{"id":1540820,"date":"2024-03-28T16:15:23","date_gmt":"2024-03-28T16:15:23","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1540820"},"modified":"2026-07-02T15:15:50","modified_gmt":"2026-07-02T15:15:50","slug":"video","status":"publish","type":"page","link":"https:\/\/www.consultwebs.com\/marketing\/video\/","title":{"rendered":"Video Marketing"},"content":{"rendered":"<h2>Your Comprehensive Guide to Law firm Video marketing<\/h2>\n<p>Did you know that videos have an audience reach of <a href=\"https:\/\/www.statista.com\/statistics\/1254810\/top-video-content-type-by-global-reach\/\" target=\"_blank\" rel=\"noopener\">92%<\/a> of Internet users worldwide?<\/p>\n<p>Meanwhile, <a href=\"https:\/\/www.insiderintelligence.com\/topics\/topic\/mobile-video\" target=\"_blank\" rel=\"noopener\">75%<\/a> of people watch short-form video content on their mobile phones.<\/p>\n<p>The impact of video marketing is undeniable.<\/p>\n<p><strong>TLDR:<\/strong><\/p>\n<ul>\n<li>Some of the most effective video marketing channels for lawyers are YouTube, Facebook, Instagram, LinkedIn, TikTok, etc.<\/li>\n<li>Facebook leads with 2.49 billion monthly users, presenting a vast audience for legal services.<\/li>\n<li><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/Law-Firm-Video-Case-Study.pdf\" target=\"_blank\" rel=\"noopener\">With videos, a firm partnered with Consultwebs reduced its cost per lead (CPL) by more than half (52%) and increased their leads by 982%!<\/a><\/li>\n<li>Using video content to diversify a law firm&#8217;s digital marketing strategy will enable it to acquire more quality cases and improve its marketing performance.<\/li>\n<li><strong><a href=\"https:\/\/www.consultwebs.com\/videos\/law-firm-marketing-strategy\/\">Download your 8-step Law firm Video marketing Checklist to get started<\/a><\/strong><\/li>\n<\/ul>\n<h2>What is Video Marketing for Lawyers?<\/h2>\n<p>It&#8217;s all about creating engaging video content to showcase your legal expertise, explain complex concepts simply, and reach potential clients on a more personal level.<\/p>\n<h2>Why Video marketing Is Important for Law firms<\/h2>\n<p>As of 2023, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">90%<\/a> of marketers say incorporating video into their marketing plan has helped them generate leads.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/video-marketing-growth-1024x550.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/video-marketing-growth-1024x550.png\" alt=\"\" width=\"1024\" height=\"550\" \/><\/a><\/p>\n<p>With video, you can showcase your personality, brand, and expertise in a way that written text simply can&#8217;t. Whether you&#8217;re explaining a complex legal concept or sharing a client testimonial, video helps clients associate a name with a personality, allowing you to connect with clients before they even pick up the phone.<\/p>\n<ol>\n<li><strong>Boosts Engagement: <\/strong>Videos grab attention quickly, making them perfect for sharing your legal insights and the value of your services. They&#8217;re a direct line to your audience, fostering a stronger, more personal connection.<\/li>\n<li><strong>Increases Visibility:<\/strong> Videos can catapult your online presence, improving your search engine ranking and making you more discoverable to those in need of legal assistance.<\/li>\n<li><strong>Offers Accessibility: <\/strong>With the rise of mobile browsing, videos are the go-to for clients seeking quick, understandable legal advice on the move.<\/li>\n<li><strong>Builds Emotional Connections: <\/strong>Legal matters are often sensitive. Videos allow you to show empathy and understanding, crucial in building trust with prospective clients.<\/li>\n<li><strong>Differentiates Your Practice:<\/strong> Use video to highlight what sets you apart. It\u2019s your stage to share your unique approach and personality, helping clients see why you\u2019re the right choice.<\/li>\n<li><strong>Educates and Builds Trust: <\/strong>Informative videos can demystify legal processes for your audience, establishing you as a trustworthy authority in your field.<\/li>\n<\/ol>\n<p>It\u2019s simple: videos cater to our innate preference for visual content, enabling quicker and more engaging information than text alone.<\/p>\n<p>Here are the top reasons why your firm needs <a class=\"wpil_keyword_link\" title=\"Video Marketing Service\" href=\"https:\/\/www.consultwebs.com\/blog\/tag\/video-marketing\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2706\">lawyer marketing videos<\/a> for branding:<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1581344\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/1wYRzCA2484?