{"id":1688253,"date":"2025-06-10T12:02:50","date_gmt":"2025-06-10T12:02:50","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=1688253"},"modified":"2026-09-23T14:14:15","modified_gmt":"2026-09-23T14:14:15","slug":"may-digital-marketing-industry-updates","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/may-digital-marketing-industry-updates\/","title":{"rendered":"May Digital Marketing Industry Updates"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Most attorneys are too busy taking care of their clients to do much digital marketing research. That&#8217;s where we come in!<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Marketing Updates<\/span><\/h2>\n<h3><span style=\"font-weight: 400\">\ud83d\udd0eSEO<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google coughs up<\/span><a href=\"https:\/\/mashable.com\/article\/google-texas-1-billion-privacy-lawsuit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> $1.4 billion<\/span><\/a><span style=\"font-weight: 400\"> to Texas in a privacy lawsuit. The lawsuit alleged that Google collected users&#8217; biometrics without express consent and tracked their locations even if the feature was disabled.\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cIn Texas, Big Tech is not above the law. For years, Google secretly tracked people\u2019s movements, private searches, and even their voiceprints and facial geometry through their products and services. I fought back and won,\u201d Texas Attorney General Ken Paxton says in a <\/span><a href=\"https:\/\/www.texasattorneygeneral.gov\/news\/releases\/attorney-general-ken-paxton-secures-historic-1375-billion-settlement-google-related-texans-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">statement<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Video matters now more than ever in <a class=\"wpil_keyword_link\" title=\"seo\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2154\">SEO<\/a>. Many <\/span><a href=\"https:\/\/www.searchenginejournal.com\/intersection-of-video-seo-and-social-media-tactics-to-win\/544355\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">foundational SEO tactics <\/span><\/a><span style=\"font-weight: 400\">remain relevant when it comes to social media video optimization. Social media influences discoverability. <a class=\"wpil_keyword_link\" title=\"SEO\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2241\">SEO<\/a> works hand in hand with social media to boost visibility, drive engagement, and turn videos into powerful marketing.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">\ud83d\udce3Paid Advertising\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Meta unveils <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/meta-at-iab-newfronts-2025\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">new ad updates<\/span><\/a><span style=\"font-weight: 400\"> at NewFronts 2025. The two that affect legal industry campaigns most are as follows<\/span><span style=\"font-weight: 400\">:<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reels trending ads<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This new placement allows advertisers to put ads in the most trending creator Reels.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Video Ads on Threads<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A new placement for video advertisements, reaching a new audience<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">YouTube shares its <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-brandcast-2025-peak-points-connected-tv-updates\/748300\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">new ad options<\/span><\/a><span style=\"font-weight: 400\"> and usage stats at BrandCast 2025. They also note that YouTube Shorts viewing is up 20% year-over-year. YouTube says that 70% of its channels now post them. <\/span><span style=\"font-weight: 400\">\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/threads-ads-expanded-to-all-meta-advertisers\/746072\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Threads advertisements<\/span><\/a><span style=\"font-weight: 400\"> are now available to all Meta advertisers globally.<\/span><span style=\"font-weight: 400\"> This opens up a new audience for testing.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">\ud83d\udcf1Social Media<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The <\/span><a href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\/facebook\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">average engagement rate<\/span><\/a><span style=\"font-weight: 400\"> for Facebook is a whopping&#8230;.0.15%, with smaller accounts (&gt;5k followers) seeing an average rate of 0.30%. <\/span><span style=\"font-weight: 400\"><a class=\"wpil_keyword_link\" title=\"Home\" href=\"https:\/\/www.consultwebs.com\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2164\">Consultwebs<\/a> has consistently monitored engagement rates for our clients&#8217; social media, setting our target goal at 4%&#8211;more than ten times higher than the industry standard.