{"id":735,"date":"2021-04-15T08:44:59","date_gmt":"2021-04-15T08:44:59","guid":{"rendered":"https:\/\/www.consultwebs.com\/?page_id=735"},"modified":"2026-04-27T19:22:19","modified_gmt":"2026-04-27T19:22:19","slug":"reputation-management","status":"publish","type":"page","link":"https:\/\/www.consultwebs.com\/reputation-management\/","title":{"rendered":"Reputation Management Service"},"content":{"rendered":"

At Consultwebs, our law firm web marketing consultants know that one of the most important assets for a law firm is its reputation. However, we also understand that your reputation faces the constant risk of online attacks, especially through social media outlets such as Facebook, Twitter and Google+, as well as on review sites such as Avvo and Yelp. Our team can help you manage these risks, respond to negative feedback, and build a positive reflection of your brand online.<\/p>\n

Your reputation has always preceded you. But in this day and age, your online reputation can stretch far beyond the word-of-mouth reviews that used to drive the legal business.<\/p>\n

More people are turning to the Internet to find a lawyer than ever before (38 percent, according to\u00a0one study<\/a>, compared with 29 percent who asked a friend or relative for a recommendation). But these potential clients are not just picking the first firm to pop up in their search results. They are doing their research, checking online reviews, looking for five-star ratings, and taking their cues from a web of strangers whose words are forever memorialized on trusted sites that you may not control.<\/p>\n

So how can you harness the power of your online reputation (and avoid the nagging curse of that one bad review)? The law firm online marketing experts\u00a0at Consultwebs<\/a> can help. We work with firms to build positive reviews, update inaccurate information, and address negative feedback in a constructive way. Our goal is to turn your online reputation into a lead generator.<\/p>\n

The Importance of Online Reputation Management<\/h2>\n

First impressions matter online. A law firm may have thousands of satisfied customers in real life, but if it\u2019s only sign of customer satisfaction online is one poor review, that\u2019s what potential clients will use to make their decision. In fact,\u00a0one survey<\/a>\u00a0showed that 88 percent of consumers consider online reviews to be as trustworthy as a personal recommendation. It also found that 88 percent of people relied on online reviews to decide whether a local business was good or not.<\/p>\n

\u201cWhat this means is that not offering user reviews (or ignoring them as a potential marketing opportunity) is akin to alienating 88 percent of your buying population, depriving them of information they want to help them make their buying decisions,\u201d<\/em>\u00a0Forbes reported<\/a>\u00a0in analyzing the survey\u2019s results.<\/p>\n

But it\u2019s not just clients who are swayed by your firm\u2019s online reputation.\u00a0Referring attorneys<\/strong>,\u00a0business partners, potential employees,<\/strong>\u00a0and\u00a0personal contacts<\/strong>\u00a0may all be influenced by what they see about you online. Not to mention what your\u00a0opposing counsel<\/strong>\u00a0might latch on to.<\/p>\n

How to Improve Your Law Firm\u2019s Online Reputation<\/h2>\n

As with any self-improvement plan, you should always start by looking within. Some of the questions you should ask are:<\/p>\n