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<h3>Most effective Video marketing Channels for Lawyers:<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/c\/consultwebs\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> videos (long-form videos) and YouTube Shorts (short-form videos)<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/consultwebs\/\" target=\"_blank\" rel=\"noopener\">Facebook <\/a>videos (long-form videos) and Facebook Reels (short-form videos)<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/consultwebs\/?hl=en\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> Reels<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/company\/consultwebs\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/youtu.be\/pQiICUqCYok?si=vkF62okyOdjrKKJl\" target=\"_blank\" rel=\"noopener\">Webinars<\/a><\/li>\n<li><a href=\"https:\/\/www.tiktok.com\/@consultwebs\" target=\"_blank\" rel=\"noopener\">Tiktok<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/i\/flow\/login?redirect_after_login=%2FConsultwebs\" target=\"_blank\" rel=\"noopener\">X<\/a><\/li>\n<\/ul>\n<p>Take a look at this data:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/social-media-engagement-chart-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/>\n<p>To help you better understand and target your audience, we researched the current data on the users of different platforms as of this year.<\/p>\n<p>Check this out:<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/social-media-video-strategies-2024-1024x687.jpg\" alt=\"\" width=\"1024\" height=\"687\" \/>\n<p>Now that you have a clear foundation of how many billions of social media users you can reach using videos.<\/p>\n<p>You might wonder:<\/p>\n<p><strong>How can I make my firm\u2019s video content stand out?<\/strong><\/p>\n<p>Let us show you\u2026<\/p>\n<h2>Attorney Video Marketing: Mastering Engagement and Connection<\/h2>\n<p><a href=\"https:\/\/www.consultwebs.com\/blog\/storytelling\/\">There are many powerful storytelling tips for law firms<\/a>. If there is one key takeaway from them all, though, it is this: If you want engaging videos, don\u2019t be afraid to have fun and (most importantly) be authentic!<\/p>\n<p>Video helps law firms like yours expand their reach and connect with different audiences.<\/p>\n<p>Here\u2019s a secret: Posting only informative videos wouldn\u2019t cut it.<\/p>\n<p>Embrace genuine storytelling and don\u2019t shy away from showcasing your firm\u2019s personality. Remember, it\u2019s about making a lasting emotional connection with your audience.<\/p>\n<p>American poet Maya Angelou encapsulates this quite well: <em>\u2018I&#8217;ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.&#8217;<\/em><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/maya-angelou-feelings-quote-graphic-1024x731.png\" alt=\"\" width=\"1024\" height=\"731\" \/>\n<p>And we practice what we preach. Here\u2019s an example of a fun and relatable video all work-from-home employees would laugh at:<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF;border: 0;border-radius: 3px;margin: 1px;max-width: 540px;min-width: 326px;padding: 0;width: calc(100% - 2px)\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C2QANFdrJmF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px\">\n<p>&nbsp;<\/p>\n<div style=\"flex-direction: row;align-items: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0\"><\/div>\n<div style=\"height: 50px;margin: 0 auto 12px;width: 50px\"><\/div>\n<div style=\"padding-top: 8px\">\n<div style=\"color: #3897f0;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: 550;line-height: 18px\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0\"><\/div>\n<div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\">\n<div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<div style=\"background-color: #f4f4f4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px\">\n<div style=\"background-color: #f4f4f4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div>\n<\/div>\n<div style=\"margin-left: auto\">\n<div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div>\n<div style=\"background-color: #f4f4f4;flex-grow: 0;height: 12px;width: 16px\"><\/div>\n<div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div>\n<\/div>\n<\/div>\n<div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\">\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div>\n<div style=\"background-color: #f4f4f4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;line-height: 17px;margin-bottom: 0;margin-top: 8px;overflow: hidden;padding: 8px 0 7px;text-align: center\"><a style=\"color: #c9c8cd;font-family: Arial,sans-serif;font-size: 14px;font-style: normal;font-weight: normal;line-height: 17px;text-decoration: none\" href=\"https:\/\/www.instagram.com\/reel\/C2QANFdrJmF\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Consultwebs (@consultwebs)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Again, videos work because they evoke emotions and appeal to our innate preference of visual processing of information.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/video-effectiveness-explained-1024x654.png\" alt=\"\" width=\"1024\" height=\"654\" \/>\n<p>Truly, <a href=\"https:\/\/www.consultwebs.com\/marketing\/video\/types\/\">videos are powerful assets<\/a> that can help your firm build stronger emotional connections and associations.<\/p>\n<h2>Short-Form Vs Long-Form Video Content: When To Use Each<\/h2>\n<p>Marketing videos come in two forms: short form and long form. Short-form videos are typically 30-60 seconds long, whereas long-form videos cover topics more in-depth.