{"id":1525505,"date":"2024-01-22T20:13:42","date_gmt":"2024-01-22T20:13:42","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1525505"},"modified":"2026-09-23T18:32:32","modified_gmt":"2026-09-23T18:32:32","slug":"2024-social-media-trends-insights-by-a-leading-legal-marketing-expert","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/2024-social-media-trends-insights-by-a-leading-legal-marketing-expert\/","title":{"rendered":"2024 Social Media Trends: Insights by a Leading Legal Marketing Expert"},"content":{"rendered":"<p><strong>Adopt innovative strategies by getting the top insights from a law firm social media expert on:\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Why law firms are increasingly investing in social media\u00a0<\/strong><\/li>\n<li><strong>The proven strategies that work best\u00a0<\/strong><\/li>\n<\/ul>\n<p>When does social media go from being a nice-to-have to a must-have?<\/p>\n<p>In 2024, <a href=\"https:\/\/www.consultwebs.com\/marketing\/social-media\/\">social media for law firms<\/a> is no longer an optional channel. <strong>Social media is a must-have for strategic visibility, and the numbers back this up.<\/strong><\/p>\n<p><strong>There are several benefits behind social media for law firms, including:\u00a0<\/strong><\/p>\n<ul class=\"list-check\">\n<li>Enhancing visibility<\/li>\n<li>Building relationships<\/li>\n<li>Boosting your firm as the thought leader<\/li>\n<li>Reaching larger audiences at a cost-effective price (unlike traditional marketing)<\/li>\n<li>Enabling a better crisis and reputation management strategy<\/li>\n<li>Staying visible and being top of mind for prospective clients<\/li>\n<\/ul>\n<p>However, the consequences of not being on social media are more immense.<\/p>\n<p>According to <a href=\"https:\/\/www.statista.com\/statistics\/1266027\/key-factors-when-choosing-an-attorney-north-america\/\" target=\"_blank\" rel=\"noopener\">research<\/a>, the main deterrents to hiring an attorney, according to legal consumers in the United States and Canada, include:<\/p>\n<p>\u274cNo online presence (website, directory, and socials)<\/p>\n<p>\u274cNo proof of successful cases\/ wins<\/p>\n<p>\u274cNo connection between you and the attorney and more.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/01\/response-rates-265x300.png\" alt=\"\" width=\"265\" height=\"300\" \/>\n<p>The good news is that you can get past these barriers and know where it\u2019s worthwhile to put your energy with the top social trends of 2024.<\/p>\n<p>In the LAWsome episode, <em><a href=\"https:\/\/youtu.be\/poEBwksPkSM?si=H3vlwd2XektXvTct\" target=\"_blank\" rel=\"noopener\">\u2018Revolutionizing Law Firms With Social Media Trends<\/a>,<\/em>\u2019 <a href=\"https:\/\/www.consultwebs.com\/about-us\/our-team\/paige-york\/\" data-wpil=\"url\">Paige York<\/a>, social media coordinator at <a href=\"https:\/\/www.consultwebs.com\/about-us\/\" data-wpil=\"url\">Consultwebs<\/a>, one of the leading law firm marketing agencies, unveiled a treasure trove of gems.<\/p>\n<h2>1. All Eyes On Video<\/h2>\n<p>Videos are only getting more popular. According to Paige, platforms like TikTok will begin prioritizing long-form videos.<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1586932\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/poEBwksPkSM?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p>Unsurprisingly, more law firms will invest in videos to easily share and recycle content across social media and strengthen their image.<\/p>\n<p>But law firms aren\u2019t cutting, editing, and adding special effects, etc., alone. <a href=\"https:\/\/www.consultwebs.com\/video-marketing\/\">More law firms are opting for Consulwebs<\/a> to have videos like:<\/p>\n<p>\ud83d\udca1Corporate videos<\/p>\n<p>\ud83d\udca1Promo videos<\/p>\n<p>\ud83d\udca1FAQs<\/p>\n<p>See one of our video samples here:<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1586942\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/jKTldrGAVn4?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<h2>2. Legal Professionals Broaden Networking Horizons Beyond LinkedIn<\/h2>\n<p>As we move into 2024, legal professionals are recognizing the importance of a diverse approach to networking and client engagement. While LinkedIn has its merits, especially for interactions and referrals within the legal community, it&#8217;s not the only key platform for law firms.<\/p>\n<p><strong>The evolving digital landscape underscores the significance of:<\/strong><\/p>\n<ol>\n<li>Broader social media engagement: Professional profiles across various social platforms are becoming just as crucial as website bios, particularly for those seeking legal services. This diversified presence caters to a wider audience, beyond the confines of LinkedIn.<\/li>\n<li>Multi-platform networking: Legal professionals are expanding their reach by engaging in the collaborative cultures of different social media platforms. This approach not only fosters connections within the industry, but also reaches potential clients and target audiences who might not be active on LinkedIn.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.linkedin.com\/company\/consultwebs\" target=\"_blank\" rel=\"noopener\">Connect With Us On LinkedIn<\/a><\/strong><\/p>\n<h2>3. Celebrating \u2018Inchstones\u2019<\/h2>\n<p>As Paige York recommends law firms, <em>\u2018People want to see the little wins. Don\u2019t just wait to showcase your best attorney in the area once per year.\u2019<\/em><\/p>\n<blockquote><p><em>\u201cWe will see more people celebrating \u2018inchstones\u2019 instead of milestones. People want to see the little wins. Don\u2019t just wait to showcase your best attorney in the area once per year, which is something I notice frequently. But things like settling a case for a person and them being incredibly grateful, snapping a photo with them, and celebrating together are key. People want to see those types of wins on social media.\u201d<\/em><\/p>\n<p>&#8211; Paige York, Social Media Coordinator at <a title=\"Consultwebs\" href=\"https:\/\/www.consultwebs.com\/\">Consultwebs<\/a><\/p><\/blockquote>\n<p>Celebrating the small (big) wins doesn\u2019t just translate to more engagement; it also builds a deeper connection. Across all industries, clients like a friendly face, and social media platforms like Instagram will help you stand out.<\/p>\n<p>These trends are just the tip of the iceberg. <strong><a href=\"https:\/\/www.consultwebs.com\/blog\/the-state-of-legal-marketing-in-2024\/\">There are over 25+ forecasts set to shift the law firm industry this year<\/a>, and we\u2019ve compiled all the research.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/pages.consultwebs.net\/legal-trends-predictions-2024\" target=\"_blank\" rel=\"noopener\">Download Your Copy of this Year&#8217;s Trends and Predictions Here<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adopt innovative strategies by getting the top insights from a law firm social media expert on:\u00a0 Why law firms are increasingly investing in social media\u00a0 The proven strategies that work best\u00a0 When does social media go from being a nice-to-have to a must-have? In 2024, social media for law firms is no longer an optional [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1525518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-1525505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2024 Social Media Trends: Insights by a Leading Legal Marketing Expert - Consultwebs<\/title>\n<meta name=\"description\" content=\"Stay ahead of the game with insights into the 2024 social media trends from a leading legal marketing expert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/2024-social-media-trends-insights-by-a-leading-legal-marketing-expert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Social Media Trends: Insights by a Leading Legal Marketing Expert - 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