1.0Consultwebshttps://www.consultwebs.comGrant Brotthttps://www.consultwebs.com/blog/author/gbrott/SEO vs GEO for Law Firms: What’s the Difference and Which One Do You Need?rich600338<blockquote class="wp-embedded-content" data-secret="7zUQH9zpHd"><a href="https://www.consultwebs.com/blog/seo-vs-aiseo-for-law-firms/">SEO vs AI SEO for Law Firms: What’s the Difference and Which One Do You Need?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.consultwebs.com/blog/seo-vs-aiseo-for-law-firms/embed/#?secret=7zUQH9zpHd" width="600" height="338" title="“SEO vs AI SEO for Law Firms: What’s the Difference and Which One Do You Need?” — Consultwebs" data-secret="7zUQH9zpHd" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.consultwebs.com/wp-content/uploads/2026/05/geo-concept.jpg1000668Search engine optimization (SEO) drives traffic by improving your site’s position in web search results. Generative engine optimization (GEO) focuses on how often you get cited in answers from AI tools like ChatGPT and Gemini when people ask legal questions. Law firms need both to stay relevant.