<\/p>\n<p><strong>Short-form videos typically lend themselves well to:<\/strong><\/p>\n<ul>\n<li>Client testimonials<\/li>\n<li>FAQs<\/li>\n<li>Short \u2018explainer\u2019 videos that simply explain a common legal problem<\/li>\n<li><a href=\"https:\/\/www.consultwebs.com\/blog\/tiktok\/\">Legal Tik-Toks<\/a><\/li>\n<\/ul>\n<p><strong>Long-form videos, on the other hand, work well with content such as:<\/strong><\/p>\n<ul>\n<li>\u2018About us\u2019 videos<\/li>\n<li>Videos speaking to the firm\u2019s mission or services<\/li>\n<li>Longer \u2018explainer\u2019 videos that provide an in-depth explanation of a complex legal issue<\/li>\n<\/ul>\n<p>If you\u2019re just starting your legal video-marketing journey, our experts strongly recommend beginning with a client <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/videos\/testimonial-video-sample\/\" title=\"Testimonial Video Sample\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"237779\">testimonial video<\/a>.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/tablet-video-testimonials-quote-1024x521.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/tablet-video-testimonials-quote-1024x521.png\" alt=\"\" width=\"1024\" height=\"521\" \/><\/a><\/p>\n<p><strong>Take a look at an example of a well-crafted client testimonial video:<\/strong><\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1511748\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/0fbox1HuQCs?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<h2>The Best types of Law firm videos<\/h2>\n<p>According to our <a class=\"wpil_keyword_link\" title=\"Home\" href=\"https:\/\/www.consultwebs.com\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2126\">Consultwebs<\/a> law firm video editor, Sebastian Verde, videos can boost a firm\u2019s conversion rate.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/video-marketing-insights-sebastian-vettel-1024x744.png\" alt=\"\" width=\"1024\" height=\"744\" \/>\n<p>Check out an animated video sample featuring <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/about-us\/our-team\/tanner-jones\/\" title=\"Tanner Jones\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"237808\">Tanner Jones<\/a>, VP of Business Development at Consultwebs.<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-1511759\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/VXBYEvqerbs?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<p style=\"text-align: center\"><a href=\"https:\/\/www.consultwebs.com\/video-marketing\/\">See More Law Firm Video Samples Here<\/a><\/p>\n<h2>Promoting Law Firm Videos<\/h2>\n<p>In the realm of legal marketing, remaining unseen is akin to being unheard. Investing in video content is a strategic move, but its potential is fully realized only when accompanied by diligent promotion.<\/p>\n<p>That is exactly what this forward-thinking law firm does, in collaboration with Consultwebs.<\/p>\n<p>The firm committed resources to develop a comprehensive video campaign, further amplifying their reach through a targeted YouTube advertising strategy.<\/p>\n<p>The results? They speak volumes.<\/p>\n<p>With Consultwebs, <strong>the firm increased phone calls by 33%, directly attributable to their enhanced video marketing<\/strong> and <strong><a href=\"https:\/\/www.consultwebs.com\/video-advertising\/\">video advertising<\/a><\/strong> efforts.<\/p>\n<p>This exemplifies the power of combining creative video content with strategic promotion, ensuring your firm\u2019s voice is heard loud and clear.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/law-firm-marketing-campaign-results-infographic-1024x812.png\" alt=\"\" width=\"1024\" height=\"812\" \/>\n<p>There are other cases of success; we\u2019ll dive into them next.<\/p>\n<h2>How To Create a Video Marketing Strategy<\/h2>\n<p>With videos, you will want to know what to aim for. This entails setting clear and measurable objectives. Whether your practice is a niche boutique or a multi-disciplinary powerhouse, establishing well-defined goals is the foundation of your strategy.<\/p>\n<p>This brings us to the first critical factor:<\/p>\n<h3>Objective Setting for Measurable Impact<\/h3>\n<ol>\n<li><strong>Identify your specific goals.<\/strong> What do you want to achieve with this video? Thought leadership? Boost your firm\u2019s image? Etc.<\/li>\n<li><strong>Ensure your objectives are SMART (specific, measurable, achievable, relevant, and time-bound).<\/strong> For example, \u201cIncrease our website\u2019s traffic by 15% within the next 6 months through video marketing.\u201d<\/li>\n<li><strong>Tailor your goals based on your firm\u2019s size and practice area.<\/strong> A solo practitioner may want to focus more on generating leads, while a large firm might aim to bolster its current reputation.<\/li>\n<li><strong>Regularly review your video performance with your marketing agency.<\/strong><\/li>\n<\/ol>\n<p>This last point brings us to the next part.<\/p>\n<h3>Understanding Your Audience<\/h3>\n<ol>\n<li><strong>Conduct thorough research to understand your different audiences.<\/strong> This can include age, gender, motivation for legal needs, pain points, etc. As you grow your law firm, you will gain more insights into who your prospective clients are and how they behave.