{"id":1668567,"date":"2025-05-08T16:07:08","date_gmt":"2025-05-08T16:07:08","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1668567"},"modified":"2026-09-23T15:43:34","modified_gmt":"2026-09-23T15:43:34","slug":"april-digital-marketing-industry-updates","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/april-digital-marketing-industry-updates\/","title":{"rendered":"April Digital Marketing Industry Updates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Consultwebs delivers essential marketing updates, saving busy attorneys time with curated information straight from the Nation&#8217;s Most Sought After Legal Digital Marketing Agency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what happened in April? Let&#8217;s dive in!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marketing Updates<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\ud83d\udd0eSEO<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google launches <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-says-they-launch-thousands-of-updates-every-year\/543187\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">thousands of updates<\/span><\/a><span style=\"font-weight: 400;\"> per year. In total, they run approximately 700,000 tests annually. In 2023, that led to 4,700 changes to Search.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Maps and business profiles get an upgrade to <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-maps-gets-an-upgrade-to-combat-fake-reviews\/543744\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">combat fake reviews<\/span><\/a><span style=\"font-weight: 400;\">. What Google says about this change: \u201cWe trained a new model with the help of Gemini that identifies potentially suspicious profile edits. A business that changes its name from \u2018Zoe\u2019s Coffee House\u2019 to \u2018Zoe\u2019s Cafe\u2019 isn\u2019t suspicious\u2014but a business that suddenly changes its category from \u2018cafe\u2019 to \u2018plumber\u2019 is.\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google AI Overviews reaches <\/span><a href=\"https:\/\/www.searchenginejournal.com\/googles-ai-overviews-reach-1-5-billion-monthly-users\/545333\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1.5 billion monthly users<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udce3Paid Advertising\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google recently sent out a subtle but<\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-updates-unfair-advantage-policy-advertisers-react\/543210\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> impactful policy<\/span><\/a><span style=\"font-weight: 400;\"> update to advertisers, confirming changes to its long-standing \u201cUnfair Advantage Policy\u201d. The policy&#8217;s enforcement date began April 14th, 2025.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udcf1Social Media<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok is here to stay\u2013at least for another <\/span><a href=\"https:\/\/mashable.com\/article\/tiktok-ban-trump-delay\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">75 days<\/span><\/a><span style=\"font-weight: 400;\"> or so. The new extension date is June 19th.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram&#8217;s new <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-announces-launch-edits-video-editing-app\/745956\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">edits app<\/span><\/a><span style=\"font-weight: 400;\"> is now available. The app is meant to be Instagram&#8217;s version of the video editing app Capcut.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook announces new measures to <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-algorithm-changes-combat-spam-posts-comments\/746328\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">combat spam<\/span><\/a><span style=\"font-weight: 400;\"> posts and comments. This means their systems will be searching more for irrelevant hashtags on posts. For example: If an attorney posts a testimonial and the caption is about how much they love dogs and has hashtags like #ilovepuppies instead of &#8220;Our clients are great! #clienttestimonials #personalinjuryattorney&#8221; &#8212; the puppy caption would be considered spam.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\u2696\ufe0fAntitrust Cases<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google&#8217;s antitrust trial enters remedies phase. DOJ wants <\/span><a href=\"https:\/\/www.searchenginejournal.com\/dojs-google-search-trial-what-if-google-must-sell-chrome\/545118\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google to sell the Chrome<\/span><\/a><span style=\"font-weight: 400;\"> browser.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FTC <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-ftc-antitrust-trial-instagram-whatsapp-divest\/745215\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">antitrust case<\/span><\/a><span style=\"font-weight: 400;\"> against Meta heads to trial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did Meta allow TikTok to grow intentionally in order to dilute their own FTC Antitrust case? <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-allow-tiktok-grow-us-ftc-anti-trust-claims\/745332\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">This article<\/span><\/a><span style=\"font-weight: 400;\"> discusses that possibility in depth.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83e\udd16AI<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-adds-image-search-to-ai-mode\/543802\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">adds image search<\/span><\/a><span style=\"font-weight: 400;\"> to AI Mode, expanding to more users. You can now upload pictures and ask questions about them.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chat GPT <\/span><a href=\"https:\/\/www.searchenginejournal.com\/chatgpt-expands-memory-capabilities-remembers-past-chats\/544164\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">expands memory<\/span><\/a><span style=\"font-weight: 400;\"> capabilities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As much as we learn from AI, it\u2019s also<\/span><a href=\"https:\/\/www.foxnews.com\/tech\/dangers-oversharing-ai-tools\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> learning from us<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">See You Next Month!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks for catching up with us. Don&#8217;t forget to sign up for our newsletter to get next month&#8217;s news straight to your inbox. We&#8217;re always here to help you stay ahead in the digital world!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consultwebs delivers essential marketing updates, saving busy attorneys time with curated information straight from the Nation&#8217;s Most Sought After Legal Digital Marketing Agency.\u00a0 So, what happened in April? Let&#8217;s dive in! Marketing Updates \ud83d\udd0eSEO Google launches thousands of updates per year. In total, they run approximately 700,000 tests annually. In 2023, that led to 4,700 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1671988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[498,366,29,414,31,33],"tags":[],"class_list":["post-1668567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising","category-digital-marketing","category-pay-per-click","category-search-engine-optimization","category-social-media-marketing","category-web-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>April Digital Marketing Industry Updates - Consultwebs<\/title>\n<meta name=\"description\" content=\"Consultwebs shares April marketing updates: Google AI, SEO changes, TikTok extended, Instagram edits, Facebook spam fight, antitrust trials, and AI image search!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/april-digital-marketing-industry-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"April Digital Marketing Industry Updates - 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