{"id":2023604,"date":"2025-10-06T14:57:37","date_gmt":"2025-10-06T14:57:37","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=2023604"},"modified":"2026-09-23T13:06:49","modified_gmt":"2026-09-23T13:06:49","slug":"october-legal-digital-marketing-industry-updates","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/october-legal-digital-marketing-industry-updates\/","title":{"rendered":"October Legal Digital Marketing Industry Updates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keeping up with legal digital marketing industry news and trends requires time\u2013something many attorneys are short on. So, we\u2019ve done the research for you! In the Consultwebs monthly roundup, you can expect the bite-sized, need-to-know version of legal marketing updates and news. Explore this month\u2019s highlights below.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Let\u2019s Get to the Updates!<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">\ud83e\udd16AI<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nearly all ChatGPT users <\/span><a href=\"https:\/\/searchengineland.com\/nearly-all-chatgpt-users-visit-google-461830\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">still rely on Google<\/span><\/a><span style=\"font-weight: 400;\">. ChatGPT and AI search are booming, but Google is still the default starting point for search. Traditional search engine usage is at 95%, according to data from Datos and SparkToro, and heavy AI users are still cross-checking with Google. Attorneys should prioritize diversification, focusing on channels that matter the most in terms of incoming leads and cases signed. AI tools will continue to rise, but Google isn\u2019t going anywhere.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udd0eSEO<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0A judge ruled that <\/span><a href=\"https:\/\/ipullrank.com\/impacts-of-google-antitrust-remedies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google illegally held a monopoly<\/span><\/a><span style=\"font-weight: 400;\"> on internet search. While they avoided the most severe penalties, the court did impose a few solutions. 1 &#8211; prohibition of exclusive contracts and 2 &#8211; mandated data sharing. (More on that in the article) While Google still retains advantages, this ruling paves the way for competitors, especially those in the AI space, to have a fairer shot in the search market industry. Maintaining current search efforts paired with diversifying search should be a priority for law firms right now.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udce3Paid Advertising\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google quietly<\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-quietly-raised-ad-prices-court-orders-more-transparency\/555190\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> raised ad prices <\/span><\/a><span style=\"font-weight: 400;\">5-15% at a time using &#8220;pricing knobs&#8221; that made increases look like normal auction fluctuations to advertisers. Now, a federal judge requires them to publicly disclose auction changes that raise advertiser costs. Moving forward, they <\/span><i><span style=\"font-weight: 400;\">should <\/span><\/i><span style=\"font-weight: 400;\">provide insight into price changes that were previously hidden. Law firms may see an increase in advertising costs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta<\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/from-culture-to-conversion-with-metas-brand-building-tools\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> expands Reels and Threads ad options<\/span><\/a>, which are still<span style=\"font-weight: 400;\">\u00a0in beta. Reels will allow advertisers to place their ads in popular trending reels. They are also offering new formats for Threads ads, including new 4:5 sizing and carousels. The most significant change is that advertisers can now use existing posts from Facebook or Instagram without needing a Threads profile. Attorneys should add new placements for A\/B testing if they become available and monitor campaigns to understand if there are any notable differences.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udcf1Social Media<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram will enable you to<\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-adds-option-pin-your-own-post-comments\/759457\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> pin your own comments<\/span><\/a><span style=\"font-weight: 400;\">. Previously, Instagram only allowed users to pin others&#8217; comments. Now, you can leave your own and pin it to the top of your post. This is especially helpful for law firms that want to share important information in comment sections. This feature can be used for updates, announcements, responses to common questions, and more. It is still being rolled out, so it may not be available to everyone just yet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will the never-ending TikTok saga end? Maybe! <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/white-house-claims-tiktok-us-deal-signed-this-week-ccp\/760790\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The US reports a deal will be finalized soon<\/span><\/a><span style=\"font-weight: 400;\">, with Oracle playing a major part. According to the article, they will be overseeing a re-creation of a new US-only version of TikTok\u2019s algorithm, which they will maintain after the initial build. In the meantime, lawyers should continue posting to the app and saving content to repurpose across other platforms. When the deal is struck, there\u2019s no telling what kind of shifts we will see in the algorithm.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube announces <\/span><a href=\"https:\/\/blog.google\/products\/youtube\/made-on-youtube-2025\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">new updates<\/span><\/a><span style=\"font-weight: 400;\">. These updates<\/span> <span style=\"font-weight: 400;\">make it easier for attorneys to grow channels. AI-powered editing tools simplify Shorts and podcasts, while A\/B testing and auto-dubbing expand reach and engagement across languages. Firms can expect to reach broader audiences and more opportunities to repurpose content.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Stay LAWsome\u2013We\u2019ll See You Again Next Month!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks for checking out this month\u2019s roundup! See you next time with more tips, trends, and insights to help your law firm grow.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keeping up with legal digital marketing industry news and trends requires time\u2013something many attorneys are short on. So, we\u2019ve done the research for you! In the Consultwebs monthly roundup, you can expect the bite-sized, need-to-know version of legal marketing updates and news. Explore this month\u2019s highlights below. Let\u2019s Get to the Updates! \ud83e\udd16AI Nearly all [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2023678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[398,29,414,31],"tags":[],"class_list":["post-2023604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-pay-per-click","category-search-engine-optimization","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>October Legal Digital Marketing Industry Updates - Consultwebs<\/title>\n<meta name=\"description\" content=\"Stay updated with October\u2019s legal marketing trends\u2014AI, SEO, paid ads, and social media updates every attorney needs to grow their law firm effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/october-legal-digital-marketing-industry-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"October Legal Digital Marketing Industry Updates - 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