<\/li>\n<li><strong>Utilize data analytics tools specifically designed for law firms like <a href=\"https:\/\/www.consultwebs.com\/laweval\/\">LawEval<\/a> <\/strong>and check for patterns and trends, e.g., checking to see spikes in website traffic, views, shares, likes, etc., after 1 month of posting videos.<\/li>\n<li><strong>Get the most out of testimonials by asking for valuable qualitative feedback.<\/strong> Remember, there is no better advocate for your firm than clients who have already gone through your firm\u2019s legal process!<\/li>\n<\/ol>\n<h2>Best Practices for Lawyer Marketing Videos<\/h2>\n<p>Let\u2019s cut through the noise. Successful <a class=\"wpil_keyword_link\" title=\"The AI Advantage in Law: Tom Askeroth\u2019s Insights on Modern Legal Practice\" href=\"https:\/\/www.consultwebs.com\/podcast\/the-ai-advantage-in-law-tom-askeroths-insights-on-modern-legal-practice\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2703\">video marketing for law firms<\/a> isn\u2019t just about creativity; it\u2019s about smart strategy, compliance without compromise, and top-notch production values. Here\u2019s how you can dominate the legal marketing game with your video content.<\/p>\n<h3>Navigating Compliance with Creativity<\/h3>\n<p>Think compliance is a creativity killer? Think again. It\u2019s the ultimate challenge that pushes you (and your team) to be innovative. Here\u2019s how:<\/p>\n<ol>\n<li><strong>Understanding legal regulations.<\/strong> Understanding the nuances of legal regulations in your jurisdiction is critical. This includes a cautious approach towards online legal advice.<\/li>\n<li><strong>Strategic use of disclaimers.<\/strong> Clearly stating that content is informational, as opposed to intended to give legal guidance, is key.<\/li>\n<li><strong>Closely monitor and moderate any comments on your video(s)<\/strong> to ensure that no misleading information could pose compliance issues.<\/li>\n<li><strong>Give credit where credit is due<\/strong> by being compliant with intellectual property. That is, seek legal clearance for any third-party content you use, such as photos, videos, or footage.<\/li>\n<li><strong>Collaborate with your <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/blog\/in-house-vs-agency-law-firm-marketing\/\" title=\"In-House vs. Agency: Choosing Your Law Firm&#8217;s Marketing Solution\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"237780\">legal marketing agency<\/a><\/strong> to ensure there is a process for reviewing and approving any piece of content before publishing.<\/li>\n<\/ol>\n<h3>Quality Production for Legal Video Marketing<\/h3>\n<ol>\n<li><strong>Invest in quality audio:<\/strong> This is often unnoticed, but clear and crisp audio is crucial. Thus, investing in a good-quality microphone is key.<\/li>\n<li><strong>Optimize lighting:<\/strong> Proper lighting can significantly improve the quality of your videos. Always aim to use natural light.<\/li>\n<li><strong>Master composition:<\/strong> Don\u2019t be afraid to experiment with different angles and perspectives to add depth.<\/li>\n<li><strong>Focus on storytelling:<\/strong> If a video looks great, but the message isn\u2019t clear, it won\u2019t work. Great stories can help compensate for technical limitations and captivate your audience(s). Leverage genuine connections and showcase emotions.<\/li>\n<li><strong>Don\u2019t be afraid to fail:<\/strong> This is often overlooked, but don\u2019t fall into the perfection trap. Just like any skill, video production improves with practice. So, dedicate some time to honing your story, lighting, and overall videography skills by experimenting!<\/li>\n<\/ol>\n<h3>Tips for Crafting a Strong Video<\/h3>\n<h4>Identify Your Brand Voice<\/h4>\n<p><strong>Whether or not a client chooses your firm largely depends on how you make them feel.<\/strong> Do you want to make them laugh? Make them feel safe? Project confidence? Showcase your ability to verbally navigate sensitive issues?<\/p>\n<p>Pick a <a href=\"https:\/\/www.consultwebs.com\/blog\/5-marketing-strategies-to-grow-your-firm-in-2023\/\">branding goal<\/a> that makes sense for your audience and your firm\u2019s mission, and develop your video content around achieving it.<\/p>\n<h4>Choose the Face of your Brand<\/h4>\n<p>Pick one person to be the face of your firm\u2019s video brand. They will become the standout spokesperson for your law firm, appearing in most of your videos and helping you establish a consistent message.<\/p>\n<p>When selecting who from your firm could take on this role,<strong> try to objectively evaluate which associate could best get across your firm\u2019s brand message.<\/strong> For instance, if you\u2019re trying to come across as friendly, funny, and approachable, pick an engaging orator with lively energy. Or, if you want to showcase your firm\u2019s expertise and professionalism, you might select an attorney with a calm and confident demeanor who can convey complex legal concepts in an easy-to-understand way.<\/p>\n<p>The bottom line is to choose someone who can effectively embody your firm\u2019s brand.<\/p>\n<h4>Write a Script<\/h4>\n<p><strong>You don\u2019t just want to wing your law firm videos.<\/strong> That\u2019s why it\u2019s important to write a script beforehand &#8211; it helps you stay on track and ensures your message is clear, concise, and on-brand.