{"id":5916,"date":"2021-01-15T08:15:31","date_gmt":"2021-01-15T08:15:31","guid":{"rendered":"https:\/\/www.consultwebs.com\/?p=5916"},"modified":"2025-07-23T13:11:09","modified_gmt":"2025-07-23T13:11:09","slug":"consultwebs-2021-legal-marketing-trends-predictions","status":"publish","type":"post","link":"https:\/\/www.consultwebs.com\/blog\/consultwebs-2021-legal-marketing-trends-predictions\/","title":{"rendered":"Consultwebs 2021 Legal Marketing Trends &amp; Predictions"},"content":{"rendered":"<p><em>\u201cUnwavering incremental change can create remarkable and monumental results.\u201d<br \/>\n\u2013 Ryan Lilly<\/em><\/p>\n<p>Well, based on the amount of\u2026underestimation of the fluctuating nature of 2020\u2026it\u2019s hard to imagine the shelf-life of <a href=\"https:\/\/www.consultwebs.com\/marketing\/\">Legal marketing advice<\/a> these days, is any longer than that of a banana, duct taped to a wall.*<\/p>\n<p>However, in the human world, and in the world of <a href=\"https:\/\/www.consultwebs.com\/marketing\/\">effective law firm marketing<\/a>, the implementation of useful advice, is a much slower process.<\/p>\n\r\n\t\t\t\t\t\t<div id=\"video_play-25107\" class=\" vid-aligncenter\" style=\"display:block\">\r\n                    \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<iframe loading=\"lazy\" class=\"cw_video_single\" src=\"https:\/\/www.youtube.com\/embed\/d3428du2x9c?rel=0&amp;showinfo=1&amp;autoplay=0\" allowfullscreen=\"allowfullscreen\" width=\"100%\" height=\"480px\"><\/iframe>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\r\n\t\t\t\t\n<div id=\"attachment_26966\" style=\"width: 234px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26966\" class=\"wp-image-26966 size-medium\" src=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2021\/04\/2021-legal-marketing-insights-224x300.png\" alt=\"\" width=\"224\" height=\"300\" srcset=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2021\/04\/2021-legal-marketing-insights-224x300.png 224w, https:\/\/www.consultwebs.com\/wp-content\/uploads\/2021\/04\/2021-legal-marketing-insights.png 549w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><p id=\"caption-attachment-26966\" class=\"wp-caption-text\"><a href=\"https:\/\/www.consultwebs.com\/resources\/\">GET YOUR COPY HERE!<\/a><\/p><\/div>\n<p>We predict the marketing buzz-word that successful law firms will use in 2021, is <em>\u201cincremental.\u201d<\/em><\/p>\n<p>This past year during the health crisis, we saw the absolute best of humanity shine through the <a href=\"https:\/\/www.consultwebs.com\/blog\/how-lawyers-will-be-essential-to-covid-19-recovery\/\">legal community<\/a>, in an historically tumultuous environment. Head partners handing out masks, crowd-funding for struggling local business, pivoting to remote &amp; digital operations; all while making incremental, memorable, impacts in their marketplaces &amp; communities.<\/p>\n<p>In 2021, a reliable law firm business development strategy will be built on a strong, foundational brand, with marketing tools, techniques, and partnerships, dedicated to incremental, but unwavering progress.<\/p>\n<p>New innovations, like <a class=\"wpil_keyword_link\" href=\"https:\/\/www.consultwebs.com\/online-advertising\/local-services-ads\/\" title=\"Local Services Ads\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"2773\">Google LSAs<\/a>, and the disruption of the third-party tracking industry, are signs that change persists in online legal marketing. But the importance of compelling words, strong <a href=\"https:\/\/www.consultwebs.com\/videos\/paying-for-law-firm-seo-and-not-seeing-results\/\">SEO<\/a>, and <a href=\"https:\/\/www.consultwebs.com\/website-designer\/web-design\/\">Design for Conversion web design<\/a>, will never go out of style.<\/p>\n<p>In 2021, strong partnerships and a consistent strategy, will be essential as the latest \u201cindustry standards\u201d in legal marketing, quickly become buzzworthy, or get tossed in a bin.<br \/>\nThis year, legal marketers will learn how to measure and set strategic goals, cut through all the hysteria, hype, and hope, and hone the basics of legal marketing and advertising \u2013 one step at a time.<\/p>\n<p>We are extremely proud of all the hard work, research, and insight that went into this project, and proudly present our <strong><a href=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2021\/07\/2021-Legal-Marketing-Trends-Predictions-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">Consultwebs 2021 Legal Marketing Trends and Predictions Report<\/a>.<\/strong> Please enjoy!<\/p>\n<p>Have questions or are interested in improving your law firms brand marketing strategy, <a href=\"https:\/\/www.consultwebs.com\/contact-us\/\">Get In Touch<\/a>, <a data-wpil=\"url\" href=\"https:\/\/www.consultwebs.com\/cw-newsletter-subscription\/\">Subscribe to our Newsletter<\/a>, and catch up with the <a data-wpil=\"url\" href=\"https:\/\/www.consultwebs.com\/podcast\/\">LAWsome podcast<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cUnwavering incremental change can create remarkable and monumental results.\u201d \u2013 Ryan Lilly Well, based on the amount of\u2026underestimation of the fluctuating nature of 2020\u2026it\u2019s hard to imagine the shelf-life of Legal marketing advice these days, is any longer than that of a banana, duct taped to a wall.* However, in the human world, and in [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":7010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[366],"tags":[],"class_list":["post-5916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2021 Legal Marketing Trends &amp; Predictions<\/title>\n<meta name=\"description\" content=\"Stay ahead of the curve with Consultwebs&#039; 2021 legal marketing trends and predictions. Don&#039;t miss out on valuable insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.consultwebs.com\/blog\/consultwebs-2021-legal-marketing-trends-predictions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 Legal Marketing Trends &amp; Predictions\" \/>\n<meta property=\"og:description\" content=\"Stay ahead of the curve with Consultwebs&#039; 2021 legal marketing trends and predictions. Don&#039;t miss out on valuable insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.consultwebs.com\/blog\/consultwebs-2021-legal-marketing-trends-predictions\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultwebs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultwebs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-15T08:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T13:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.consultwebs.com\/wp-content\/uploads\/2021\/04\/consultwebs-2021-marketing-trends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Magnus Simonarson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magnus Simonarson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2021 Legal Marketing Trends & Predictions","description":"Stay ahead of the curve with Consultwebs' 2021 legal marketing trends and predictions. 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