{"id":1622355,"date":"2025-02-03T14:00:27","date_gmt":"2025-02-03T14:00:27","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1622355"},"modified":"2026-09-23T16:33:55","modified_gmt":"2026-09-23T16:33:55","slug":"january-2025-digital-marketing-updates","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/january-2025-digital-marketing-updates\/","title":{"rendered":"January 2025 Digital Marketing Industry Updates"},"content":{"rendered":"<p>We at Consultwebs understand exactly how busy attorneys are. You don\u2019t have the time to slough through hours of articles about digital marketing. That\u2019s where we come in. Our digital marketing industry news roundup will save you time so you can keep doing what you love\u2014serving your clients!<\/p>\n<h2>Trending Topics<\/h2>\n<p>\ud83c\udfdb\ufe0f<strong>Legal<\/strong><br \/>\nThe public braces for <a href=\"https:\/\/abcnews.go.com\/Politics\/off-limits-public-school-communities-brace-ice-raids\/story?id=118079270\" target=\"_blank\" rel=\"noopener\">ICE raids<\/a>. Commentary from immigration lawyers would be helpful content to post to blogs and social media.<\/p>\n<p>\ud83c\udf7f<strong>Entertainment<\/strong><br \/>\nIt Ends With Us co-stars Blake Lively and Justin Baldoni\u2019s lawsuit has garnered social media attention with many individuals posting their thoughts. Attorney perspective on this situation would create entertaining and educational content that could be shared with your followers.<\/p>\n<h2>Marketing Updates<\/h2>\n<p>\ud83d\udce3<strong>Paid<\/strong><\/p>\n<ul>\n<li>How are people spending their money on advertising platforms? Sensor Tower\u2019s <a href=\"https:\/\/e.infogram.com\/_\/y2XmIj64kx3Vk4tJ91oO?src=embed&amp;mkt_tok=MzUxLVJXSC0zMTUAAAGWoZp1r8dhkp4qaolNxpQNGE45lDO2_zay6Ig_m-47EMrSeLi9AkRL5XR7D6w9E4lek57DwCkVKsBE55_FLGcPk-NK_xvChXUc1ioXSHdySa65ZA\" target=\"_blank\" rel=\"noopener\">Digital Advertising Overview<\/a> report provides a deep dive into 2024 social media ad spend share.\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>$117 billion dollars in ad spend<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Digital ad spend is up 17% year-over-year<\/li>\n<li>#1 Ad Channel is Facebook with $32.7 billion in spend<\/li>\n<\/ul>\n<\/li>\n<li>Threads rolls out limited <a href=\"https:\/\/www.searchenginejournal.com\/meta-threads-takes-the-next-step-by-launching-ads\/538214\/\" target=\"_blank\" rel=\"noopener\">ad testing<\/a> in the US and Japan.<\/li>\n<\/ul>\n<p>\ud83d\udcf1Social Media<\/p>\n<ul>\n<li>Meta announces <a href=\"https:\/\/www.socialmediatoday.com\/news\/everything-to-know-about-meta-political-content-update\/737123\/\" target=\"_blank\" rel=\"noopener\">new content rules<\/a> that will get rid of fact-checking and loosen policies about what users can say on its platform.<\/li>\n<li>Meta reportedly <a href=\"https:\/\/www.theverge.com\/2025\/1\/21\/24348510\/instagram-tiktok-creators-bonuses\" target=\"_blank\" rel=\"noopener\">offers creators cash bonuses<\/a> of up to $50,000 a month if they post exclusively to Reels in an effort to capitalize on TikTok\u2019s uncertain status in the US.<\/li>\n<li>After going dark for less than a day, <a href=\"https:\/\/www.socialmediatoday.com\/news\/trump-grants-75-day-extension-tiktok-us\/737925\/\" target=\"_blank\" rel=\"noopener\">TikTok is available<\/a> for users again and President Trump has granted TikTok a 75 day extension on the US sell-off.<\/li>\n<li>Bad news for creators who have carefully curated their square Instagram feeds\u2013the platform is switching up the <a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-rolls-out-vertically-aligned-profile-grid\/737777\/\" target=\"_blank\" rel=\"noopener\">profile grid to rectangles<\/a> in favor of being more aligned with vertical content. The change clearly resembles TikTok.<\/li>\n<\/ul>\n<p>\ud83d\udd0eSEO<\/p>\n<ul>\n<li>Does Google Favor <a href=\"https:\/\/www.searchenginejournal.com\/does-google-favor-ugc-reddit-leads-in-search-growth-study\/538145\/\" target=\"_blank\" rel=\"noopener\">User-Generated-Content<\/a> (UGC)? Reddit rises in search growth according to study.<\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/studies-suggest-how-to-rank-on-googles-ai-overviews\/532809\/\" target=\"_blank\" rel=\"noopener\">AI Overviews<\/a> &#8211; Why are they important and how to rank?<\/li>\n<\/ul>\n<p>\ud83e\udd16AI<\/p>\n<ul>\n<li>A Chinese AI model, <a href=\"https:\/\/www.forbes.com\/sites\/janakirammsv\/2025\/01\/26\/all-about-deepseekthe-chinese-ai-startup-challenging-the-us-big-tech\/\" target=\"_blank\" rel=\"noopener\">DeepSeek<\/a>, enters the chat. And it\u2019s making waves already! How will it affect AI companies in the US?<\/li>\n<\/ul>\n<h2>See You Next Month!<\/h2>\n<p>Thanks for reading our monthly marketing round-up. <a data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2N3LW5ld3NsZXR0ZXItc3Vic2NyaXB0aW9uLw==\" data-wpil=\"url\" data-wpil-url-old=\"aHR0cHM6Ly93d3cuY29uc3VsdHdlYnMuY29tL2N3LW5ld3NsZXR0ZXItc3Vic2NyaXB0aW9uLw==\" href=\"https:\/\/www.consultwebs.com\/cw-newsletter-subscription\/\" data-wpil=\"url\">Sign up for our newsletter<\/a> to get a notification for next month\u2019s noteworthy news.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We at Consultwebs understand exactly how busy attorneys are. You don\u2019t have the time to slough through hours of articles about digital marketing. That\u2019s where we come in. Our digital marketing industry news roundup will save you time so you can keep doing what you love\u2014serving your clients! Trending Topics \ud83c\udfdb\ufe0fLegal The public braces for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1622378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[366],"tags":[],"class_list":["post-1622355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>January 2025 Digital Marketing Industry Updates - Consultwebs<\/title>\n<meta name=\"description\" content=\"Stay updated on January&#039;s digital marketing trends: Meta&#039;s content policy changes, social media ad spend insights, legal content opportunities, and AI developments in the legal marketing landscape. Essential updates for law firm marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/january-2025-digital-marketing-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"January 2025 Digital Marketing Industry Updates - Consultwebs\" \/>\n<meta property=\"og:description\" content=\"Stay updated on January&#039;s digital marketing trends: Meta&#039;s content policy changes, social media ad spend insights, legal content opportunities, and AI developments in the legal marketing landscape. Essential updates for law firm marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consultwebs.com\/blog\/january-2025-digital-marketing-updates\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultwebs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultwebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-03T14:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-23T16:33:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2025\/02\/Featuring-image-January-Marketing-News-Roundup-for-Attorneys.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paige Cook\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paige Cook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"January 2025 Digital Marketing Industry Updates - Consultwebs","description":"Stay updated on January's digital marketing trends: Meta's content policy changes, social media ad spend insights, legal content opportunities, and AI developments in the legal marketing landscape. 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