<\/p>\n<p>Plus, writing a script can help you identify any potential issues or roadblocks in your content, allowing you to address them before filming. <strong>Trust us: it&#8217;s a lot easier to edit a script than to try and piece together a disjointed video.<\/strong><\/p>\n<h4>Identify your Platform<\/h4>\n<p>It&#8217;s not enough to just upload videos to your website and call it a day. In order to get your content in front of as many people as possible, it&#8217;s important to diversify your platforms. That means deciding which social media platforms you want to use to promote your videos.<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/tablet-displaying-testimonial-quote-1024x521.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/tablet-displaying-testimonial-quote-1024x521.png\" alt=\"\" width=\"1024\" height=\"521\" \/><\/a><\/p>\n<p>Different social media platforms have their own strengths and benefits, so it&#8217;s important to think about where your target audience spends their time online.<\/p>\n<p>For example, TikTok is a great option if you&#8217;re looking to connect with a younger demographic through short-form videos. On the other hand, YouTube is a better choice if you want to build a deeper relationship with your audience through longer-form videos. Each platform has its own unique set of features and benefits, so make sure to tailor your content to the platform you&#8217;re using.<\/p>\n<p>If you\u2019re interested in starting with TikTok but simply don\u2019t know where to start, we\u2019ve got a gift for you!<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2022\/03\/tiktok-guide-for-lawyerspdf.pdf\" target=\"_blank\" rel=\"noopener\">Download My FREE List of Legal TikTok Ideas<\/a><\/p>\n<h3>Do Your Research<\/h3>\n<p>Especially if you\u2019re new to video production, producing firm videos can feel like a daunting task. To ensure success, it&#8217;s crucial to gather as many resources as possible to guide you through the process.<\/p>\n<p>To help you get started, we\u2019ve created a video strategy checklist that offers:<\/p>\n<ul>\n<li>10+ proven strategies to make your videos engaging, visually appealing, and reflective of your brand identity<\/li>\n<li>A blueprint that includes a content calendar, distribution strategy,\u00a0 metrics &amp; more.<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/Your-Firms-Video-Strategy-Checklist.pdf\" target=\"_blank\" rel=\"noopener\">Claim My Firm\u2019s Video Strategy Checklist<\/a><\/p>\n<h3>Avoiding Common Video Production Mistakes<\/h3>\n<p>Let\u2019s get one thing out of the way: not making videos at all is the biggest mistake you can make. Video is an incredibly powerful tool for engaging with potential clients, building trust, and establishing your firm&#8217;s brand.<\/p>\n<p>That being said, here are some common additional common mistakes you should avoid:<\/p>\n<ul>\n<li><strong>Not tying everything together:<\/strong> We often see firms uploading YouTube videos without accompanying descriptions, keyword optimizations, or links to other social media pages. These videos are doomed to failure.\u00a0 Your videos shouldn&#8217;t exist in a vacuum &#8211; they should be part of a larger strategy that ties together your website, social media channels, and other marketing efforts.<\/li>\n<li><strong>Using a third-party as your video spokesperson:<\/strong> We get it: lawyers are busy people, and it can be tempting to hire a third party to be your video spokesperson. However, it\u2019s always better to use an internal attorney who\u2019s more in touch with your firm\u2019s values and mission. Plus, having an in-house spokesperson reads as more trustworthy to potential clients.<\/li>\n<li><strong>Not recycling your content:<\/strong> Spent a long time crafting the perfect long-form video? Good news: they can be cropped and recycled on other marketing channels. <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2Jsb2cvcmVwdXJwb3NlLWNvbnRlbnQv\" href=\"https:\/\/www.consultwebs.com\/blog\/repurpose-content\/\">Learn more about content recycling here<\/a>.<\/li>\n<\/ul>\n<h3>SEO Mastery and Social Media Amplification<\/h3>\n<ol>\n<li><strong>Keyword research:<\/strong> <a href=\"\/lawyer-seo\/\">SEO<\/a> affects all aspects of your digital marketing strategy. Thus, it\u2019s critical you conduct thorough research to identify high-volume keywords with low competition and aim for those.<\/li>\n<li><strong>Optimize video titles and descriptions:<\/strong> Craft compelling and descriptive titles that provide clear value to the audience while improving your search visibility. Remember: \u2018If I were a prospect looking for X legal <a class=\"wpil_keyword_link\" title=\"Home\" href=\"https:\/\/www.consultwebs.com\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2295\">service<\/a>, how would I search for it?\u2019<\/li>\n<li><strong>Create transcripts and closed captions:<\/strong> Accessibility is key in any business, so you will want to ensure your video is understood by everyone. Plus, sometimes videos automatically play with no sound, so adding captions becomes even more important.