{"id":5489,"date":"2018-07-02T07:57:45","date_gmt":"2018-07-02T07:57:45","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=5489"},"modified":"2025-07-23T13:09:06","modified_gmt":"2025-07-23T13:09:06","slug":"always-sometimes-never-advice","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/always-sometimes-never-advice\/","title":{"rendered":"Always, Sometimes, Never; Advice"},"content":{"rendered":"

Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing \u201cbest practices\u201d on the Internet, at conferences and seminars, from colleagues \u2013 but rarely does the advice talk about application. Most advice tends to be generalized and bland, avoiding specificity to avoid accountability. We wanted to change that with our \u201cAlways, Sometimes, Never\u201d series.<\/p>\n\"always,\n

The \u201cAlways, Sometimes, Never\u201d<\/strong> campaign delivers actionable advice on five main areas of digital marketing: SEO, Local SEO, Web Design, Content, and Social Media. Rather than a static list, this action-based framework prioritizes and identifies digital marketing practices, and more importantly, helps you find activities that you can stop altogether, freeing up necessary bandwidth to focus on the areas that matter. Here\u2019s what you\u2019ll learn:<\/p>\n

SEO<\/h2>\n\"search\n

Consultwebs<\/a> has been helping clients connect with law firms online since 1999. We\u2019ve built hundreds of sites, designed thousands of pages, and we continue to develop our time-tested strategies for Search Engine Optimization. We\u2019ll show you why internal links are always a good idea, discuss how a few content audits a year can make a huge difference, and why you can never forget the \u201cbig picture\u201d when it comes to SEO for lawyers<\/a>.<\/p>\n

Download Your Copy<\/a><\/p>\n

Local SEO<\/h2>\n\"local\n

Over the last 20 years, we\u2019ve driven almost a million leads to our clients through solid local SEO<\/a> strategies. In this section, you\u2019ll discover why ratings and reviews deserve your constant attention, how a few paid listings in a local directory can make a huge impact, and why you should never use call tracking numbers for local optimization.<\/p>\n

Download Your Copy<\/a><\/p>\n

Web Design<\/h2>\n\"web\n

With several award-winning web designs in our portfolio<\/a>, Consultwebs is passionate about designing<\/a> beautiful, responsive, high-converting web destinations for lawyers. Learn why form fields are always best kept to a minimum, why fancy \u201chide\/reveal\u201d designs can sometimes negatively impact your site, and why flashy designs and dead links are never a good idea.<\/p>\n

Download Your Copy<\/a><\/p>\n

Social Media<\/h2>\n\"ASN\n

With an extensive and exclusive client list of law firms across the country, we\u2019re constantly innovating and learning from every\u00a0social media<\/a>\u00a0marketing campaign we engage with. Learn why paid distribution is always a good idea, how automation is sometimes the best way forward, and why ignoring comments is never a good idea.<\/p>\n

Download Your Copy<\/a><\/p>\n

Content<\/h2>\n\"content\n

The content of a page on your law firm\u2019s website is an important part of what qualifies it for a search position. Discover why content should always give readers a reason to call, why latent semantic indexing is mildly important, and why you should never forget to optimize.<\/p>\n

Download Your Copy<\/a><\/p>\n

We hope you find these resources helpful in your efforts to get a better return from your firm\u2019s investment in digital marketing. If you have any questions about this guide or other activities related to marketing your firm, our team at Consultwebs is happy to speak with you. Since 1999 we\u2019ve been helping clients and law firms connect. Contact us today at getmore@consultwebs.com<\/a>, follow us on social media<\/a>, and check out The LAWsome Podcast<\/a>.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Law firms that want to grow their business online know that digital marketing is no longer optional. There is no shortage of advice on digital marketing \u201cbest practices\u201d on the Internet, at conferences and seminars, from colleagues \u2013 but rarely does the advice talk about application. Most advice tends to be generalized and bland, avoiding […]<\/p>\n","protected":false},"author":28,"featured_media":1476015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[366],"tags":[],"class_list":["post-5489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\nValuable Advice for Various Situations: Always, Sometimes, Never<\/title>\n<meta name=\"description\" content=\"Always, Sometimes, Never; Advice. 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