{"id":5621,"date":"2023-09-19T08:03:14","date_gmt":"2023-09-19T08:03:14","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=5621"},"modified":"2025-01-13T19:09:02","modified_gmt":"2025-01-13T19:09:02","slug":"marketing-roi","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/marketing-roi\/","title":{"rendered":"Marketing ROI"},"content":{"rendered":"<p><strong>Many law firms are struggling to measure their marketing ROI \u2014<\/strong> <em>you\u2019re not alone<\/em>.<\/p>\n<p>But it doesn\u2019t have to be this way.<\/p>\n<p>With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling.<\/p>\n<p><strong>This post is for the law firms that:\u00a0<\/strong><\/p>\n<ul>\n<li><strong>Don\u2019t know if their marketing is working and want to find answers.<\/strong><\/li>\n<li><strong>Feel like they\u2019re wasting money on ineffective campaigns.\u00a0<\/strong><\/li>\n<li><strong>Aren\u2019t able to track their progress from beginning to end.\u00a0<\/strong><\/li>\n<li><strong>Seek to make necessary adjustments to their campaigns, e.g., allocate money to another type of digital asset.\u00a0<\/strong><\/li>\n<li><strong>Need to justify their marketing budget to stakeholders.\u00a0<\/strong><\/li>\n<\/ul>\n<p>Let\u2019s start with the basics:<\/p>\n<p><strong>Your firm\u2019s marketing ROI signals what\u2019s working and what isn\u2019t working.\u00a0<\/strong><\/p>\n<p>For example, if you are placing a significant portion of your marketing budget on one marketing asset, e.g., Facebook ads, while your marketing agency suggests you should also complement this with <a title=\"Video Marketing\" href=\"https:\/\/www.consultwebs.com\/marketing\/video\/\">video<\/a>. It\u2019s critical you understand your budget from start to finish to allocate your marketing dollars where you will get the best results.<\/p>\n<p>If you are investing in marketing, you deserve full transparency.<\/p>\n<p>Stay with us to find out everything you need to know about marketing ROI.<\/p>\n<h2>Why Your Firm\u2019s Marketing ROI Matters More Than You Think<\/h2>\n<p>Before jumping into specifics, let\u2019s take a look at the current state of legal marketing:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2019\/05\/law-firms-embrace-marketing-2023-1024x478.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2019\/05\/law-firms-embrace-marketing-2023-1024x478.png\" alt=\"How firms view marketing\" width=\"1024\" height=\"478\" \/><\/a><\/p>\n<p>As more and more firms realize the importance of marketing to grow business revenue, it\u2019s incredibly important to look into the other half: <strong>measuring success to come to your own conclusions about what\u2019s working and what isn\u2019t.\u00a0<\/strong><\/p>\n<p>This allows your firm to not only work smarter but also place your dollars confidently even when there are many moving pieces like:<\/p>\n<ul>\n<li>Your competition<\/li>\n<li>Your practice area<\/li>\n<li>Your audience(s)<\/li>\n<li>Your needs<\/li>\n<li>Your current digital investments &amp; more.<\/li>\n<\/ul>\n<p>The four main reasons why firms look into their ROI include:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2019\/05\/law-firm-roi-strategies-879x1024.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2019\/05\/law-firm-roi-strategies-879x1024.png\" alt=\"How law firms leverage ROI\" width=\"880\" height=\"1025\" \/><\/a><\/p>\n<p>Now that we\u2019ve covered the why let\u2019s dive into the what.<\/p>\n<h2>Why Your Firm Needs to Start Measuring Marketing ROI<\/h2>\n<p>There are a multitude of <a href=\"https:\/\/www.consultwebs.com\/blog\/marketing-metrics-to-track-for-success\/\">marketing metrics law firms can begin tracking<\/a>. However, when it comes to ROI-focused metrics, you need answers to:<\/p>\n<ul>\n<li>Lead Tracking &#8211; How many leads are coming through?<\/li>\n<li>Average Cost Per Lead &#8211; What\u2019s the average cost per lead?<\/li>\n<li>Average Cost Per Case &#8211; What\u2019s the average cost per case?<\/li>\n<\/ul>\n<p>In this <a href=\"https:\/\/pages.consultwebs.net\/measuring-marketing-roi-in-your-law-firm\/\">FREE guide to tracking ROI for law firms<\/a>, you will find all the answers to this. But, we\u2019ll give you a quick overview of one strategy: <a href=\"https:\/\/www.consultwebs.com\/blog\/laweval\/\">use a lead-tracking platform like LawEval.<\/a><\/p>\n<p>With LawEval, you have real-time growth insights, and what\u2019s more, <a href=\"https:\/\/www.laweval.com\/leads\/\" target=\"_blank\" rel=\"noopener\">one of the modules called Leads<\/a>. Leads is designed for law firms looking to track their lead intake from start to finish. Take a look:<\/p>\n<p><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2019\/05\/laptop-analytics-display-1024x680.png\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2019\/05\/laptop-analytics-display-1024x680.png\" alt=\"LawEval\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<p>If you are investing in marketing, you should have answers to all your questions from start to finish. If you\u2019d like to learn how to identify which of your marketing channels are the most effective and make necessary adjustments, we\u2019ve got you.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn--primary\" href=\"https:\/\/pages.consultwebs.net\/measuring-marketing-roi-in-your-law-firm\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Button\">Download Your Free Guide Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many law firms are struggling to measure their marketing ROI \u2014 you\u2019re not alone. But it doesn\u2019t have to be this way. With a few simple best practices in mind, you can start tracking your ROI and, ultimately, stop running business decisions on pure gut feeling. This post is for the law firms that:\u00a0 Don\u2019t [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":1518774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[366,500],"tags":[],"class_list":["post-5621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-law-firm-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing ROI for Law firms \u2013 Consultwebs<\/title>\n<meta name=\"description\" content=\"Maximize your marketing ROI and achieve better results with effective strategies and data-driven decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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