<\/li>\n<li><strong>Optimize video thumbnails:<\/strong> Your thumbnail is the cover of your video, and for it, you will want to create a great first impression to entice users to click through. Some ways to do this are to use clear images, compelling graphics, and bold text.<\/li>\n<\/ol>\n<h2>Deepening Engagement: Interacting With Your Audience<\/h2>\n<p>Firms aspiring to deepen connections can foster meaningful interactions by adopting different video strategies. We\u2019ll walk you through 3 different ways:<\/p>\n<h3>Live Event Video Strategy for Law Firms<\/h3>\n<ol>\n<li><strong>Host virtual seminars and invite industry experts<\/strong> and other relevant community partners.<\/li>\n<li><strong>Live streaming events are also powerful<\/strong> because they can offer you real-time engagement. At the end of an event, you can ask questions, add a form to a Q&amp;A slide, send an email series with more information, etc.<\/li>\n<li><strong>Conduct mock trials.<\/strong> Presenting mock trials as live events is a novel way to demystify the legal process for prospective clients. It illustrates your firm\u2019s approach to legal challenges, offers reassurance, and builds confidence among your audience.<\/li>\n<\/ol>\n<h3>Q&amp;A Sessions for Law Firms<\/h3>\n<ol>\n<li><strong>Host regular Q&amp;A sessions<\/strong> to address any questions the audience may have, and add a submission form for other viewers to add their inquiries in real-time.<\/li>\n<li><strong>Incorporate interactive polls.<\/strong> You can then use this collected data to tailor any future content and tackle any specific pain points and wants.<\/li>\n<li><strong>Invite experts.<\/strong> Collaborating with guest experts in your videos can broaden your appeal and provide different perspectives. It is also a powerful way to enrich your content by adding value to it.<\/li>\n<\/ol>\n<h3>Webinars for Law Firms<\/h3>\n<ol>\n<li><strong>Offer educational webinars<\/strong> on topics relevant to your firm\u2019s practice area and your community. Informative webinars on legal processes, client rights or emerging legal trends can set your firm up as a thought leader in your market.<\/li>\n<li><strong>Partner with bar associations and provide CLE<\/strong> (continuing legal education) credits. This can enhance your firm\u2019s credibility and attract a professional audience, opening up potential networking and collaboration opportunities.<\/li>\n<\/ol>\n<h2>Elevating Your Firm\u2019s Presence<\/h2>\n<p>How can your firm set itself apart? It\u2019s not just about showcasing your expertise; it\u2019s about connecting on a human level, demonstrating your values, and sharing your journey. Here\u2019s how:<\/p>\n<ul>\n<li><strong>Tell your story:<\/strong> What is your firm\u2019s origin story? Were there any struggles, and how did you overcome them?\u00a0 Authentic storytelling simply resonates, transforming your firm from another <a class=\"wpil_keyword_link\" title=\"Home\" href=\"https:\/\/www.consultwebs.com\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2436\">service<\/a> provider to a firm that is relatable, familiar, and trustworthy.<\/li>\n<li><strong>Illustrate growth and evolution: How has your firm evolved over time? How has it adapted to the legal landscape and any changing client needs? This narrative can reinforce your firm\u2019s resilience and commitment to excellence.<\/strong><\/li>\n<li><strong>Showcase expertise in niche areas:<\/strong> Where does your firm excel? Do you have any insights and case studies you can share with permission? What are some of your favorite client success stories that your clients have allowed you to share? This will help illustrate your depth of knowledge and skill in these niches.<\/li>\n<li><strong>Offer educational content:<\/strong> Outside of law, very few people will know about common legal questions to ask, misconceptions, etc. Webinars, articles, and guides on legal issues not only showcase your expertise but also help build trust with potential new clients.<\/li>\n<li><strong>Create behind-the-scenes content:<\/strong> Offer a glimpse behind the scenes of your firm\u2019s operations and culture. While two firms may offer the same services, the unique people who work together are what make up a business. This adds a personal touch, making your firm more approachable.<\/li>\n<\/ul>\n<h2>Why Choose Video Marketing: Gaining a Competitive Edge<\/h2>\n<p>On the fence about integrating video into your marketing strategy?\u00a0 Consider the transformative journey of one of our esteemed clients whose strategic adoption of video marketing has yielded remarkable results.<\/p>\n<p>Let\u2019s take a look:<\/p>\n<p><strong>We will refer to the client as \u2018the firm\u2019 throughout the case study.<\/strong><\/p>\n<p>The firm\u2019s location is in Atlanta, Georgia. Practice areas include but aren\u2019t limited to<\/p>\n<div class=\"row\">\n<ul class=\"col-xl-6\">\n<li>Personal injury<\/li>\n<li>Car accidents<\/li>\n<li>Motorcycle accidents<\/li>\n<\/ul>\n<ul class=\"col-xl-6\">\n<li>Truck accidents<\/li>\n<li>Brain injury<\/li>\n<li>Neck Injury<\/li>\n<\/ul>\n<\/div>\n<p>This firm already has a robust digital presence, and the addition of video marketing marked an exciting turning point in their marketing endeavors. The decision was not made just to diversify their assets; it was a move to harness the engagement potential of video marketing.