Social media<\/a> innovates how firms communicate with current and potential clients and significantly helps law firms to:<\/p>\n In this blog, we will feature a case study of a personal injury law firm from Atlanta, Georgia, that partnered with Consultwebs<\/a>. To protect the firm\u2019s identity, we will refer to them as \u2018the firm\u2019 throughout this blog post.<\/p>\n As a whole, law firms see tremendous organic success by expanding their investment in social media assets<\/a>. While social media may not directly correlate to more leads<\/strong>, social media plays an integral role when paired with other channels like SEO<\/a> and digital advertising.<\/p>\n We\u2019ll dive into the specific later on, but to get started, take a look at the firm\u2019s results here:<\/p>\n Now, let us see the firm\u2019s practice area:<\/p>\n The firm handles a wide range of cases, including but not limited to:<\/p>\n It can\u2019t go without saying that these practice areas face stiff competition., So, what does this law firm do right??<\/p>\n Simple, besides diversifying their digital investments, one of the main strategies behind social media was that the firm chose to diversify its content<\/a><\/strong>.<\/p>\n To better understand how they did it, let us elaborate\u2026<\/p>\n Before partnering with Consultwebs<\/a>, the firm already had a reasonable social media presence. However, having a generic \u2018one size fits all\u2019 strategy doesn\u2019t suffice.\u00a0 The former strategy was missing out on:<\/p>\n These vital factors contribute to every law firm\u2019s social media success, which helps boost a firm\u2019s SEO<\/a> ranking and website traffic, and overall pushes more users down the sales funnel to ultimately book a call.<\/p>\n So, what did Consultwebs do to improve the firm\u2019s social media?<\/p>\n We introduced them to new strategies to level up their brand image posting and combined that with other services like SEO<\/a> to streamline the firm\u2019s sales funnel in the most effective way.<\/strong><\/p>\n Here\u2019s how\u2026<\/strong><\/p>\n Let\u2019s be honest. Historically, sales in law have been pretty straightforward, based on traditional marketing strategies like billboard usage. Today, your prospects are searching for legal services in a different way, which means the market has changed.<\/p>\n As gadgets like laptops, cellphones, tablets, etc. emerge, so does the nature of how the users shift. The key for your firm to stay relevant and updated is learning how to adapt to these changes.<\/strong><\/p>\n Potential clients nowadays want:<\/p>\n Here\u2019s where the importance of having a thought-leader and action-oriented law firm marketing agency is vital.<\/strong><\/p>\n At Consultwebs, we highly consider these essential factors.\u00a0<\/strong><\/p>\n We tailor the firm\u2019s approach by consistently sharing their diversified content through:<\/p>\n Consultwebs is unafraid to go above and beyond to connect with the audience fully. We just don\u2019t want your firm to be seen; we also aim for your firm to be understood authentically.<\/strong><\/p>\n And we did exactly like that!<\/p>\n As you can see here, just like us, the firm isn\u2019t afraid to have a little fun \ud83d\ude00\u2014 and the audiences\u2019 engagement reflects that.<\/p>\n Truly, numbers don\u2019t lie, and this result is not just a one-hit success.<\/p>\n Let\u2019s take a look at the hard facts.<\/p>\n Engagement is one of the key marketing metrics of social media. <\/strong>Having a good engagement rate indicates if your social media effort is working or not.<\/em><\/p>\n To have a better grasp of how hard it is to get ave. engagement rate, let us take a look at the data<\/p>\n Now, if you compare the numbers, the firm is way above the industry ave. with an outstanding 8.5% engagement rate over 2 years.<\/p>\n But their achievements do not end there.<\/p>\n By diversifying its social media assets and social posts, the firm also sees a significant increase in all its other marketing channels, like SEO<\/a> optimizations, which affect website traffic.<\/p>\n Through the combined results, the firm has seen an increase in its monthly average cases and new case intake.<\/strong><\/p>\n Take a look at these data.<\/p>\n Here, you can see the specific case acquisition, e.g., MVC (motor vehicle cases) and the firm\u2019s general case acquisition, showcasing the firm is getting more calls and cases.<\/p>\n The firm is acquiring more cases.<\/strong><\/p>\n On a year-to-year basis, the firm\u2019s monthly average number of cases increased by:<\/strong><\/p>\n Aside from these incredible results, the firm\u2019s NCI (new case intake) increases.<\/strong><\/p>\n Here is Consultwebs\u2019 secret sauce to social media success<\/a>:<\/p>\n Social media continuously evolves and adds new features, so what can your law firm do to stay relevant?<\/p>\n Partner with the right law firm marketing agency that not only values your firm\u2019s needs and wants but also works hand in hand with you to fully understand and navigate modern advertising in the legal world.<\/strong><\/p>\n To help you decide, here are the 4 questions<\/a> every law firm should ask a social media provider:<\/p>\n We hope this information helps you in your social media marketing decisions.<\/p>\n If you need more advice, you can listen to our LAWsome Podcast<\/a> and be the first to get the latest insights by subscribing to one of the top legal newsletters here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Social Media Marketing Case Study for Personal Injury Law Firms Due to the continuous rise of the digital era, having social media platforms for law firms is one of the smartest and fastest ways to reach, connect, and interact with audiences. While social media does not directly lead to more calls, it plays one of […]<\/p>\n","protected":false},"author":22,"featured_media":1523512,"parent":17430,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1523487","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n![\"Page](\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/01\/paige-social-media-strategy-1024x654.png\")
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<\/a><\/p>\nThe Firm<\/h2>\n
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Doing Content That Works and Not Just \u2018What It Used To Be Like\u2019<\/h2>\n
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<\/a><\/p>\nThe Power of Social Media to Your Firm\u2019s Numbers<\/h2>\n
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<\/a><\/p>\nSecuring the Most Calls and Cases Than Ever<\/strong><\/h2>\n
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<\/a><\/p>\nThe Most Effective Social Media Strategy for Lawyers to Date<\/h2>\n
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The Right Law Firm Marketing Agency You Can Count On<\/h2>\n
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