your content is helping the user.<\/p>\n As for\u00a0how often\u00a0you should post, there is no correct formula for this. But, as a rule of thumb, you should \u201cmaintain quantity without sacrificing quality<\/a>.\u201d Therefore, experiment with posting, i.e., once a week or once a month, and see what works specifically for your firm.<\/p>\n One of the biggest challenges in SEO for blogs<\/a>\u00a0is making sure the content ranks with search engines\u00a0and\u00a0appeals to the users. If you find yourself at a crossroads, the best practice here is to write for humans first.<\/p>\n You can then go in-depth into what the purpose of the blog<\/a>\u00a0will be:<\/p>\n These are questions you should ask yourself beforehand. They will give your firm\u2019s blog section a direction when coming up with topic ideas.<\/p>\n When you are coming up with a brainstorming list, really think about what your audience<\/a> is searching online for. Some of the top questions law firm clients are searching for<\/a> are:<\/p>\n Your potential clients may be looking for information on how to find the right lawyer and what they can do to protect themselves during their time of need. They might also be pondering whether they really need a lawyer, and they will typically turn to Google to find the answer. For this reason, it is vital that your firm comes across as friendly and one that is ready to help and educate its clients and prospects.<\/p>\n Having said this, when you are meeting with new clients, take the time to listen to their concerns and see if that is something that you can blog about. You can also do polls in your office or on your website or social accounts to interact with your clients to see what topics are important to them. Don\u2019t be afraid to ask your readers to let you know if there is something that they would want to read more about. All of these topics can be added to your list.<\/p>\n There are many best practices when it comes to the structure of your blog post. But the following are the basic foundations to improve rankings:<\/p>\n As a whole, the law firm blog posts that perform better on SERP (search engine results pages) like Google tend to be long-form blog posts – like this one!\u00a0 While many businesses tend to stick to short-form copies of around \u2248500 words, the reality is that the content should answer the main question, and sometimes that means adding an elaborate explanation. Research<\/a> states that certain blogs looking to build authority should aim for 1,000-1,500 words, and when writing guides and how-to blogs, the content should be around 1,500-2,500 words.<\/p>\n We live in a digital age. Nowadays, most people turn to their friends, family, Facebook, and other platforms like Google to learn about something new. You may be wondering what that means for you and your law firm, and the truth is that, if you want to continue to grow your business, you need to be online. You need to have a blog that will pull in potential customers when they are googling for information.<\/p>\n One way to pull prospects into your firm\u2019s website and keep them engaged is through the creation of blog posts. Blog posts help engage different types of users and might even help your firm convert this traffic into leads.<\/p>\n Though you may not be a big writer, it is possible to write your own blog and consequently bring in more customers through continuous engagement. Although this type of content creation is vital, getting started may be challenging. Here are some tips to help your firm get started:<\/p>\n Now that you have a list, it is time to sit down and figure out how often you should schedule your blogs<\/a>. In the beginning, it is more important that you schedule blogs regularly so if you are only able to write once a month, that is a fine place to start. Then, as you get more comfortable, you may be able to increase it to twice a month or even weekly. If you have multiple partners and multiple areas of expertise, you may be able to blog even more than that!<\/p>\n It may surprise you that when your blog is even more important than how often you blog<\/a>. For this reason, it\u2019s best if your firm publishes at the same time so clients know when to expect more content from you.<\/p>\n When brainstorming the blog\u2019s frequency you can start small and post small content once a week or once every two weeks etc. This is relative information that your firm can scale down or up. Nevertheless, it\u2019s in your firm\u2019s best interest to keep consistency when a blog post is launched.<\/p>\n Now that you have plenty of topics and have a calendar set up, it is time to actually start writing! Most people find it helpful to set aside time every month to work on their blog. You may want to carve out half of a day once a month to devote to your blog, or it may be easier to find an hour or two every week to spend writing. You will have to find out what works best for you.<\/p>\n Your consistency should match your answer in regards to, \u201cHow often do you want to post a blog?\u201d If you decide you\u2019ll want to publish once a week, then it is important you set some weekly time beforehand to brainstorm and work your way through writing the blog post.<\/p>\n Above all, consistency will always win.<\/p>\n![\"37%](\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/07\/law-firm-blog-analysis-1024x576.png\")
<\/a><\/p>\nHow to Create an SEO Blogging Strategy for Your Law Firm<\/h2>\n
Here are just some of the benefits of keeping a legal blog on your site can bring you:<\/h3>\n
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Start By Creating A List of Topics<\/h2>\n
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\nA good point to start is by asking yourself questions like:<\/h3>\n
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Creating Effective Personas: Tailor Your Law Firm’s Blog Content for Target Audiences<\/h2>\n
By following these actionable steps, you can create accurate and effective personas that will help guide your blogging strategy:<\/h3>\n
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Research the keywords<\/h2>\n
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\nOnce you find a set of keywords to use, you can add keywords in the following blog sections<\/a>:<\/h3>\n
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Focus on Quality, Not Quantity<\/h2>\n
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Write for humans\u00a0first<\/em><\/h2>\n
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\nWith that said, your firm\u2019s blog strategy should have the following purposes in mind:<\/h4>\n
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Make Sure To Speak Your Audience\u2019s Language<\/h2>\n
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Craft the Structure that Works<\/h2>\n
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<\/a><\/p>\nHow long should a law firm blog post be for SEO purposes?\u2019\u00a0
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\n<\/a><\/p>\nCreate the Perfect Publishing Schedule<\/h2>\n
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\nConsistency is Key When Publishing!<\/h2>\n
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\nGo The Extra Mile in Case of Emergencies<\/h2>\n
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