<\/p>\n<p><strong>With the implementation of video marketing, the firm reduced their cost per lead (CPL) by more than half (52%) and increased their leads by 982% within a year!<\/strong><\/p>\n<h2>The Strategies that Led the Firm to Success<\/h2>\n<p>In partnership with Consultwebs, the firm harnessed a spectrum of digital assets to redefine its online presence and client engagement strategy.<\/p>\n<p>The avenues their marketing efforts included are:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.consultwebs.com\/website-designer\/\">Web Design<\/a> <\/strong>&#8211; First impressions matter, and this was clear to the firm as well. We focused on crafting a website that not only emphasized their brand identity and also served as a digital ambassador. This resulted in an aesthetically striking, quickly loading, and easily navigable website.<\/li>\n<li><a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2xhd3llci1zZW8v\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\"><strong>Law Firm SEO<\/strong><\/a> &#8211; The firm honed its SEO strategies to improve its presence in search engine results, specifically targeting geos rich in potential clients for them \u2013Atlanta, Lawrenceville, Jonesboro, and Roswell\u2013 for cases related to motorcycle accidents. This increased visibility where it counted for them.<\/li>\n<li><strong><a href=\"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/\">Law Firm Google Local Service Ads (LSAs)<\/a> <\/strong>&#8211; Leveraging LSAs, the firm achieved a top position in search results pages, which afforded them not only a spot of prominence but also the Google verification badge. This communicates trust and credibility to potential clients.<\/li>\n<li><a href=\"https:\/\/www.consultwebs.com\/online-advertising\/\"><strong>Agile Digital Advertising<\/strong><\/a> &#8211; Thoughtfully crafted YouTube ad campaigns allowed for precise targeting of key locations in Georgia. This ensured that their message was found by and resonated with the right audience, maximizing the efficiency and impact of their advertising investment.<\/li>\n<li><strong><a href=\"https:\/\/www.consultwebs.com\/video-marketing\/\">Video marketing<\/a><\/strong> &#8211; In order to strategically tie all of the above-mentioned efforts into a cohesive narrative, the firm implemented video marketing. This enriched their digital assets with engaging and visually captivating content, and it also led to significant milestones, such as dramatic CPL reductions and exponential increases in lead counts.<\/li>\n<\/ul>\n<h3>Achieving the Results the Firm is Looking For<\/h3>\n<p>Let\u2019s look at the results, precisely those propelled by their video investment.\u00a0 To better showcase the comparison and contrast, please remember the following dates:<\/p>\n<ul>\n<li><strong>The campaign before = before investing in video<\/strong><\/li>\n<li><strong>The campaign after = after investing in video<\/strong><\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/campaign-periods-2022.jpg\" alt=\"\" width=\"799\" height=\"259\" \/>\n<p><strong>The firm\u2019s organic traffic increased 2X since adding video marketing.<\/strong><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/data-analysis-laptop-display-1024x616.jpg\" alt=\"\" width=\"1024\" height=\"616\" \/>\n<p><strong>The firm\u2019s average monthly traffic went up by 73%.<\/strong><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/video-campaign-results-1024x616.jpg\" alt=\"\" width=\"1024\" height=\"616\" \/>\n<h3>Skyrocketing Impressions and claiming the most clicks<\/h3>\n<p>Impressions refer to the number of times potential customers view an ad or content. It helps businesses track the reach and visibility of their marketing efforts.<\/p>\n<p>On the other hand, clicks refer to the number of times a user clicks on an ad or link. This measures the effectiveness of a call-to-action and indicates user engagement with the content.<\/p>\n<p><strong>More clicks = More engagement<\/strong><\/p>\n<p><strong>Between May 2022, when they launched videos, and during the few months using video marketing for lawyers, they managed to:<\/strong><\/p>\n<ul>\n<li>Increase impressions by 339%<\/li>\n<li>Increase clicks by 768%<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/video-traffic-growth-chart-1024x616.jpg\" alt=\"\" width=\"1024\" height=\"616\" \/>\n<h3>Booming Conversions Mean More Prospects<\/h3>\n<p>Conversions represent the moment when potential clients move from merely viewing your content to engaging with your firm. Examples include filling out a contact form with a request to inquire about your services, making a phone call to your firm, or scheduling a consultation.<\/p>\n<p>By optimizing your digital presence to maximize conversions, your firm enhances its visibility AND it also increases its opportunities to secure new clients, thereby driving sustainable growth and boosting profitability.<\/p>\n<p><strong>The more conversions, the better.