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Threads will soon begin<\/span><a href=\"https:\/\/mashable.com\/article\/threads-prioritizing-links-unlike-elon-musk-x\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> prioritizing links<\/span><\/a><span style=\"font-weight: 400\"> in posts, unlike X. This is a surprising move, as most social media platforms want users to remain on their platform for as long as possible instead of external sites.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">After two years, X is still not close to their<\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/x-formerly-twitter-growth-rebrand-everything-app\/748183\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> &#8220;Everything App&#8221;<\/span><\/a><span style=\"font-weight: 400\"> vision. Unless attorneys have a sizable and highly engaged following, we recommend prioritizing other social media apps that offer higher value results.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google recently <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/google-removes-15k-youtube-channels-china-influence-activity\/748292\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">removed 15k YouTube channels<\/span><\/a><span style=\"font-weight: 400\"> for China-originated influence activity. China is not the only country that targets USA social media platforms to influence public opinions, but is the top source. An interesting opinion offered in this article is that the threat is less about data privacy and more about the capacity in which social channels have to influence public opinions.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">\u2696\ufe0fAntitrust Cases<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Epic Games and Spotify test Apple\u2019s new App Store rules. The updated App Store policies were rolled out last week after Apple lost a major legal battle in the antitrust case filed by Epic Games, when a federal judge ruled that Apple had not followed the court\u2019s orders around in-app purchases. The Kindle app has also released a new version of its app. <\/span><a href=\"https:\/\/techcrunch.com\/2025\/05\/09\/epic-games-and-spotify-test-apples-new-app-store-rules\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/techcrunch.com\/2025\/05\/09\/epic-games-and-spotify-test-apples-new-app-store-rules\/<\/span><\/a><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">\ud83e\udd16AI<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It&#8217;s here! Google tests ads in <\/span><a href=\"https:\/\/www.theverge.com\/news\/671514\/google-ai-mode-overviews-ads-expansion\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">AI overview and AI mode<\/span><\/a><span style=\"font-weight: 400\">. We knew Google would monetize AI spaces eventually. This means that ad strategies for top-of-page results will likely shift in the near future. Our PPC team will keep you up to date with optimal places to spend ad dollars online as processes evolve.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">AI mode&#8211;the future of <a class=\"wpil_keyword_link\" title=\"Law Firm SEO\" href=\"https:\/\/www.consultwebs.com\/lawyer-seo\/\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2392\">SEO<\/a>?<\/span> <span style=\"font-weight: 400\">What matters going forward? Clicks, tracking those clicks, branding, and agents (Google recommending &#8220;buy now&#8221; or &#8220;contact&#8221; type links for products and services). There is a 10-minute video that explains this well, embedded in <\/span><a href=\"https:\/\/www.consultwebs.com\/podcast\/what-you-dont-know-can-hurt-your-case-the-power-of-digital-investigation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">this link.<\/span><\/a><span style=\"font-weight: 400\"> It is essential that brands of all sizes adapt to these changes early and optimally, or risk irrelevance online.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">Stay LAWsome\u2013We\u2019ll See You Again Next Month!<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Thank you for reading our monthly roundup! We\u2019ll see you again next month for another newsletter packed with insights, trends, and expert guidance for helping your law firm thrive.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most attorneys are too busy taking care of their clients to do much digital marketing research. That&#8217;s where we come in! Marketing Updates \ud83d\udd0eSEO Google coughs up $1.4 billion to Texas in a privacy lawsuit. The lawsuit alleged that Google collected users&#8217; biometrics without express consent and tracked their locations even if the feature was [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1688734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[398,366,29,414,31],"tags":[],"class_list":["post-1688253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-digital-marketing","category-pay-per-click","category-search-engine-optimization","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>May Digital Marketing Industry Updates - Consultwebs<\/title>\n<meta name=\"description\" content=\"May 2025 Marketing: Google fined $1.4B, Meta\u2019s new Reels &amp; Threads ads, YouTube Shorts growth, Apple\u2019s App Store rule tests, and AI ads reshape SEO strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/may-digital-marketing-industry-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"May Digital Marketing Industry Updates - 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