<\/strong><\/p>\n<p><strong>CTR (click-through rate) refers to the percentage of users who click on an ad or link, as compared to those who have seen it. This indicates what the quality of the traffic is, how effective your ad or callout is for the audience your content is being shown to, and ultimately how effective the campaigns are.<\/strong><\/p>\n<p><strong>Since launching video campaigns, the firm saw:<\/strong><\/p>\n<ul>\n<li>A monthly conversion rate up by 997%<\/li>\n<li>A monthly CTR up by 98%<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/laptop-data-analysis-display-1024x616.jpg\" alt=\"\" width=\"1024\" height=\"616\" \/>\n<p>There is nothing better than more conversions. Let\u2019s see\u2026<\/p>\n<h3>Combined Efforts = More Quality Cases<\/h3>\n<p>By combining their efforts to increase website traffic, boost click-through rates, and optimize conversions, the firm was seeing the results they\u2019d been seeking and more.<\/p>\n<p>While the firm was generating a solid number of cases, the jump was even more evident once they added video assets in May.<\/p>\n<p><strong>The firm:<\/strong><\/p>\n<ul>\n<li>Reduced the cost-per-lead (CPL) by more than half (52%)<\/li>\n<li>Increased leads by 982%!<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/laptop-data-presentation-1024x616.jpg\" alt=\"\" width=\"1024\" height=\"616\" \/>\n<h2>Saying YES to Diversification is Saying YES to Success<\/h2>\n<p>Achieving success in the fast-changing online landscape is synonymous with embracing diversification in your digital strategy. Top-performing law firms are expanding their digital portfolios, often with the support of an experienced marketing agency, equipped with the expertise and tools needed to navigate the complexities of the legal marketing world.<\/p>\n<p>Already have <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2xhd3llci1zZW8v\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\">SEO<\/a> or <a href=\"https:\/\/www.consultwebs.com\/online-advertising\/pay-per-click\/\">PPC<\/a> investment in place? <strong>GREAT<\/strong>, because video marketing can enhance the effectiveness of other established digital efforts even more!<\/p>\n<p>As Sebastian Verde, Video Editor at Consultwebs, reiterates: <em>\u201cYou MUST always ensure you are there and reaching the right audience. And when you mix your other digital marketing efforts with video, use your brand voice, and answer questions. With this, you can build a strong campaign to reach potential clients.\u201d<\/em><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/sebastian-verde-video-testimonial-1024x744.jpg\" alt=\"\" width=\"1024\" height=\"744\" \/>\n<p>Interested in enhancing your law firm\u2019s caseload growth efforts? We\u2019ve got just the thing for you.<\/p>\n<p><strong>Unlock your law firm growth blueprint in just 3 easy steps.<\/strong><\/p>\n<ol>\n<li><strong>Take a quick quiz &#8211;<\/strong> Start by answering a few simple questions about your firm\u2019s current marketing efforts to reserve your spot for a complimentary blueprint.<\/li>\n<li><strong>Schedule your discovery call<\/strong> &#8211; After submission, set up a <a href=\"https:\/\/meetings.hubspot.com\/tanner-jones\" target=\"_blank\" rel=\"noopener\">15-30 minute conversation with Tanner Jones<\/a> to dive deep into your business model, unique challenges, and potential areas where marketing can bolster your results.<\/li>\n<li><strong>Receive customized recommendations<\/strong> &#8211; Mark your calendar. Within 5 business days of our initial talk, we will have crafted your custom Blueprint for Law Firm Growth.\u00a0 This isn\u2019t just an overview; it\u2019s a detailed roadmap offering practical, actionable strategies designed specifically for your firm\u2019s success.<\/li>\n<\/ol>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2024\/03\/blueprint-journey-1024x736.jpg\" alt=\"\" width=\"1024\" height=\"736\" \/>\n<p style=\"text-align: center\"><strong>Unlock your FREE custom Blueprint for Law Firm Growth Here!<\/strong><\/p>\n<p>Here\u2019s a gift for you:<\/p>\n<p style=\"text-align: center\"><a class=\"btn btn--primary\" href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2023\/03\/Your-Firms-Video-Strategy-Checklist.pdf\" target=\"_blank\" rel=\"noopener\">Your FREE Printable Video Strategy!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your Comprehensive Guide to Law firm Video marketing Did you know that videos have an audience reach of 92% of Internet users worldwide? Meanwhile, 75% of people watch short-form video content on their mobile phones. The impact of video marketing is undeniable. TLDR: Some of the most effective video marketing channels for lawyers are YouTube, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1540827,"parent":1526100,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-1540820","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Marketing Services for Established Law Firms - Consultwebs<\/title>\n<meta name=\"description\" content=\"Harness the power of video marketing for lawyers and engage potential clients with compelling video content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/marketing\/video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing Services for Established Law Firms - 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